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    Anatomy of a Product: From an Idea to Reality
    What does it take to turn an idea into a product? How can I realize financial gain from my idea? Where do I start? These and many other questions swirl around would-be inventors and entrepreneurs as they seek to bring new products and services to market. The process can seem daunting for anyone making a first attempt and confronting the typical hurdles and roadblocks the marketplace utilizes to cull the field.I look at hundreds of products each year and have done so for almost 30 years. The ideas tha
    ther conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    •

    3 Way Linking - The New Popularity Building Strategy For Your Website
    There has been a lot of talk over the past few months, even more so with the latest Google update, about the value of linking. What types of links are better, which types are still seen as value added to a website. Well if the truth be told, the only people who can tell us are not saying anything. I am speaking of the engineers at Google and the other search engines, the very people who are the one who determine the value of all linking.According to some people at the various search engine optimizati
    What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.

    Create a different name for these website sections if you'd like to add more personality to your site! For example, your "About Us" page can be titled, "Who We Are" or "Get to Know Us".

    Your business website, at minimum, should include the following pages:

    • Home Page - (For more information on the design of your home page, click here) (www.elf-design.com/ articleHomePage.html)

    • About Us and, if appropriate, About Our President/Principal

    • Our Services – A listing of the different services you provide, along with a short description of each. If some or all of your services require a more in-depth description, a link to more information should take the viewer to a separate page for those services.

    • Contact Us – Can range from a simple listing of your contact information to a more complex “intake form”, with a range of questions on your prospect’s needs.

    Service business sites should include:

    • Client Listing

    • Testimonials - These can be on their own page, listed on the client page, or distributed throughout the site.

    • Request a Quote or How to get Started with Our Service Product business sites should include:

    • Product Description(s) – With photos, details, pricing, and “Add to Cart” capabilities

    • View your Shopping Cart

    • Check Out

    PR/News Pages

    These pages add credibility and information to your site, and they give visitors an incentive to return time and time again.

    • News - Current as well as past articles

    • Press Room - Press releases

    • Articles – Articles written by your firm or principals will give you “expert” status, as opposed to articles written by outside sources.

    • Newsletter

    • Media or Press Kit

    Additional Business Pages

    These pages may be appropriate, depending on the type and size of your business:

    • Company Mission

    • Company Vision

    • History

    • Case Studies

    • Why Choose Us?

    • Bios of your Team Members

    • Jobs or Opportunities

    • Map and/or Directions

    • Details about, schedule of and sign up for Events/Classes/Workshops

    • Downloads - PDFs, brochures, presentations, and software demos or programs.

    • Statistics, Research or Studies – Either conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    •

    Cross Promotion For Small Businesses: Affiliate With Businesses
    Cross promotion works well for small business threatened by big companies. Affiliating yourself to other products and services helps all parties get higher returns by helping you target the right people through marketing campaigns. Cross promotions can be anything from joint offerings to jointly held press conferences, seminars, trade shows, and other marketing-related events. Cross promotion also includes marketing each other’s products through handbooks, flyers and videos and working on co-branding. This
    ticleHomePage.html)

    • About Us and, if appropriate, About Our President/Principal

    • Our Services – A listing of the different services you provide, along with a short description of each. If some or all of your services require a more in-depth description, a link to more information should take the viewer to a separate page for those services.

    • Contact Us – Can range from a simple listing of your contact information to a more complex “intake form”, with a range of questions on your prospect’s needs.

    Service business sites should include:

    • Client Listing

    • Testimonials - These can be on their own page, listed on the client page, or distributed throughout the site.

    • Request a Quote or How to get Started with Our Service Product business sites should include:

    • Product Description(s) – With photos, details, pricing, and “Add to Cart” capabilities

    • View your Shopping Cart

    • Check Out

    PR/News Pages

    These pages add credibility and information to your site, and they give visitors an incentive to return time and time again.

    • News - Current as well as past articles

    • Press Room - Press releases

    • Articles – Articles written by your firm or principals will give you “expert” status, as opposed to articles written by outside sources.

    • Newsletter

    • Media or Press Kit

    Additional Business Pages

    These pages may be appropriate, depending on the type and size of your business:

    • Company Mission

    • Company Vision

    • History

    • Case Studies

    • Why Choose Us?

