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Casual Articles - How to Design a Search Engine Friendly Web Site
An article as material to an effective marketing has been and will still be widely used as a promotional tool by many businesses. The use of this instrument has been proven effective that even in the online business, this has become a massive hit. Article marketing allows a business to promote his services or products in a way that it simplifies the entire process of marketing his stuff by merely attaching a link from an article that can motivate clients to visit the site. This is a sure hit if articles, which serve as a “frontlines” of the entire business, were well written and carefully consolidated. Writing the article to generate traffic on your site takes very
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of
Small business marketers need good listening skills.No, that’s not quite true: we need superior listening skills. We must learn to effectively listen to: Customers Co-workers Business Partners Vendors (an overlooked goldmine of information) Here’s the good news: you can develop great listening skills. Positive Listening by Warren H. Reed is a little gem of a book jammed full of great ideas and checklists to help any small business marketer become a more effective listener.Please note: throughout the book Reed speaks to the reader as manager; he’s written the book
Here are 12 highly effective strategies for designing a search engine friendly web site:
1. Research highly targeted keywords - do this even before you begin designing otherwise you may have to go back and clean up some of your web site design. Use the keyword research tool, Wordtracker (wordtracker.com) to research the most popular keywords that pertain to the subject matter of your web site. Wordtracker will show how many people have searched for that particular keyword over several search engines within the last 60 days.
2. Create a list of approximately 100 keywords or keyword phrases that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but only produce a small number of competing web sites.
3. Write a paragraph of 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your web site visitors.
4. Optimize meta tags - the most significant meta tags are the title and description meta tags. The keyword meta tag has lost its effectiveness due to people spamming it, however include it anyway as some search engines still use it. Include your keywords within each of these meta tags. The title meta tag should be a short sentence about the purpose of your site. In your description meta tag, write a sentence on the greatest benefit of your site. Your keyword meta tag should include the most frequently used keywords contained within your web page.
5. Include Heading Tags - these can range form H1-H6 most designers will only use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the descriptive text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of
Whether it’s a career change or promotion, don’t take for granted interview basics: arrive on time to the meeting, dress and behave as a professional, and have a resume in hand that reflects your best attributes. But besides these absolutes, here’s what to do to make you a standout job candidate.* Preparation at home should include use of your mirror to watch your body language and work on smooth gestures. Tape record your voice and listen to your vocal quality. Nearly everyone is nervous at job interviews. Practice how you present yourself so you can look and sound your best.* Go over your own job history and know it well. Be able to answer quest
2. Create a list of approximately 100 keywords or keyword phrases that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but only produce a small number of competing web sites.
3. Write a paragraph of 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your web site visitors.
4. Optimize meta tags - the most significant meta tags are the title and description meta tags. The keyword meta tag has lost its effectiveness due to people spamming it, however include it anyway as some search engines still use it. Include your keywords within each of these meta tags. The title meta tag should be a short sentence about the purpose of your site. In your description meta tag, write a sentence on the greatest benefit of your site. Your keyword meta tag should include the most frequently used keywords contained within your web page.
5. Include Heading Tags - these can range form H1-H6 most designers will only use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the descriptive text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of
Most authorities agree that there is room for improvement in business ethics. One of the most problematic questions raised in relation to business ethics is whether or not businesses can become more ethical in the real world. The majority opinion on this issue suggests that government, trade associations, and individual firms can indeed establish acceptable levels of ethical behavior.The government can do so by legislating more stringent regulations. But, rules require enforcement and when in many cases there is evidence of lack of enforcement even the ethical businessperson will tend to "slip something by" without getting caught. Increased regulation may help,
4. Optimize meta tags - the most significant meta tags are the title and description meta tags. The keyword meta tag has lost its effectiveness due to people spamming it, however include it anyway as some search engines still use it. Include your keywords within each of these meta tags. The title meta tag should be a short sentence about the purpose of your site. In your description meta tag, write a sentence on the greatest benefit of your site. Your keyword meta tag should include the most frequently used keywords contained within your web page.
5. Include Heading Tags - these can range form H1-H6 most designers will only use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the descriptive text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of
I am not talking about UPS the shipping company I am talking about positioning your product so that when people come across it they fell they need it right now. Put your prospects in a position that you have the best solution and that shopping around is a waste of their time.People are bombarded with information all day long, when they are in their car, in front of their television, or in front of their computers. What you need to do is be able to break through all of the noise they typically tune out. I want to show you how to put your unique selling position in front of more customers and have them stand up and say "I want this product right now."<
5. Include Heading Tags - these can range form H1-H6 most designers will only use H1-H3. These tags separate each section of your web page with subheadings. The H1 tag contains the largest font and is the most significant. Within the descriptive text of these header tags you should include the keyword phrases placed in the same order as your keyword phrases that are within your keyword meta tags.
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of
As a newbie Internet Marketer you need good tools and good information you can use. Up until recently you could spend $50 and up for each tool. A proper selection of tools would help you make more sales and skyrocket your sales. It is also very easy to go broke buying over-hyped tools with very little usefulness. This Article will show you how to amass a toolbox of must have tools for less then a Monthly Cable bill.The First tool you need is an AutoResponder. This is an E-Mail Robot. You can obtain Free Auto Responders. The Downside of the Free Auto Responders is that your messages often conatian ads which makes you look less Professional.While it
6. Optimize images using the alt tag - write a short description for the alt tag of your image. The alt tag has 2 purposes:
a) visitors can read the description if they can't see the image.
b) search engines only spider text (not images), therefore this
could help your site's rankings.
7. Reduce image size - too many images or very large images on your web page will slow down the loading time of your web site. Make sure your images have a resolution of 72ppi. Slice large images into smaller pieces with your graphics editor.
8. Find incoming links (backward links) - web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours and have a PR 4 or more to do a link exchange. Write optimized articles and include them on your web site. This means your site has a greater chance of being indexed quickly as well as getting a boost in its rankings.
Create absolute links (ie http://www.domainname.com) from all your internal pages to your home page. This will increase the number of links pointing to your home page.
9. Use Cascading Style Sheets (CSS) to implement a clean design throughout your web site. This will reduce the time to implement a consistent text (or layout) style for your web site. It will also enable you to easily update your whole site should you wish to make any future changes.
10. Place any script code into external files - when using javascript (ie for swapping images on your navigation bar) it creates a lot of code between the header tags, pushing down the text that search, engines would spider first. Placing the script code in an external file reduces the code to just one line.
11. Insert the DOC TYPE tag at the top of every web page. A DOCTYPE ( “document type declaration”) informs the validator which version of HTML you’re using for your web pages. DOCTYPEs are a key component of compliant web pages: your markup and CSS won’t validate without them. i.e.
[!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd"]
DOCTYPES are also essential to the proper rendering and functioning of web documents in compliant browsers like Mozilla, IE5/Mac, and IE6/Win.
12. Write clean html code - web site editors often write extra code. This can increase the loading time of your web pages. Check your html code by running it through a html validator (http://www.htmlhelp.com/tools/validator).
Once you have implemented all the strategies above, submit your site to the search engines and get ready for lots of targeted traffic.
You now have built a profitable search engine friendly web site.
Resources
The Global Structure of an HTML Docum
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/86024/casualarticles-How-to-Design-a-Search-Engine-Friendly-Web-Site.html">How to Design a Search Engine Friendly Web Site</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/86024/casualarticles-How-to-Design-a-Search-Engine-Friendly-Web-Site.html]How to Design a Search Engine Friendly Web Site[/url]
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