Tags |
|
|
Links |
|
|
Casual Articles - Website Design - User or SEO Friendly? Find the Balance!
An online business can be difficult to maintain without proper marketing. The World Wide Web is fast becoming crowded, and the online marketplace is more a haven for noise than a virtual mall for shoppers. There are large companies with aggressive marketing campaigns that can drown out the efforts of smaller companies at getting heard. There are scams and schemes aplenty, all of them disguised as get-rich-quick strategies that may seem like miracles to na?ve business people, until the methods backfire.The World Wide Web, however, is not so dangerous a jungle as it seems. With the right marketing schemes, the right technical know-how, and the right website, you can earn money online. One such technique involves joining an affiliate program.An affiliate program is simply a collection of businesses with the same aims, products, and services. All these businesses are clustered underneath a main affiliate, which markets its goods and services through advertisements posted on affiliate sites. These advertisements may be in the form of text, such as those found in Google’s AdSense affiliate program; graphics, such as those found in various banners posted online; and streaming media, such as music or video, that can give life to an entertainment or adult site.Whenever these advertisements are clicked on, seen, or followed, and whenever the main site earns money or gets responses due to the efforts of its affiliate, the affiliate is paid a certain amount of commission. This referral scheme may make affiliate programs
1479805 car new
1269118 car used
1041861 car part
371108 car dealer
292644 car sale
As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example:
“Car new & used, car part by dealer for sale”
You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer.
Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords.
You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on.
Tip 4.
Link structure
If you define Google as the main search engine for your site you must know about Page Rank.
Important quote:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individ Tip 1. Text content In SEO text content is the main factor and you must give it the best place on your home page. What is the best place? Remember how a spider follows the page – it starts from meta tags collecting necessary information about the page from content of tag head and then index the content of tag body. It has only few seconds to spider the code so the text content must be placed in the fist 1/3 of the code to be indexed well until the robot quits the page and follows its further way. Usually HTML page has table structure and many Website designers like to place image banner in the header of the page, then horizontal or vertical menu comes, and only then text section appears. It’s wrong structure and it must be changed if you want your site to be SEO friendly. I would recommend you this way: If you use “horizontal” structure for your site:
If you use “vertical” structure for your site: I have given you simple examples how to balance text content for users and robots. You can try your own options basing on the general idea. Tip 2. Images Images at your Website are needed for users to attract their attention and give them better understanding of the site theme. However search engines also pay attention to images, namely to their names and tag alt. So it’s rationally to name image of a car car.gif or car-spare-parts.jpeg than something like bfbfjdjdj.gif or 12345.jpeg. But don’t be over-diligent naming all of the images car.gif or car-dealers.jpeg. It will be considered as spamming! Use common sense and name images according to their content but with relation to your keywords. Also remember that Google Images and other similar search engines also index the images and show them in the search results, so keep the naming rational and appropriate and it will give good results to your Website. The same thing is about using text in alt tag. Simple placing of all your keywords in alts of the images can only be considered as spamming and your site can be penalized. Use normal short phrases that will give users better understanding of what your site is about if they have difficulty with viewing images, and place your main keywords in the phrases. Make it look normal and rational. For example, you can use this text in alt for car.gif ”Click to know more about new and used cars from the best car dealers ” Tip 3. Title and description Most users don’t pay attention to your Website title (shown in the title bar of browser) while visiting it. But they do when they search information in search engines and go through the search results – your site is shown there with its title and description by which users decide is it worth visiting. That’s why the title and description must reflect theme and content of your site 100% correctly and be understandable, catching, and promising for users. But what’s about search engines? I think it is not secret that content of the tag title plays the greatest role when search engines sort your site among other search results. Having certain keywords in the title gives your site better position for these keywords. But it’s not correct to just place your keywords in the title using or even not using commas. It’s a kind of art to find balance between wish to be #1 in search engines and fear to be caught for spamming. I would recommend you this tactics: http://inventory.overture.com/d/searchinventory/suggestion/ 1479805 car new 1269118 car used 1041861 car part 371108 car dealer 292644 car sale As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example: “Car new & used, car part by dealer for sale” You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer. Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords. You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on. Tip 4. Link structure If you define Google as the main search engine for your site you must know about Page Rank. Important quote: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individ If you use “vertical” structure for your site: I have given you simple examples how to balance text content for users and robots. You can try your own options basing on the general idea. Tip 2. Images Images at your Website are needed for users to attract their attention and give them better understanding of the site theme. However search engines also pay attention to images, namely to their names and tag alt. So it’s rationally to name image of a car car.gif or car-spare-parts.jpeg than something like bfbfjdjdj.gif or 12345.jpeg. But don’t be over-diligent naming all of the images car.gif or car-dealers.jpeg. It will be considered as spamming! Use common sense and name images according to their content but with relation to your keywords. Also remember that Google Images and other similar search engines also index the images and show them in the search results, so keep the naming rational and appropriate and it will give good results to your Website. The same thing is about using text in alt tag. Simple placing of all your keywords in alts of the images can only be considered as spamming and your site can be penalized. Use normal short phrases that will give users better understanding of what your site is about if they have difficulty with viewing images, and place your main keywords in the phrases. Make it look normal and rational. For example, you can use this text in alt for car.gif ”Click to know more about new and used cars from the best car dealers ” Tip 3. Title and description Most users don’t pay attention to your Website title (shown in the title bar of browser) while visiting it. But they do when they search information in search engines and go through the search results – your site is shown there with its title and description by which users decide is it worth visiting. That’s why the title and description must reflect theme and content of your site 100% correctly and be understandable, catching, and promising for users. But what’s about search engines? I think it is not secret that content of the tag title plays the greatest role when search engines sort your site among other search results. Having certain keywords in the title gives your site better position for these keywords. But it’s not correct to just place your keywords in the title using or even not using commas. It’s a kind of art to find balance between wish to be #1 in search engines and fear to be caught for spamming. I would recommend you this tactics: http://inventory.overture.com/d/searchinventory/suggestion/ 1479805 car new 1269118 car used 1041861 car part 371108 car dealer 292644 car sale As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example: “Car new & used, car part by dealer for sale” You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer. Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords. You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on. Tip 4. Link structure If you define Google as the main search engine for your site you must know about Page Rank. Important quote: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individ So it’s rationally to name image of a car car.gif or car-spare-parts.jpeg than something like bfbfjdjdj.gif or 12345.jpeg. But don’t be over-diligent naming all of the images car.gif or car-dealers.jpeg. It will be considered as spamming! Use common sense and name images according to their content but with relation to your keywords. Also remember that Google Images and other similar search engines also index the images and show them in the search results, so keep the naming rational and appropriate and it will give good results to your Website. The same thing is about using text in alt tag. Simple placing of all your keywords in alts of the images can only be considered as spamming and your site can be penalized. Use normal short phrases that will give users better understanding of what your site is about if they have difficulty with viewing images, and place your main keywords in the phrases. Make it look normal and rational. For example, you can use this text in alt for car.gif ”Click to know more about new and used cars from the best car dealers ” Tip 3. Title and description Most users don’t pay attention to your Website title (shown in the title bar of browser) while visiting it. But they do when they search information in search engines and go through the search results – your site is shown there with its title and description by which users decide is it worth visiting. That’s why the title and description must reflect theme and content of your site 100% correctly and be understandable, catching, and promising for users. But what’s about search engines? I think it is not secret that content of the tag title plays the greatest role when search engines sort your site among other search results. Having certain keywords in the title gives your site better position for these keywords. But it’s not correct to just place your keywords in the title using or even not using commas. It’s a kind of art to find balance between wish to be #1 in search engines and fear to be caught for spamming. I would recommend you this tactics: http://inventory.overture.com/d/searchinventory/suggestion/ 1479805 car new 1269118 car used 1041861 car part 371108 car dealer 292644 car sale As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example: “Car new & used, car part by dealer for sale” You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer. Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords. You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on. Tip 4. Link structure If you define Google as the main search engine for your site you must know about Page Rank. Important quote: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individ But what’s about search engines? I think it is not secret that content of the tag title plays the greatest role when search engines sort your site among other search results. Having certain keywords in the title gives your site better position for these keywords. But it’s not correct to just place your keywords in the title using or even not using commas. It’s a kind of art to find balance between wish to be #1 in search engines and fear to be caught for spamming. I would recommend you this tactics: http://inventory.overture.com/d/searchinventory/suggestion/ 1479805 car new 1269118 car used 1041861 car part 371108 car dealer 292644 car sale As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example: “Car new & used, car part by dealer for sale” You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer. Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords. You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on. Tip 4. Link structure If you define Google as the main search engine for your site you must know about Page Rank. Important quote: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individ 1479805 car new 1269118 car used 1041861 car part 371108 car dealer 292644 car sale As you see, all these keywords start from “car” so it must be the first word in the title. Then “attach” there all other words in decreasing order of popularity but trying to keep the title readable, understandable, catching, and promising for users. Yes, I know, it’s not easy. You can even spend all the day thinking of this dilemma. But don’t give up and finally you will invent the best solution that will bring success to your site. So what we can use for our example: “Car new & used, car part by dealer for sale”
