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  • Casual Articles - Six Steps to Get Your Website Working For You

    Advertising Online Websites Using Traditional Print Ads
    Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this. But if you have a website that’s well written (contains great sales copy, that is) then maybe you should.Before we discuss the specifics of advertising online websites using pr
    py of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.

  • Find a friend or relative who isn't very web savvy and ha
    Key Message Sales Copy Platforms-The Secret To Increasing The Power of Your B2B Marketing Materials
    It’s a simple fact. When your customers are presented with inconsistent or muddled marketing messages, they instinctively say ‘no,’ and move on. However, creating consistent selling statements throughout your B2B marketing materials can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the
    So you've got a slick looking website. Is it working? Is it bringing in business?

    If you answered "no" or "don't know" to these questions then this article is for you. You've probably spent considerable money and/or time developing your site so you owe it to your business to make it work for you.

    Here are six steps to help you get a handle on how your site is performing:

    1. To find out if your site is generating leads:
      • ask everyone who calls for a quote where they heard about you
      • where possible use a unique "web only" number so you can trace where leads come from
      • keep a tally of email enquiries that come from the web
      • have a web only email so you can track them

      If you don't know what percentage of leads come from the web then you don't know how well it is performing.
    2. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
    3. Find a friend or relative who isn't very web savvy and ha
      Aligning Teams with Organizational Goals
      Teams don’t have to be aligned with the goals of the organization. Teams can work on what they believe to be the right things. They can work diligently on creating the results they think matter. They can be completely committed to success from their perspective.A non-aligned team could enjoy each other and their work.
      re are six steps to help you get a handle on how your site is performing:
      1. To find out if your site is generating leads:
        • ask everyone who calls for a quote where they heard about you
        • where possible use a unique "web only" number so you can trace where leads come from
        • keep a tally of email enquiries that come from the web
        • have a web only email so you can track them

        If you don't know what percentage of leads come from the web then you don't know how well it is performing.
      2. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
      3. Find a friend or relative who isn't very web savvy and ha
        The Story of the Really Silly Farmer (Entrepreneur, Musician, Etc)
        This is the story of a silly farmer. Actually, this person is not a "real" farmer yet, but wants to be one. You may have met someone like this farmer, or you may even be this future farmer. To protect the innocent, we will call our farmer-to-be, "Pat".Pat is a regular person, just like you, or I. One day, like many, Pa
        ly of email enquiries that come from the web
      4. have a web only email so you can track them

      5. If you don't know what percentage of leads come from the web then you don't know how well it is performing.

      6. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
      7. Find a friend or relative who isn't very web savvy and ha
        How To Get A Job Writing Speeches
        Jobs in speech writing are amongst the most difficult to find, but are much sought after. In many cases, the subjects that will deliver them will want to find expert advice on what to say, how to say it, and how to make themselves look good through it. You will not start out with a job in speech writing for the President, thoug
        and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
      8. Find a friend or relative who isn't very web savvy and ha
        How to Make Others Feel Important
        Many people consider ingratiation sucking up or brown-nosing, but the method works and ingratiation makes people more persuadable.Ingratiation is gaining favor by deliberate effort. Ingratiation techniques can include compliments, flattery, and agreeableness. Ingratiation can also involve a special recognition of someone s
        py of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
      9. Find a friend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.
      10. Make changes in line with what you have learned from steps 2 and 3.
      11. Check out your successful opposition and see what they do well and emulate it. Do they have special web offers? Do they offer free delivery or 24 hours turn around? If it works for them it should work for you too.
      12. Read articles that explain what content works best on the web and apply their recommendations to your website. Check out the sites that purport to be able to tell you how to triple your returns etc. You don't need to buy their reports just look at the language they use and how you react to it and learn.

      Websites are dynamic. You're never finished with them. They evolve over time and you need to continuously monitor whether or not they are working for you. Good luck!

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