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Casual Articles - The Two Keys To Web Success
So you heard about Taguchi testing, eh? You heard some big claims, too? Crazy people saying they increase marketing response by hundreds... thousands of percent... sounding full of hype but maybe a little intriguing?Is it all lies or is it the truth?I'll break it down for you here so you can understand what Taguchi testing is -- and what all the fuss is about.First, the history -- Dr. Gen'ichi Taguchi was an engineer in Japan. He was looking for a way to manufacture products at a consistent high quality -- and to lock in successful methods so they would consistently work, over and
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the se
Compassion is one of five principles of the Skilled Facilitator approach. (It's also one of the four core values of the approach.) I have already written about the other four principles: curiosity, commitment, accountability, and transparency.Compassion means temporarily suspending judgment so that you can appreciate others' perspectives or situations when they are different from your own. To be compassionate you need to be genuinely concerned about the other person or people's needs. You need to think about and feel it from their perspective.Here's a simple example. When I'm teaching facil
Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then Martha called from a web design firm in Austin, and Steve called from a computer networking software firm. All three had almost exactly the same exact question; How could they turn their web sites into profit centers?
There are two key elements to creating a web site that sells. You need visitors, you need to convert visitors to leads and then you need to convert leads to sales. You probably knew this already, but do you know how to put these two elements together to generate a flood of new business?
1. Create A Web Site that Sells
Before you can expect to generate a single lead or sale, your web site may need a tune-up. Your site needs to get your prospect’s attention, keep their attention long enough for you to get your message across, and motivate them to contact you or buy from you.
When a site visitor sees your homepage, or any page on your site for that matter, you’ve got at most 3 seconds to get their attention and interest them in reading more.
Your site needs to instantly give visitors a reason to not click to another web site, say, one of your competitor’s. Does your website have that kind of stopping power?
Once your web pages have gotten your prospect’s attention, you need to engage them and get them thinking about how you can help them and why they need your products and services. Think of this as the beginning of a conversation that they’ll want to continue by contacting you or purchasing from you. Look at and read your site from your prospect’s perspective; is it engaging?
The next step is to prompt prospects to contact you. The visual elements and marketing copy on your site should prompt prospects to take the next step. Does your site do this?
Once your site is generating hundreds of leads a week, you’re headed in the right direction. Now, how will you convert your qualified leads into sales?
The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.
2. Pull in Thousands of Prospects
If you’ve got a site that grabs your prospects’ attention, engages them and then prompts them to contact you, you’re ready to build traffic to your site. There are two primary ways to get prospects to your web site.
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the sea
I'm writing this article with several National Internet Service Provider pages in front of me. To name a few they are: Juno--$9.95, Justdialup--$8.95, Netzero--$9.95, PeoplePC--10.95, Netscape--$9.95 and more. What I'm looking for is the service in service provider.The term on-line support is used a lot in the Internet trade. What exactly that means is simple, write an e-mail to get help. Chat on-line live with someone in India is also available.What about real support. You know the old fashion way, talk to someone. Just pick up the phone and call. Wow what a concept. It's almost a
1. Create A Web Site that Sells
Before you can expect to generate a single lead or sale, your web site may need a tune-up. Your site needs to get your prospect’s attention, keep their attention long enough for you to get your message across, and motivate them to contact you or buy from you.
When a site visitor sees your homepage, or any page on your site for that matter, you’ve got at most 3 seconds to get their attention and interest them in reading more.
Your site needs to instantly give visitors a reason to not click to another web site, say, one of your competitor’s. Does your website have that kind of stopping power?
Once your web pages have gotten your prospect’s attention, you need to engage them and get them thinking about how you can help them and why they need your products and services. Think of this as the beginning of a conversation that they’ll want to continue by contacting you or purchasing from you. Look at and read your site from your prospect’s perspective; is it engaging?
The next step is to prompt prospects to contact you. The visual elements and marketing copy on your site should prompt prospects to take the next step. Does your site do this?
Once your site is generating hundreds of leads a week, you’re headed in the right direction. Now, how will you convert your qualified leads into sales?
