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Casual Articles - The Birth of a Professional Web Site: Part Two Your Strategic Web Design Plan
On this second anniversary of the Indonesian Tsunami, the principles of resilience have a poignant significance. While those rebuilding lives and countries commemorated the event with religious services, memorials, events of state and moments of silence, I spent this day with a small group of medical students. These students came to Central Florida to donate their time and holiday vacation to help severely disabled children and their families.Medical school is a grueling experience. These students receive little or no time off during the four years while spending 50 to 60 hours per week in class and clinic. Without any conscious realizat
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't
You can use a blog as blog advertising. Blog advertising is a cross between blog and an ad. You are probably familiar with the concept of an Ad Blaster, which blasts out an ad to thousands of search engines and FFA sites. Blog Blaster works much the same way, virally transmitting and linking your blog to thousands of other sites who will also want to link back to you.It is no secret that blogging has become a powerful form of self-expression as well as promotion. Usually defined as a frequently published, chronological publication of personal thoughts, web links and information, the blog is the Internet expert or guru's best friend. I
Although designing a professional web site is an important part of your strategic plan, it is only the first step. Before you begin the actual design process, you must first determine your overall strategy and design your web site accordingly.
Internet marketers have basically two choices:
-> Design a mini web site that focuses on just one product or service, with no other content of any kind.
-> Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market.
Although both types of sites can be effective, your success ultimately depends on your site design and marketing strategies. Both will play a very important role.
Content Web Sites
Content oriented sites are sites that provide visitors with content, such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.
Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't
The idea behind partnerships is to form a bond that will not only increase traffic to your site, but also give you increased credibility and increased sales. There are always a few things to keep in mind to go along with your goals when partnering up (yes, you should be selective). If you want to form an effective business relationship and increase your exposure, you may want to remember a few basic objectives.The idea is to build upon each other's specific strengths, and not to strengthen your current weaknesses. What I mean by this is that the focus of both partners teaming up should be to concentrate on what is done best and build upo
-> Design a mini web site that focuses on just one product or service, with no other content of any kind.
-> Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market.
Although both types of sites can be effective, your success ultimately depends on your site design and marketing strategies. Both will play a very important role.
Content Web Sites
Content oriented sites are sites that provide visitors with content, such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information.
Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't
Ever since O’Reilly has termed the 2nd generation web as web 2.0, it has got phenomenal publicity for fair reasons. The bourgeoning bookmarking sites and social media networks have been an impetus behind the popularity of web 2.0.Convergence is a key factor enabling many enterprises to incorporate social tool to find large segment of niche customers, which verifies the ‘Long Tail’ theory of Chris Anderson, the chief editor of ‘The Wired’.Until web 1.0, search engines played a vital role in helping enterprises find customers, who were looking for their products, but not the mass market. The much potentiality of Internet remained un
Content sites usually profit by educating their visitors. For example, a content site focusing on dog grooming might provide a basic tutorial to assist their visitors in learning how to groom a dog. They provide this tutorial completely free; however, the main purpose for this tutorial is to educate their visitors and promote their products.
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't
Whether or not a military force (or paramilitary force) is properly equipped to handle crisis situations in an ethical manner is a question that is truly worthy of consideration. Before asking oneself this question, however, it is imperative that leaders are certain that their organizations are grounded upon a solid, impermeable ethical foundation. Ethical conduct simply cannot be expected within an organization that is under pressure if it is not expected when the organization is simply involved in daily, commonplace operations.Police services and the military have enormous powers conferred upon them by the state. Each has the abilit
When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet.
The key to using this technique effectively is to provide content that targets your potential customer.
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't
Yup throw away the old suit and get comfortable while earning in your pajamas, if you want. The main thing is, you don’t need to leave the comforts and pleasure of your own home to make money.All you need is a computer, an Internet connection and a good idea.There are a lot of ways to make money online; you can sell a product or services. If you think you are good ion writing, you can start a freelance article-writing site. Many websites pay for good articles to put up in their website and their newsletters.You can sell a product that you can manufacture in your home as well. If you know of a product that’s new and innovati
Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.
No matter which type of site you design, keep in mind, your web site is a direct reflection of you and your business. The appearance of your web site is the most important factor in determining your web site's value. If your site doesn't look professional or pleasing to the eyes at first glance, it's perceived value will be low. The perceived value of your web site will have a great impact on your success.
On the other hand, you may have a great web site, well designed and a quality product or service, but if it takes too long to load, the value will still be perceived as low. Why? Your potential customer will not wait -- ultimately costing you business.
If you're serious about your Internet business, designing a web site specifically designed to sell your products is an essential part of your success. Everything within your web site should have one specific purpose -- getting your visitors to take action.
Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. You can accomplish this in a number of ways, including:
1) Display a graphic image of your product on your main page with a short ad and a link leading to your sales page.
2) Create a "Products" section within the navigational menu of each page with a short description and link to each of your products.
3) Write articles that focus on the same topic as your product. At the end of the article, within your bylines, provide your visitors with information about your product.
4) Write tutorials that target your potential customer. At the end of the tutorial, provide information about your product.
5) Provide your visitors with a free autoresponder course. Your course should identify a problem, provide advice in regard to solving the problem and provide the solution with your products or services. Keep in mind, your course should not be written like a sales letter. It must p
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