You can see that Google, for example, shows and takes into account only the first 6-8 words of the title so there is no sense to make it longer. Do the same thing for description – write 2-3 short sentences that fully describe your Website for users and contain your main keywords. You may ask what to do with the rest keywords? Leave them in meta tags, add them to text content – they will play their role. Also you can optimize another site pages for these keywords – using them in the title, description, and so on. Tip 4. Link structure If you define Google as the main search engine for your site you must know about Page Rank. Important quote: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query “ Source: http://www.google.com/intl/en/technology/ So the aim of your SEO it to make the link structure of your site getting high Page Rank for the home page. Practically, try to place only really important links (internal as well as external) at your home page and link to it from all other pages of your site. However don’t forget to make other important sections of your site accessible from the home page because users will not waste their time finding page “Prices” or “Contact Us” browsing your entire Website. They will just quit it and go to another one. Make navigation menu linked to main and important pages of your site and create site map with link structure of the site where links to the rest site pages will be placed. If you don’t give privilege to Google you can breathe with relief, however also try to follow the above-mentioned rule. Tip 5. Dynamic or static content? For different sites different type of programming language is needed and it’s not correct to say which one type of content is better. Both. For users there is no big difference between static and dynamic content except that the first looks more simple and easy, for example, sitename.com/new-cars-prices.html than the second one looks like sitename.com/index.php?cPath=33&osCsid=8e4a0606a249204c2a7a4162cf222e98 But there is another thing with search engines. Important quote: “Search engine robots follow standard links with slashes, but dynamic pages, generated from databases or content management systems, have dynamic URLs with question marks (?) and other command punctuation such as &, %, + and $… …Some public search engines and most site and intranet search engines will index URLs with dynamic URLS, but others will not. …The simplest solution is to generate static pages from your dynamic data and store them in the file system, linking to them using simple URLs. Site visitors and robots can access these files easily. This also removes a load from your back end database, as it does not have to gather content every time someone wants to view a page. This process is particularly appropriate for Websites or sections with archival data, such as journal back issues, old press releases, information on obsolete products, and so on. For rapidly-changing information, such as news, product pages with inventory, special offers, or web conferencing, you should set up automatic conversion system. Most servers have a filter that can translate incoming URLs with slashes to internal URLs with question marks -- this is called URL rewriting. For either system, you must make sure that of the rewritten pages has at least one incoming link. Search engine robots will follow these links, and index your page…” Source: http://www.searchtools.com/robots/goodurls.html So don’t be afraid to use dynamic content if you really need it but do necessary actions to make it accessible for indexing by robots. As you can see, the tips are quite simple and rather give you general idea of what you should do or shouldn’t than explain you step-by-step “How-to-climb-the-top-of-search-engines”. All sites are unique and there is no universal solution. But your patience, attention, willing to learn and try will finally yield and bring your site success.
The day you hung out your shingle as an entrepreneur, you also took on the job of marketer. The minute you stop marketing yourself is when your pr0fits dry up, so you may as well get used to your role. If you don't let people know what your business has to offer, you will NOT run a thriving business. You may not want to hear this - in fact it may even make you mad. But a great way to let people know you have something special for them is through a solo-mailing (an email with a single offer sent to your permission-based list of subscribers).Solo-mailings are so prolific because they WORK. While I don't advocate abusing your list by sending them more than a few times per month they ARE effective when done correctly. They have kind of a bad rep because some marketers have a "buy or die" attitude. They send solos out daily or every couple of days until you either buy or unsubscribe. They aren't worried about building loyalty and trust. They just want a quick buck. (I do not share this philosophy.) Even when you 0ffer something of great value I've found three definite trends you can count on with a solo-mailing:You WILL get unsubscribes 2. You WILL get hate mail 3. You WILL make m0neyIt is number 3 that I want you to laser focus on. See, I WANT you to make m0ney. Since you have entrusted me with your email address, I consider it my job to show you as many tactics as I have learned about how to run a successful online business. That being said, here are the 5 keys to making solo-emailing work for YOU:Search engines robots (or spiders, crawlers) and “live” users see a Website in a different way, and sometimes it happens that your Website looks very user-friendly but it’s absolutely inappropriate for SE. If you start doing search engine optimization (SEO) for the Website you may find it to be a very hard and thankless task – the SEO-ed site looks boring and looses its charm and unique style. How to keep the balance? I will give you 5 tips that will help you to make your site friendly both for users and search engines.
