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Casual Articles - Logo Design Buyer's Guide
I'm sure I'm not the only person on the planet that remembers getting the occasional chain letter in school.. you know, the kind that was actually written with a pen or pencil on paper that told you either something wonderful would happen or something terrible would happen or both if you did or didn't send out 20 copies within 7 days. Ugh. I still remember my fingers cramping as I tediously re-wrote the letter 20 times and the looks on my friends faces when they realized the note i just passed them was leading them to the same path of wasted paper.Things have changed a lot since then;Not just the venue has changed though, now we not only get poems with promises of good luck or threats of doom for not following instructions, we get petitions, promises of rewards from big companies, plea's to call your local government person because of some pending law that will be devastating to someone or something, and suggestions to boycott popular companies because of some alleged injustice they have performed. (Just imagine the phone calls these companies get!)
There are 6 qualities common to those who thrive on change. Here’s how to develop these qualities in the people who report to you.Quality #1: Confidence The personality trait most responsible for the ability to deal well with change is self- confidence. Strategy: Play to people’s strengths Stop focusing on building up weaknesses. Instead, identify and build on those competencies and accomplishments that make someone special.Quality #2: Challenge In fast-moving, high-stress business environments, a positive, upbeat, "can-do" attitude is vital for success. Strategy: Nurture people’s optimism While it is important to acknowledge the stress, uncertainty, and disruption that change brings, it is also crucial to emphasize the opportunities for growth, challenge, and reward.Quality #3: Coping Change-adept employees are able to cope with and adapt to a complex, fast-paced reality. Strategy: Lighten up! Rather than bracing for the inevitable pressure, remember to bring a sense of humor and spirit of fun to the workplace to cushio
So what are the ingredients of a first-class logo? Most people would reply "I just recognized it when I saw it!” Well this isn't so far from the truth. A good logo catches the eye; it makes the observer curious and engaged, doesn’t matter if only for a short moment. And that is the moment in which an image and the subsistence of your company gets embedded into the minds of your customer rather than filtered out with a million other daily options. Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your logo give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image. People tend to remember a catchy logo at a much higher rate than nearly any other advertising element. When designing your logo, there are several things to keep in mind to achieve you goals: be
When you have multiple pieces that are all on the same paper and same ink colors you can sometimes gang or put multiple pieces up on the same press sheet. This saves on makeready, setups, plates and washups and can save $$$ if you are comfortable with some of the limitations that you might have.As an example let's say we are printing 8-8.5x11 brochures printed process on both sides. Our quantity that we want of each brochure is 5000. If a printer has a 40"(full size) press he can put all 8 of these brochures up on the same run. There is some potential real savings in doing this but there are some drawbacks. First of all, if you have all the brochures up on the same sheet and they are different families of colors let's say a blue color, a green color, a purple color, a red color and a yellow and orange color. Because these brochures are being printed in CMYK process screen mix you probably will have some compromise on matching any one of those colors of brochures on press.If you have critical colors that you need to match too ganging pieces is not a very
So what are the ingredients of a first-class logo? Most people would reply "I just recognized it when I saw it!” Well this isn't so far from the truth. A good logo catches the eye; it makes the observer curious and engaged, doesn’t matter if only for a short moment. And that is the moment in which an image and the subsistence of your company gets embedded into the minds of your customer rather than filtered out with a million other daily options. Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Over time, logos prove to be the simplest and most direct way of promoting one's business presence. Make your logo give you your brand name recognition. It is your visual appeal to any document or web page because of its unique graphic image. People tend to remember a catchy logo at a much higher rate than nearly any other advertising element. When designing your logo, there are several things to keep in mind to achieve you goals: be
Top executives and managers in other industries know it is not only acceptable, but necessary to benchmark with other industries to obtain process improvements. For example, a major hotel chain desires to improve guest services. This chain not only has other hotel chains to examine for comparisons, but also can and should look at theme parks or retail corporations. Instead of comparing hotels to hotels, the hotel’s guest service policies are compared with the guest service policies of theme parks, restaurants, and others. Valuable lessons are gleaned from this benchmarking process. While the industries may function very differently, their fundamental guest service processes are common and provide learning opportunities for all parties. Similarly, retailers have made major improvements in inventory acquisition, warehousing, distribution and tracking. Hospitals haven’t typically studied these processes, citing the “uniqueness” of the healthcare and hospital operations as the reason. As a result, many hospitals continue to practice outdated and non-integrated supply
IMPROVING COMMUNICATION DURING THE PERFORMANCE APPRAISAL: If the employee has trouble getting started on the self-appraisal you might say: “Why don’t you start by talking about the XYZ project?” (Pick a topic that the employee will feel comfortable with, a success rather than a failure.) “It seems to me that the PDQ project was harder than we expected. What’s your perspective on that?” “I know this sort of thing is hard to do. Start wherever you like. I’m eager to hear what these past six months have been like from your point of view.”If the employee dwells on one aspect of the self-appraisal you might say: “I can see that these reports presented you with some real challenges. (Summarize what the employee has been saying.) Let’s go on now to...” “Let’s write down this problem so we can talk about its solution later. But now, let’s go on to ...” “I’m glad you enjoyed working on ABC, Sue. How did DEF go?”PERFORMANCE APPRAISAL SCENARIOS: If employee “passes the buck”: “You feel that Richard was really responsible for this problem, Bob, but was there an
Credit card companies are changing. There are so many of them out there that they need to do things that set them apart from the tons of other credit card services available. In addition to being a major credit card company, Discover card services also offers a great scholarship program to high school juniors. Their support of education is one more thing to like about the Discover card.This scholarship focuses on more than just academic success. Any high school junior that has at least a 2.75 grade point average can compete for this scholarship. Discover card is rewarding students for being more well rounded instead of just having excellent grades. There are lots of well-deserving high school students that do many other things besides attend school. Discover card services awards nine $2,500 scholarships in each state, and nine national scholarships in the amount of $25,000. The students who win the nine state scholarships in each state are eligible go on to compete for the larger $25,000 scholarships. The scholarships can be used at any college, university or
Your business logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can also be difficult and expensive to put on T-shirts and mugs.
Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex custom design logo for your firm can come back to haunt you. This doesn't mean that your custom design logo has to be simple (and boring) for it to work.
An elegant logo design can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.
Design of a company or product logo should not be tagged on to an advertising campaign at the end of the planning process. It deserves to be examined and integrated into the body of the campaign; it should not be the tail of the dog. A go
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