ou can include portrait planning tips, location ideas that work best for specific portrait ideas or at certain areas in your area. Include as much information as you can possibly come up with to pre-emptivelly answer the questions your prospect has in their heads. This is a great opportunity to help your prospect in a consultive way. You will be perceived as professional and someone whom they will want to do business with.

4-Promote your site. By this I mean managing traffic that arrives to your site through search engines and other online methods or any traffic that is generated by other media sources outside of the web, such as yo

Professional photographers are aware that if they are going to be in business, they are going to need a website. This is particularly true for photographers who focus on wedding photography and portraiture – potential clients want to see what you can do before they give you a call. Even if they do happen to call before viewing your work, they may ask for the address of your website. If you don’t have one, rightfully or unrightfully, you may be considered an amateur – and perception is just as valid as reality.

Many companies, like Yahoo! and GoDaddy.com and many others will provide software for you to create your own pages if your sign up for their hosting services. Some photographers may find it easier to let a professional web designer put their site together for them. Or better yet, learn the basics of web design and create your own. That way you get to add samples or monthly specials whenever you want. Either way, there are five key elements that every site should have. Most web designers focus only on the design element of web creation and fail to see the sales power and marketing muscle that can be yours when used effectively. Here are five key ideas:

1-You must establish credibility – freely present your credentials and a nice portfolio. Avoid unprofessional graphics at all costs, misspellings, and grammatical errors. The most important message you can telegraph to your prospect is your work. In it holds your biggest benefit that you bring to your prospect. They must be able to see your best work, and as many samples as possible.

2-User-friendliness – make it easy for your site visitors to navigate – they shouldn’t have to go backward to go forward. Or wait for slow loading flash files or work their way through cluttered layouts. And, please avoid the number one mistake that 90% of the photographers do over and over. What is it? Black background with light or white text. I know, I know, you want to look cccooooolll and artsy. But the fact is, and many studies have proven this to be true, that black text on white is the most easily read. Think about it. We read newspapers, magazines, books etc etc etc....alll black text with white backgrounds. Why do you want to go against the current? Ego. That's why. Don't let your ego steer you. Let common sense be your guide.

3-Include a Frequently Asked Questions (FAQ) section. You’ll be the one to write and answer the questions, anticipating your customer’s needs for information. This is your chance to add facts that don’t fit neatly onto your other pages. Of course you can include portrait planning tips, location ideas that work best for specific portrait ideas or at certain areas in your area. Include as much information as you can possibly come up with to pre-emptivelly answer the questions your prospect has in their heads. This is a great opportunity to help your prospect in a consultive way. You will be perceived as professional and someone whom they will want to do business with.

4-Promote your site. By this I mean managing traffic that arrives to your site through search engines and other online methods or any traffic that is generated by other media sources outside of the web, such as you

sign up for their hosting services. Some photographers may find it easier to let a professional web designer put their site together for them. Or better yet, learn the basics of web design and create your own. That way you get to add samples or monthly specials whenever you want. Either way, there are five key elements that every site should have. Most web designers focus only on the design element of web creation and fail to see the sales power and marketing muscle that can be yours when used effectively. Here are five key ideas:

1-You must establish credibility – freely present your credentials and a nice portfolio. Avoid unprofessional graphics at all costs, misspellings, and grammatical errors. The most important message you can telegraph to your prospect is your work. In it holds your biggest benefit that you bring to your prospect. They must be able to see your best work, and as many samples as possible.

2-User-friendliness – make it easy for your site visitors to navigate – they shouldn’t have to go backward to go forward. Or wait for slow loading flash files or work their way through cluttered layouts. And, please avoid the number one mistake that 90% of the photographers do over and over. What is it? Black background with light or white text. I know, I know, you want to look cccooooolll and artsy. But the fact is, and many studies have proven this to be true, that black text on white is the most easily read. Think about it. We read newspapers, magazines, books etc etc etc....alll black text with white backgrounds. Why do you want to go against the current? Ego. That's why. Don't let your ego steer you. Let common sense be your guide.

3-Include a Frequently Asked Questions (FAQ) section. You’ll be the one to write and answer the questions, anticipating your customer’s needs for information. This is your chance to add facts that don’t fit neatly onto your other pages. Of course you can include portrait planning tips, location ideas that work best for specific portrait ideas or at certain areas in your area. Include as much information as you can possibly come up with to pre-emptivelly answer the questions your prospect has in their heads. This is a great opportunity to help your prospect in a consultive way. You will be perceived as professional and someone whom they will want to do business with.

4-Promote your site. By this I mean managing traffic that arrives to your site through search engines and other online methods or any traffic that is generated by other media sources outside of the web, such as yo

essional graphics at all costs, misspellings, and grammatical errors. The most important message you can telegraph to your prospect is your work. In it holds your biggest benefit that you bring to your prospect. They must be able to see your best work, and as many samples as possible.

2-User-friendliness – make it easy for your site visitors to navigate – they shouldn’t have to go backward to go forward. Or wait for slow loading flash files or work their way through cluttered layouts. And, please avoid the number one mistake that 90% of the photographers do over and over. What is it? Black background with light or white text. I know, I know, you want to look cccooooolll and artsy. But the fact is, and many studies have proven this to be true, that black text on white is the most easily read. Think about it. We read newspapers, magazines, books etc etc etc....alll black text with white backgrounds. Why do you want to go against the current? Ego. That's why. Don't let your ego steer you. Let common sense be your guide.

3-Include a Frequently Asked Questions (FAQ) section. You’ll be the one to write and answer the questions, anticipating your customer’s needs for information. This is your chance to add facts that don’t fit neatly onto your other pages. Of course you can include portrait planning tips, location ideas that work best for specific portrait ideas or at certain areas in your area. Include as much information as you can possibly come up with to pre-emptivelly answer the questions your prospect has in their heads. This is a great opportunity to help your prospect in a consultive way. You will be perceived as professional and someone whom they will want to do business with.

4-Promote your site. By this I mean managing traffic that arrives to your site through search engines and other online methods or any traffic that is generated by other media sources outside of the web, such as yo

I know, you want to look cccooooolll and artsy. But the fact is, and many studies have proven this to be true, that black text on white is the most easily read. Think about it. We read newspapers, magazines, books etc etc etc....alll black text with white backgrounds. Why do you want to go against the current? Ego. That's why. Don't let your ego steer you. Let common sense be your guide.

3-Include a Frequently Asked Questions (FAQ) section. You’ll be the one to write and answer the questions, anticipating your customer’s needs for information. This is your chance to add facts that don’t fit neatly onto your other pages. Of course you can include portrait planning tips, location ideas that work best for specific portrait ideas or at certain areas in your area. Include as much information as you can possibly come up with to pre-emptivelly answer the questions your prospect has in their heads. This is a great opportunity to help your prospect in a consultive way. You will be perceived as professional and someone whom they will want to do business with.

4-Promote your site. By this I mean managing traffic that arrives to your site through search engines and other online methods or any traffic that is generated by other media sources outside of the web, such as yo

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