Casual Articles - Internet and Businesses Online

How to Sell Enterprise Resource Planning (ERP) to Small and Medium Business (SMB) Clients
1. SMB market situation Big competition –The SMB market is characterized by a lot of competitors, who are trying to be market leaders. The competition is tough and we have to fight hard to get a sale.eLittle earning – At the same time, it’s a market that gives us a little earning. It is very hard to drive a consultancy firm living only from the earning from small a midrange customer.Decision making about 1 year. The decision making does not come overnight. You have to have patience and ensure awareness. You have to keep pushing the same winner buttons: branch specific, state of the art solution and low cost price.? day to convince the customer. When the SMB customer wants to se you be sure that you are on immediately available. The SMB company doesn’t

objectives. So, ask if s/he has a Web Marketing Strategy in mind to enable you maximise the Returns On Your Investment in the website. If s/he struggles to answer, be very worried.

What is a Web Marketing Strategy?

A web marketing strategy is basically a step-by-step plan(that should be developed) based on an understanding of the ultimate purpose you intend to use your website to achieve. If well conceived, it will guide you on the specific things to do - daily, weekly etc - in order to leverage your website to get the intended results.

The 5 Biggest Marketing Mistakes Solo-Preneurs Make When Taking Their Business Online
Mistake # 1 - Using Your Website in The Wrong WayThe first mistake I see many coaches, consultants and other solo-preneurs make is not using their website to grow their business. People come to me asking if I'd look at their site and to be honest, most are redundant; they're used for little more than an online brochure.The first key point is to use your site in a way that will build a list of your target audience. Rather than marketing your services one-to-one as you might do at a networking meeting, you're able to market to hundreds and even thousands of people at one time. There are ways that you can do this simply and automatically.The second key point is to have your website work for YOU and have IT build the relationship with your prospects. Do

1. Size does not equate to competence

People sometimes assume a company with more money, employees, office space etc will be more capable than one with less. This is not necessarily correct. In fact much smaller businesses (or individuals) if they apply themselves intelligently/effectively, are often likely to be able to deliver better quality-and more personalized-services than bigger ones. My advice it that you get authentic proof of competence in form of past web design projects (website addresses) the individual or company you want to choose has handled. Go one step further, if possible and request for client contact details so as to verify the claims made.

2. Do they have a business philosophy that protects you, the client?

Customers naturally often complain about unreliable service providers -including Internet-related service providers. The “newness” of the website concept sometimes can lead to uninitiated business owners getting less than they pay for. For instance, websites could be built with little or no effort made - by the designer - to help the owner understand how to use it to reduce advertising/marketing expenses while increasing sales leads generation. Such costumers would subsequently lose faith in the use of websites for low cost, high impact marketing saying “It doesn’t work!”. Ask the designer for details of what they will do for you, to help your website succeed, that others will not. Use the responses you get to compare with others you are considering - it will not be difficult to identify who is offering you the most tangible benefits.

3. What can they do to make managing your site easy and convenient for you?

Is the individual or company you are considering willing to (search for and) incorporate useful tools/resources(e.g. relevant and appropriate automation) that will equip your website to deliver the results you want at less cost, in less time and using less resources? Ask them for examples of useful automation they have setup on websites-and specific ones they can adapt to suit your biz needs.

Without the intelligent integration of appropriate automation on a website, the challenge of using the website to achieve increased business productivity will, over time become overwhelming. The website should make it cheaper and easier to put information about your business in front of a wider range of prospects almost effortlessly. Website automation using server-sider custom CGI(Common Gateway Interface) scripting is one of the most common and effective ways to do this. Ask your prospective web designer if s/he is conversant with the use of this technology - or has reliable access to someone who does. If you get a “No”, MAKE SURE you find someone else who can take care of that aspect.

4. Do they have a web marketing strategy for you?

This is the most important one. A competent web designer must demonstrate the willingness to study(and aptitude to understand) your business - including the goals you aim to achieve. Most importantly s/he must be able to tell you - in simple, non-technical English - how the website can be used to further your business goals and objectives. So, ask if s/he has a Web Marketing Strategy in mind to enable you maximise the Returns On Your Investment in the website. If s/he struggles to answer, be very worried.

What is a Web Marketing Strategy?

Are You Content With the Marketing Service Your Business Cards Provide: What's on the Back?
White space? In order for white space to be effective, it has to have a purpose. Does the back of your business card have a purpose, or is it just blank wasted space? One mortgage broker I met carried his card everywhere and handed it out liberally. On the front of the card, along with his name and company logo were the words, “I can finance anything with documentation!” On the back of his card was a list of required documentation. He reported that he rarely purchased leads for his mortgage-brokering firm. His supervisor reported that he rarely had to go back and ask a client for more documentation to obtain a loan.This man used his business card like a personal handshake with people he never met. His cards were not professionally printed; he printed his own, changing

ut unreliable service providers -including Internet-related service providers. The “newness” of the website concept sometimes can lead to uninitiated business owners getting less than they pay for. For instance, websites could be built with little or no effort made - by the designer - to help the owner understand how to use it to reduce advertising/marketing expenses while increasing sales leads generation. Such costumers would subsequently lose faith in the use of websites for low cost, high impact marketing saying “It doesn’t work!”. Ask the designer for details of what they will do for you, to help your website succeed, that others will not. Use the responses you get to compare with others you are considering - it will not be difficult to identify who is offering you the most tangible benefits.

