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Casual Articles - Tips for Making Your Pages Search Engine Friendly: Part 2 Writing Effective Meta Tags
What motivates anyone to start a small business? You are usually alone, without a lot of start up cash (hardly ever enough), without the full range of skills to make the business work and most often without sufficient knowledge of the market you are about to enter.Despite all of these barriers to setting off in a small business we set sail, like a ship without adequate navigation, in search of something we want.It is the nature of what we want that drives our motivation. If the nature of what we want is to earn a little money to supplement our existing income or indeed to provide our only income then most people can start a small business and meet their measur
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that h
So your boss thinks ‘patience' are people in hospitals and his idea of encouragement is a kick in the pants. He always has something critical to say. If you do a job well, he says nothing, but if you make a mistake, he blows up. You hate working for him and so does everybody else. How can you work with a boss like this and NOT be angry? Is it even possible?We get angry at people only when they fail to give us something we expect. If a total stranger fails to give you something for your birthday, for example, you don't get angry, because you didn't expect a gift from that person. Obviously, then, you do expect something from your boss that you're not getting. What is
Though there are several possible meta tags that may be included in the head of a web page, the ones which are most important for search engine optimization are the Title Tag, the Description tag and the Keywords tag.
The title tag is really one of the most important single things you can work on for improving your website's search engine results. Go to Google and make a search for any particular key word If you look at the top ten entries in that search you will see that all of them have this key word in the title, sometimes more than once. So when writing your title tag, it is helpful to have your keywords included in the title tag, and not only in the tag, near the beginning of the title.
Suppose that your company is the Acme Manufacturing Company and you are selling electric widgets and you are located in California. What should your title tag be? Most people would opt for the name of their company as the first word of the title. It makes sense, in that it looks good in the blue strip at the top of the browser, but it doesn't necessarily help you to get a good ranking in search results for your keywords "electric widgets, California".
The first few words of your title tag are very important. People may not be searching for Acme Manufacturing, unless it is a very important brand, but they are searching for electric widgets, and they may not want to purchase it from someone in New York, especially if it is not a mail-order type item.
In addition, if there are tons of widget companies, it will be difficult to get to the top of the heap in a search simply for the term "widgets". But if it is "widgets, California", then you will have a good chance of getting a high ranking if you put the keyword California prominently in the title. So, if you are in a very competitive category and your customers don't already know about you, then you might consider a title tag like this "Electric widgets from Acme Manufacturing of California" or even better "Electric Widgets in California produced by Acme Manufacturing."
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that ha
Ever take a survey online? Sooner or later everyone who surfs the Net will be asked to "answer a few questions", take a survey about something. No charge for the survey, they just want you to help them out with your opinion about something or other.Did you know that you can get paid for free online surveys not unlike those you saw and maybe took earlier? You can. Measuring consumer opinion is a multi-million dollar business.Big companies pay market researchers to find out what consumers think. Marketing researchers conduct surveys of consumers like you and me to find out.These surveys cost money, and part of the money goes to reward those who fill out
Suppose that your company is the Acme Manufacturing Company and you are selling electric widgets and you are located in California. What should your title tag be? Most people would opt for the name of their company as the first word of the title. It makes sense, in that it looks good in the blue strip at the top of the browser, but it doesn't necessarily help you to get a good ranking in search results for your keywords "electric widgets, California".
The first few words of your title tag are very important. People may not be searching for Acme Manufacturing, unless it is a very important brand, but they are searching for electric widgets, and they may not want to purchase it from someone in New York, especially if it is not a mail-order type item.
In addition, if there are tons of widget companies, it will be difficult to get to the top of the heap in a search simply for the term "widgets". But if it is "widgets, California", then you will have a good chance of getting a high ranking if you put the keyword California prominently in the title. So, if you are in a very competitive category and your customers don't already know about you, then you might consider a title tag like this "Electric widgets from Acme Manufacturing of California" or even better "Electric Widgets in California produced by Acme Manufacturing."