    • Bios of your Team Members

    • Jobs or Opportunities

    • Map and/or Directions

    • Details about, schedule of and sign up for Events/Classes/Workshops

    • Downloads - PDFs, brochures, presentations, and software demos or programs.

    • Statistics, Research or Studies – Either conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    •

    eBay Research – How Do You Know What Will Sell?
    Selling on eBay isn’t as easy as it once was. Even though the eBay phenomenon now has millions more people looking for items for a bargain price then ever before, that doesn’t mean that you can just throw an auction up on eBay and you’ll be guaranteed a sale.For one thing, there are more and more eBay sellers than come on board every day, so the competition has become fierce. Also, the “big boys” have entered the eBay marketplace. Major corporations are now selling their wares on eBay.So ho
    own page, listed on the client page, or distributed throughout the site.

    • Request a Quote or How to get Started with Our Service Product business sites should include:

    • Product Description(s) – With photos, details, pricing, and “Add to Cart” capabilities

    • View your Shopping Cart

    • Check Out

    PR/News Pages

    These pages add credibility and information to your site, and they give visitors an incentive to return time and time again.

    • News - Current as well as past articles

    • Press Room - Press releases

    • Articles – Articles written by your firm or principals will give you “expert” status, as opposed to articles written by outside sources.

    • Newsletter

    • Media or Press Kit

    Additional Business Pages

    These pages may be appropriate, depending on the type and size of your business:

    • Company Mission

    • Company Vision

    • History

    • Case Studies

    • Why Choose Us?

    • Bios of your Team Members

    • Jobs or Opportunities

    • Map and/or Directions

    • Details about, schedule of and sign up for Events/Classes/Workshops

    • Downloads - PDFs, brochures, presentations, and software demos or programs.

    • Statistics, Research or Studies – Either conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    •

    Learning And Using Decision-Making Skills
    Everyone knows that learning proper decision-making skills is a vital part of success. Learning how to gather the best information, and learning how to use that information to make the right decisions, is an important part of not just your work life but your personal life as well.Good decision-making skills are vital to the success of any enterprise, but unfortunately few schools teach people how to use critical thinking to make the decisions that matter most. It is important, therefore, to seek out
    xpert” status, as opposed to articles written by outside sources.

    • Newsletter

    • Media or Press Kit

    Additional Business Pages

    These pages may be appropriate, depending on the type and size of your business:

    • Company Mission

    • Company Vision

    • History

    • Case Studies

    • Why Choose Us?

    • Bios of your Team Members

    • Jobs or Opportunities

    • Map and/or Directions

    • Details about, schedule of and sign up for Events/Classes/Workshops

    • Downloads - PDFs, brochures, presentations, and software demos or programs.

    • Statistics, Research or Studies – Either conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    •

    Business Turnaround, Profitability and Motivation: How do you Breathe Life into a Dying Company?
    What do you do if you inherit a business that is on its last legs? Alan found that when his father died, he inherited the company. Its premises were shabby, its employees were demoralised and the remaining customers were unhappy.However Alan felt that with a little care and attention, the business could have real potential – if he could only resuscitate it before it expired:Encouraging the peopleHe introduced himself to the staff, told them his plans and asked them for help. He e
    ther conducted by your firm, or related to your firm, clients or industry

    • Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

    • References – These are more formal and longer than standard testimonials.

    • Portfolio (for artists, designers, writers, and other creative professions)

    • Sound Clips (for entertainers, bands, DJs, and speakers)

    • Samples of our work (for other professions, as appropriate)

    • Resume(s)

    Additional Information Pages

    • Recommended Books – Linking these to a reseller account through Amazon.com can generate extra revenue.

    • Resources - Other services that are compatible with yours, or links to places online where you can learn more.

    • Audio clips – A sound clip of you talking about your business makes your website visitor feel as though they know you. You could also provide Audio Testimonials for more punch.

    • Video Clips - According to web trend forecasters, video testimonials are quickly becoming the next big thing for building credibility.

    • Links - Exchanging quality links with other sites can be a good way to increase your search engine rankings.

    • FAQ (Frequently Asked Questions), or “Ask the Expert” We hope that this list is helpful in your website planning process!

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