3. What can they do to make managing your site easy and convenient for you?

4. Do they have a web marketing strategy for you?

What is a Web Marketing Strategy?

That Darned Google Sandbox
If you're a new website owner you probably know the pain of being left in the Google Sandbox. It doesn't seem to matter how good your website is and how successful you are in creating a buzz for your website in other ways, Google will not give you respect in their search engine results.Last year new site owners were playing in the Sandbox for three months or so. Now many are reporting that they're not coming out of the box for nine or ten months! This is testing the patience of many new internet marketers.The way to handle the situation is to ignore it and keep doing what you know you should be doing. Despite what some may advise, you won't successfully manipulate Google. Trying to do so could get you into worse trouble than the Sandbox.Remember too tha

le benefits.

3. What can they do to make managing your site easy and convenient for you?

4. Do they have a web marketing strategy for you?

What is a Web Marketing Strategy?

Making Public Service Ads Serve You
Making huge sums of money with AdSense isn't brain surgery. You simply have to know what you're doing. If you know which types of ads to choose, where to place them on the page and how to use Google's options to design them so that they get the maximum number of click-throughs, you should find your site earning heaps of money very quickly.But things can go wrong. Revenues can be disappointing, clicks non-existent and pages designed to put off users instead of encourage them to check out your advertisers. You know when one of the worst things possible has gone wrong when, instead of seeing ads on your page, you get public service ads. These turn up when Google doesn't recognize your keywords or can't find a suitable ad to put on your Web page. Instead of showing a blank b

er range of prospects almost effortlessly. Website automation using server-sider custom CGI(Common Gateway Interface) scripting is one of the most common and effective ways to do this. Ask your prospective web designer if s/he is conversant with the use of this technology - or has reliable access to someone who does. If you get a “No”, MAKE SURE you find someone else who can take care of that aspect.

4. Do they have a web marketing strategy for you?

What is a Web Marketing Strategy?

The Seven Best Forms of Online Traffic For Your Internet Business III
Finally, suggestion number seven. Joint ventures. A lot of people don’t know what that is. They have read about but don’t know how to go about it. Well, how about this for an idea. You have a niche website about cats, and have about 10,000 email addresses in your list. You know of a few other sites with cats as their theme. How about contacting them and offering to promote one of their products to your list if your get 50% of the sales, and they can do the same with your product on theirs. They get 50% of the sales of your product.They would be mad to refuse because it is sales that they would not have had. But more that that. The joint venture could provide each of your sites with more traffic. Have an opt-in form on your sales page. Then you can build your traf

objectives. So, ask if s/he has a Web Marketing Strategy in mind to enable you maximise the Returns On Your Investment in the website. If s/he struggles to answer, be very worried.

What is a Web Marketing Strategy?

Without a web marketing strategy, you will soon find yourself struggling to justify the money you have spent(and will spend) to keep your website online. I’ll be a bit blunt here. Traditional methods can no longer satisfy today’s business marketing needs. If you do not have a web marketing strategy, your business WILL become extinct - and that’s putting it mildly too!

One of the many performance metrics currently used by serious business website owners is the Website Conversion Ratio(WCR) computed by dividing the total number of visitors to your website by the number of those visitors who eventually take action subsequently to do business with you. The WCR will vary from one website/industry to the other. For instance on the net a typical target WCR is about 3.0% - which means for every 100 visitors to your site, you will expect only about 3 persons to eventually do business with you.

This is why you must have a good marketing strategy to ensure that only the “right” visitors(i.e who fit the “profile” of your target audience) visit your site. The “right” visitors will constitute your “pre-qualified target audience” i.e people already interested in what your website offers. A web marketing strategy makes more of the “right” people visit your site giving you a greater chance of getting contacted by more of your potential customers, so you get a chance to “close the sale” and record an increased WCR. Another way of looking at the WCR is by seeing it as a measure of what I like to call the Return On Your Investment(ROYI) in a business website.

One Analogy: A website featuring a product that makes hair grow on bald heads will not interest a person who regularly visits the barber for a full hair cut! The process involved in developing a web marketing strategy will help you craft marketing messages that make those who NEED your product or service recognize the unique benefit your website offers - and therefore subsequently visit it.

The above is not an exhaustive list. I have only highlighted four of the most important issues which if properly addressed should make your adoption of a web designer end up making you look good in the long term. You might want to visit the www.google.com and type the question “How to choose a good web designer to build my website” or a similar query. You will come up links to other useful articles written on the subject. If you think you’re too busy, get someone to do it for you. The time you spend on this preparatory stage could save you from making costly mistakes!

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Joint Venture experts have an entirely different approach than a typical business or salesperson. To REALLY soar financially, you're going to want to check this out.

A rule of thumb is that idea generation and motivation are inversely proportional to the number of layers between creator and decision maker. So if an individual has to push the idea past one gatekeeper, then:

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes...

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