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that h
For years, manufacturers have searched for ways to boost ailing production performance. From the promise of ERP, to Lean initiatives, Six Sigma and a plethora of other tips and techniques, manufacturers have become the experts at sizing up what works and, just as importantly, what doesn’t.A couple of months ago, Invistics circulated a survey to some 1,500 pharmaceutical manufacturers about production performance and the techniques and technologies they’ve used to break down barriers and achieve sustained results. Some of their responses were predictable; others surprising.For instance, you’d be hard-pressed to find a pharmaceutical manufacturer who doesn’t h
The first few words of your title tag are very important. People may not be searching for Acme Manufacturing, unless it is a very important brand, but they are searching for electric widgets, and they may not want to purchase it from someone in New York, especially if it is not a mail-order type item.
In addition, if there are tons of widget companies, it will be difficult to get to the top of the heap in a search simply for the term "widgets". But if it is "widgets, California", then you will have a good chance of getting a high ranking if you put the keyword California prominently in the title. So, if you are in a very competitive category and your customers don't already know about you, then you might consider a title tag like this "Electric widgets from Acme Manufacturing of California" or even better "Electric Widgets in California produced by Acme Manufacturing."
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that h
Happy New Year! The forecasts are in agreement: Hiring is on the rise. 2005 will mark the revitalization of our economy. In fact, hiring plans may rival 1999 statistics, when the economy was at its strongest.The beginning of the year is a time for renewal and an opportunity to make positive changes. Will you keep doing what you did in 2004? Or are you ready to change the direction of your recruiting and staffing model?Journal and newspaper ads continue to deluge hiring managers with resumes by the pound. The “Big 3” internet job boards just aren’t getting it done. Everyone has a “Careers” page on their corporate web site, but I’m guessing that most of you aren
In addition, if there are tons of widget companies, it will be difficult to get to the top of the heap in a search simply for the term "widgets". But if it is "widgets, California", then you will have a good chance of getting a high ranking if you put the keyword California prominently in the title. So, if you are in a very competitive category and your customers don't already know about you, then you might consider a title tag like this "Electric widgets from Acme Manufacturing of California" or even better "Electric Widgets in California produced by Acme Manufacturing."
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that h
An email newsletter is one of the best ways to market your professional services using the Internet. It’s a great low-cost way to keep in touch with prospects and clients who want to create or expand a relationship with you.Here are six secrets to ensure the success of your email newsletter.1. Have a compelling subject line for your email message to encourage subscribers to open and read your newsletter.Ezine publishers often overlook this simple strategy. You’ve worked hard to write and produce your ezine. It would be a shame if people overlooked reading it because either you didn’t identify yourself clearly in the *from* line, or you didn’t use
Some guidelines for the title tag suggest that this tag be limited to 70-80 characters including spaces. I confess to have used more on several occasions.
The next tag that has to be done is the Description tag. Many search engines use the description tag as a way to tell the searchers what the page is about. On MSN, for example, the description of the site shown underneath the title is the description that has been placed in the description tag.
The description tag is thus important in two respects: the search engine robot searches it for keywords to "get an idea" of what the page is about, and this tag will be seen by the surfers as they scroll down through the search results. If it is an interesting and well-written description then they may click through to visit the site. So this tag should be well written but also contain the important keywords that you wish to highlight.
Going back to our example of Acme Manufacturing. We could make a description tag that reads as follows: "Acme Manufacturing is the largest producer of electric widgets in California, providing round the clock service and warrantees on all products." This description contains the keywords again and also says something about the company.
Some guidelines for description length recommend a maximum length of 250 characters. Once again there is no precision about this, but it is good to be cautious until you are already entered into a search engine's index.
The last of the important meta tags relevant to search engine optimization is the keywords tag. In this tag you have a chance to list your important keywords, but this time they do not have to be in a coherent phrase as in the Title and Description. Put your important keywords near the beginning. Make sure that all the keywords used in the title and the description tags are again listed. On top of that, add prominent keywords, especially those that appear in the actual text of the page you are optimizing. For the Acme Manufacturing company we could have these keywords: "widgets, widget, electric widgets, California, widgets in California, Acme Manufacturing, service, warrantee, warrantees"
Many pundits advise against excessive repetition of any single keyword even if they appear in different phrases separated by commas. Once again the guidelines vary and are not precise but it would be better to be conservative at first. How big should the keywords section be? 800-1000 is the estimate provided by some search engines and commentators alike. (Lately some of the main search en
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