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  • Casual Articles - Is Your Web Site Turning Visitors Away?

    I Hate My Job But I'm Trapped
    How many times have we heard "I hate my job but I'm trapped in it", or a variation of it? Have many times have we thought or said it ourselves? Many of us give our best hours of our days, and the best years of our lives to our employers. Why? Some of us are fortunate enough to be in jobs we really like. We'd work for free. But even then, it would be nice to have the flexibility of taking time off when we wanted to, to do other things we like.Most of us are in the job for the paycheck. We drag ourselves out of bed in the mornings, wishing we could sleep in. But then the reality of life sinks in - there are bills to pay, a mortg
    blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it'

    What Should Your Sales Training Cost in Terms of Money, Time and Results?
    The goal to increase sales is within the majority of all strategic plans. Sales skill sets need to keep pace with this high-tech and global economy. This is probably one reason why sales education and training are so prevalent from the Internet to business journals.If you as a small business owner or corporate executive are looking fcr some sales education and training, there are 3 simple factors that need to be considered. These are money, time and results. Each factor needs to be reviewed separately and collectively to determine the best sales training solution to increase your sales. Remember: Any decision needs to be
    One of the biggest problems with Web sites is that the very first page on the site is turning people away.

    Why? Because most Web site owners talk about themselves instead of talking about their Web site visitor.

    You know what I mean. How often have you visited a Web site that starts off with the big bold heading "Welcome to XYX Company"?

    And it only goes downhill from there.

    The next paragraph says something like "XYZ Company has worked for 40 years in manufacturing, testing and selling ABC products to businesses around North America and the world. Blah blah blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it's

    How to Master Google AdWords - Part 1
    Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.Benefits of Mastering Google AdWords1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.2. Generate sales leads - use
    talk about themselves instead of talking about their Web site visitor.

    You know what I mean. How often have you visited a Web site that starts off with the big bold heading "Welcome to XYX Company"?

    And it only goes downhill from there.

    The next paragraph says something like "XYZ Company has worked for 40 years in manufacturing, testing and selling ABC products to businesses around North America and the world. Blah blah blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it'

    Form is a Four Letter Word
    Those who push paper and demand forms when they are not completely necessary are doing so to their own peril. Unfortunately when the government demands forms they do it to our peril. You see incase you had not noticed FORM is a four letter word and for good reason too. Forms are so often used by bureaucracies, lawyers and stodgy old corporations who are on their way out.The surest way to kill any progress is to stop the process and start making people fill out forms. Bill Gates was able to reduce the number of forms used in his company to only a few, guess what? Microsoft became the biggest corporation in the world after that.
    ts off with the big bold heading "Welcome to XYX Company"?

    And it only goes downhill from there.

    The next paragraph says something like "XYZ Company has worked for 40 years in manufacturing, testing and selling ABC products to businesses around North America and the world. Blah blah blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it'

    Real Estate Marketing Mistakes and How to Avoid Them
    The fundamentals of real estate marketing Before we go into the best practices of a personal marketing program, it would be a good idea to touch on the key elements that make up such a program. Call it "Personal Marketing in a Nutshell."Marketing is more than just blasting the neighborhoods with your farming pieces. It's about how you present yourself (and how your company presents itself) to prospects and customers. Effective personal marketing combines elements of direct marketing, public relations and education. It is the sum of all your informational parts.In this article, we'll be dissecting
    XYZ Company has worked for 40 years in manufacturing, testing and selling ABC products to businesses around North America and the world. Blah blah blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it'

    Taking A Look At The Business Incorporation Benefits
    Any one who has seen the abbreviations "inc" or "llc" will realize that most businesses are incorporated. However, what most people are in the dark about is the reasons why so many businesses seek incorporation or why incorporation is so valuable. There are numerous reasons as to why a company will incorporate, all of which are designed to help protect the owner from an onslaught of liability that can result from operating as such. No matter what type of company a person may own, there will be no escaping the dangers of liability.When a business is incorporated, it becomes owned by entities of people known as shareholders. Eac
    blah ... who cares ... Yawn!"

    That sort of introduction is almost guaranteed to lose you business!

    But why is it so common? I think it's because people don't know what else to write!

    So in this article I'm going to give you a formula for writing compelling text on your home page.

    Here's the formula in a nutshell: BAD, WORSE, GOOD, HOW, YOU.

    Here's how it works ...

    1. Show them what's BAD in their business/life.
    2. Show them that it's WORSE than they thought.
    3. Show them how GOOD it could be.
    4. Show them HOW to fix it.
    5. Tell them how YOU can help.

    I'm going to expand on these in a minute. But first notice that the first four are all about THEM, and you only start

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