1. Place all page content in the table.
2. In the first row of the table place 2-3 sentences of a text. The text must contain your main keywords but at the same time must be user friendly – readable, easy to understand and interesting. How to keep the balance? For example, your Website is about new and used cars, car dealers, and car spare parts. You can write “Welcome to your-site-name.com where you can find everything about cars, car dealers, and car spare parts”
Make this text visible for users, i.e. don’t try to hide it playing with color of text and background or font size, using layers, styles, etc. – sooner or later you will be caught by search engines and penalized. Better aim all your efforts at making this piece of your home page nice and user friendly.
3. In the next row you can place image banner, Flash header, slide show, etc, i.e. graphical element that must attract attention of users.
4. In the next row you can place horizontal navigation bar (menu)
5. In the next row place main text content along with images, charts, boxes, etc.
1. Place all page content in the table.
2. In the first left column of the table place 2-3 sentences of the user-friendly text with main keywords.
3. In the next column you can place logo, image, Flash slide show, etc.
4. Then you can place navigation bar, main text content, images, boxes, etc.
1. Check your keywords popularity at keywords selector tool, for example, at
2. Decide which keywords are main for your Website – this depends on how competitive a keyword is, i.e. how many sites appear in search results for this term. If competition is too high and you feel that you can’t devote all your efforts and money to climbing up in search results I would recommend you to select less competitive keywords to be main, otherwise it will be only wasting of your time, money, and efforts without visible results. If you think that you can afford fighting in this SEO game to win the first prize – top position in search engine, great, go ahead to start your promotion campaign – how exactly – it’s theme of another article.
3. When you have selected main keywords for your home page write it one under another in decreasing order of popularity. For our example it looks like (taken from Overture’s database for June 2005):
Chicago – the city that has it all - from a diverse population, world-class educational institutions, and sensational restaurants to a breathtaking skyline and countless museums. Dubbed the ‘Windy City’ in 1893 by Charles Dana, the editor of the New York Sun – not for its weather but for its long-winded politicians, Chicago has grown from a village of just 350 to a bustling city of almost three million.Transportation
Airports Serving Chicago
There are two airports that service the Chicago area – O’Hare International and Midway. O’Hare (ORD) is the larger of the two airports, servicing over 70 million travelers per year. Located 20 miles from downtown, there are many transportation options including public transport, taxis, shuttle services and hire cars.O’Hare is an airport full of modern amenities and services. Recent upgrades have been completed at the International Terminal 5 and additional renovations are underway at Terminals 2 and 3. Expected completion date is later this year.Midway (MDW) is significantly smaller than O’Hare, serving 17 million travelers per year, but is only 10 miles from downtown. The Chicago Transit Authority (CTA) offers transportation from Midway to downtown Chicago via the orange line buses. Other shuttles, regional buses and of course taxis and car services also offer transportation to downtown.Midway has all of the amenities that you would expect from a major airport, including restaurants and gift shops. You can do some sight seeing in Concourse3. In the next row you can place image banner, Flash header, slide show, etc, i.e. graphical element that must attract attention of users.
4. In the next row you can place horizontal navigation bar (menu)
5. In the next row place main text content along with images, charts, boxes, etc.
1. Place all page content in the table.
2. In the first left column of the table place 2-3 sentences of the user-friendly text with main keywords.
3. In the next column you can place logo, image, Flash slide show, etc.
4. Then you can place navigation bar, main text content, images, boxes, etc.
1. Check your keywords popularity at keywords selector tool, for example, at
2. Decide which keywords are main for your Website – this depends on how competitive a keyword is, i.e. how many sites appear in search results for this term. If competition is too high and you feel that you can’t devote all your efforts and money to climbing up in search results I would recommend you to select less competitive keywords to be main, otherwise it will be only wasting of your time, money, and efforts without visible results. If you think that you can afford fighting in this SEO game to win the first prize – top position in search engine, great, go ahead to start your promotion campaign – how exactly – it’s theme of another article.
3. When you have selected main keywords for your home page write it one under another in decreasing order of popularity. For our example it looks like (taken from Overture’s database for June 2005):
Mistake One: No reason to buy.
Think about what your visitors want. They want free information. They want solutions to their problems. Does your bio or mission statement talk to these needs and desires? Does your home page have headlines that urge your readers to click to your sales message? Do the headlines offer a real, but outrageous benefit? Or, do you have a nice "Welcome" sign, large colorful graphics, and a long paragraph about you, your services, and experience?
Dump the long bio on your home page. Let go of large graphics. They take too long to load. If your site loads in over 10 seconds, you can wave goodbye to your visitors.
