Casual Articles - Internet and Businesses Online

How to Write Your First Ebook
Writing your first ebook may seem like a daunting task. But like many projects, it won’t seem so bad when it’s broken down into manageable chunks. Not all projects are successful, so don’t be too disappointed if your first ebook isn’t a best seller. Whatever the outcome of your first ebook, you can at least say ‘You did it’.Like many things in life, what often seems impossible can be attained with the right attitude and the right equip

What is Affiliate Marketing?
Affiliate marketing is the revenue sharing between online advertisers (and merchants) and online salespeople. Compensation and pay is based on performance measures, normally in the form of clicks, sales, and registrations.The advertisers and merchants are normally referred to as affiliate merchants, and publishers or sales people are known as affiliates.The many benefits of affiliate marketing include the potential for

To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.

So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site. Since someone who comes to the order or signup page often comes from other parts of your site, and has looked at descriptions of your products and service, you can assume they are ready to buy or sign up. When that is the case, there is little need to go into much sell, if any, before getting to the form prospects need to fill out.

Prospects who come to your site after seeing your marketing communications, online or offline, are in a different mindset. Generally, they are not prepared to buy or sign up yet. They need a landing page that includes some sell before seeing the order form. Confronting this pro

My Philosophy on Valuations
Over the years I have had the benefit of watching the acquisitions process from many different perspectives. I have been a principal of a company being acquired as well as a principal of a company conducting acquisitions. I have also served as an executive working on both acquisitions and dispositions teams and as a professional advisor representing both the buy-side and the sell-side. Having sat on all sides of the acquisition table it has b

? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site. Since someone who comes to the order or signup page often comes from other parts of your site, and has looked at descriptions of your products and service, you can assume they are ready to buy or sign up. When that is the case, there is little need to go into much sell, if any, before getting to the form prospects need to fill out.

Success Stories—Reliving the Past Helps You Build the Future
One of the exercises that I have many clients do is list out all the successes they’ve had in life. I ask them to start with early childhood and list everything they can remember being successful at. One of my clients recently gave the assignment to his girlfriend. She asked me afterwards what the point was. She hadn’t found it very useful.What I told her is that that I’ve found that this exercise serves two important services. Fi

to other parts of your site. Since someone who comes to the order or signup page often comes from other parts of your site, and has looked at descriptions of your products and service, you can assume they are ready to buy or sign up. When that is the case, there is little need to go into much sell, if any, before getting to the form prospects need to fill out.

It's the Results that Count
The way we work and the results we achieve are important. It's important to focus on outcomes but not to the exclusion of other considerations.Your personal role in achieving the outcome and how you conduct yourself are important. If you can adopt this mindset in the way you operate there are a number of contributions which will flow from your attitude.Listen to the views of others; let them influence you by taking their views i

to buy or sign up. When that is the case, there is little need to go into much sell, if any, before getting to the form prospects need to fill out.

Bar Graphs and Presentations
Let’s make business reporting simple again. In the age of information, many of us are experiencing information overload. There is such a thing as gathering and presenting too much data, and the business world struggles to present information in a rich, powerful, and stimulating manner without crossing the information overload threshold. Remember when you were young and just conquering the skill of reading. Sure reading was fun, and our min

mmunications, online or offline, are in a different mindset. Generally, they are not prepared to buy or sign up yet. They need a landing page that includes some sell before seeing the order form. Confronting this prospect with the order form or signup form too early, before they feel prepared, can seem presumptuous and you can easily lose this prospect.

How much sell is needed depends on the communications prospects came from. A short ad or text link dictates longer sell than a lengthy article or direct mail letter. Another factor in how much sell/information copy is needed before asking for the order is the complexity of your product or the offer.

Say the prospect came from a longer marketing communications piece, either an article or a direct mail letter. While this prospect has more information than the one who comes from a short ad, there still needs to be some sell, even if it is to just quickly reiterate the benefits and make the prospect feel smart for coming to the landing page and taking advantage of your offer.

And in all cases, the lan

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Marketing and branding can work for you or against you, depending on how well your efforts are coordinated. To be certain that you are not wasting money on ineffective advertising, read this article then visit maiddocs.com for customizable marketing pieces.

Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the searc...

Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad.

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Casual Articles - A Landing Page is Not an Order Page (and why it matters)

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