The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.
2. Pull in Thousands of Prospects
If you’ve got a site that grabs your prospects’ attention, engages them and then prompts them to contact you, you’re ready to build traffic to your site. There are two primary ways to get prospects to your web site.
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the se
For the vast majority of us, power tools have been around as long as we can remember in one form or another. When we look back to see such items of our childhood, it’s funny how they seem so primitive, yet at the time they were the most up-to-date invention making the lives of our families so much easier than those of past generations.Centuries before the wheel was invented, the Egyptians built the pyramids with nothing more than copper tools to quarry and cut the colossal blocks. It’s believed that this was one of the first uses of a copper drill, sharpened by the many metalworkers of the day,
Your site needs to instantly give visitors a reason to not click to another web site, say, one of your competitor’s. Does your website have that kind of stopping power?
Once your web pages have gotten your prospect’s attention, you need to engage them and get them thinking about how you can help them and why they need your products and services. Think of this as the beginning of a conversation that they’ll want to continue by contacting you or purchasing from you. Look at and read your site from your prospect’s perspective; is it engaging?
The next step is to prompt prospects to contact you. The visual elements and marketing copy on your site should prompt prospects to take the next step. Does your site do this?
Once your site is generating hundreds of leads a week, you’re headed in the right direction. Now, how will you convert your qualified leads into sales?
The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.
2. Pull in Thousands of Prospects
If you’ve got a site that grabs your prospects’ attention, engages them and then prompts them to contact you, you’re ready to build traffic to your site. There are two primary ways to get prospects to your web site.
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the se
Many years of business experience has taught me how to detect the scammers from the real McCoy. Long before the internet became such a compulsive part of our lives there were loads of scams available for the unsuspecting. Back in those days the classifieds in the newspapers were booming.Today it is different. The internet has made the opportunity for scammers and get rich quick schemes to be all that more accessible. My scam radar is more finely tuned than ever before.The last few years there has been some great opportunities come to the forefront of business mainly thanks to the internet.
Once your site is generating hundreds of leads a week, you’re headed in the right direction. Now, how will you convert your qualified leads into sales?
The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.
2. Pull in Thousands of Prospects
If you’ve got a site that grabs your prospects’ attention, engages them and then prompts them to contact you, you’re ready to build traffic to your site. There are two primary ways to get prospects to your web site.
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the se
Asset protection comes in many different forms. At its most complex asset protection will include such things as multiple legal entities and trusts. Whilst at the other end of the spectrum, asset protection also include such mundane items as insurance. One area that is not considered very often, however, are human resource assets when it comes to asset protection. And it is this area, that I will be considering in this article.Okay, so what is asset protection as it relates to human resource assets? It is a fact that the number one asset of most businesses is its staff. And depending on how
Improve Your Search Engine Positioning Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.
It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the search engines. The most important are your use of keywords and metatags, and the number of links to your site.
You can improve your sites’ ranking in the search engines using a few key strategies that include where and how often you use your keywords and links including our keywords. This involves carefully coding each of your web pages, a painstaking process. The alternative is to pay someone else to do this for you.
While there are thousands of firms that can supposedly put your site at the top of the search engines overnight for a few dollars, don’t be duped. This process is long and tedious and the reputable firms take 2-6 months to provide results and charge between 10-15 thousand dollars a year to maintain your sites positioning.
Advertise with the Search Engines For many small businesses, pushing your site’s organic position to the top of the search engines can take too long or be too costly. You may want to get more visitors to your site to supplement the traffic you’re getting or hope to get. One way to do this is to pay to have your ads appear in the search engines.
Overture and Google’s pay-per-click AdWords program are the most effective types of online advertising. I find Google’s much easier to use and provides better results, but you should test both.
You can also pull visitors to your site by distributing your articles online, using a blog, and advertising in email newsletters.
Create a web site that uses design and copywriting to engage your prospects, and a distinct strategy to convert them from visitors to customers. Then implement a system to drive traffic to your site and you’ll have both lots of leads and sales.
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