Potential clients and customers don't care much about you. They want their needs satisfied, they want solutions, and they want them now—in an easy way.
Mistake Two: You make it difficult or confusing for your visitors to buy.
Look at your Web home page today. Do you make links out of your benefit-driven headlines to compel your visitors to go to your order-pulling sales letter? Does that copywriting sales message pull your reader to your "order page?" Once there, do you make it easy to buy? Check for dead links every few weeks. If you don't make it easy to receive what your potential customer came from, they will leave to try another easier to navigate Web site.
When you resolve these two Web mistakes, you are on your way to many more visitors who will keep returning and eventually buy your products or services.
1. Check your keywords popularity at keywords selector tool, for example, at
2. Decide which keywords are main for your Website – this depends on how competitive a keyword is, i.e. how many sites appear in search results for this term. If competition is too high and you feel that you can’t devote all your efforts and money to climbing up in search results I would recommend you to select less competitive keywords to be main, otherwise it will be only wasting of your time, money, and efforts without visible results. If you think that you can afford fighting in this SEO game to win the first prize – top position in search engine, great, go ahead to start your promotion campaign – how exactly – it’s theme of another article.
3. When you have selected main keywords for your home page write it one under another in decreasing order of popularity. For our example it looks like (taken from Overture’s database for June 2005):
Affiliate marketing is a very competitive field. Savvy
affiliate marketers use every tactic they know to get the
upper hand over their competition. It can mean the difference
of whether or not they get that all important sale.One of the best ways to boost your affiliate sales is to
take full advantage of brand name recognition. It is a proven
affiliate marketing tactic: selling products with high popular
brand recognition is much easier than selling an unknown product
or company.It just makes common sense in our brand eat brand world!It seems so obvious but many beginning affiliate marketers make
the mistake of promoting little known products or companies.
Their task will be much more difficult than if they sold the
products of a well recognized brand name.As a full time affiliate marketer I have seen this fact pointed
out daily in my sales stats. Brand names sell. Popular brand
names sell even better. Popular brand names with popular
trendy products sell the best.If you're an affiliate marketer you must choose the products
you promote with the utmost care; in many cases this is where
you will determine the outcome of your marketing efforts. Choose
wisely and you could be in profit before you know what hit
you. Choose wrongly and it's an uphill struggle from the
very beginning.Here are a few tips or suggestions to help with your
affiliate marketing.* How To Pick Popular ProductsYou must keep your eyes open. What products are your friends
a
1. Check your keywords popularity at keywords selector tool, for example, at
2. Decide which keywords are main for your Website – this depends on how competitive a keyword is, i.e. how many sites appear in search results for this term. If competition is too high and you feel that you can’t devote all your efforts and money to climbing up in search results I would recommend you to select less competitive keywords to be main, otherwise it will be only wasting of your time, money, and efforts without visible results. If you think that you can afford fighting in this SEO game to win the first prize – top position in search engine, great, go ahead to start your promotion campaign – how exactly – it’s theme of another article.
3. When you have selected main keywords for your home page write it one under another in decreasing order of popularity. For our example it looks like (taken from Overture’s database for June 2005):
To hit the market right, you must know the places where you can place the products. Only when you target the right market and capture the genuine demand, you will do good business. Capturing the right market and selling the products there is called product positioning. If your products are not placed well, the pricing strategies won’t help.It is important for a business owner to first place the products in his own mind. Studies have revealed that customers will perceive your product in the way you will perceive them. The product range you offer must be a reflection of your expertise. If you value them, people obviously will.Identify Your Strengths:
The first step towards achieving product positioning is identifying your unique selling points (USPs). Check what makes your product different from all other in the same category available in the market. Try to present your product differently. This practice will help you build your own brands, if you are focused in the business.Check the Level of Competition:
Before launching a product in the market, you must check whom are you competing with in that particular territory. You can identify your competitors by mapping continuously. Such an exercise will give you a comparative analysis on various products available in the market, their costs, and quality. You can also find out what is the position of your product in the map. This will give you an idea about how customers rate your product and how you can improve the quality of the products.Study the Market:
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/85779/casualarticles-Website-Design--User-or-SEO-Friendly-Find-the-Balance.html">Website Design - User or SEO Friendly? Find the Balance!</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/85779/casualarticles-Website-Design--User-or-SEO-Friendly-Find-the-Balance.html]Website Design - User or SEO Friendly? Find the Balance![/url]
Related Articles:
Free Auctions Websites Vs. Fee Based Sites A Tough Study And Great Insight With Thoughts
Posting On Forums A Free And Efficient Traffic Generation Strategy
Bookmark it:
|