Tags |
|
|
Links |
|
|
Casual Articles - eCommerce Website Design
What’s the Google dance? Well, it’s really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that it’s come to be feared by many in the SEO industry and anticipated by others. The update isn’t just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to ‘dance’ between the old index and new index – that’s the Google dance.So why does it happen? Well, Google pulls its results from over ten thousand servers, and they can’t all be updated at once – Google would have to go down for the update.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at l
Use these simple and effective tips to boost your prospecting performance.1. Always use a conversational tone...don't come from a script. People hate to hear scripted sales pitches. Ditch the script and come from your heart. Even if you find yourself saying the same things over and over to different people, say it as if you are talking with them, not at them. Once you get a groove going, this gets easier. Your confidence and ability to assist others grows with each consecutive call.2. Don't chase anybody. Chasing just defeats you and angers them. You've got no chance to help someone if all they want to do is get you off the lin
Many of you are probably already asking why eCommerce website design is different from any other website design. They all need to be attractive, well organized and use the right colors that fits the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will reveal the conceptual differences that are typical in a successful eCommerce website.
An eCommerce website needs to follow certain selling principles:
- Give the user a pleasant experience during his online shopping.
- Make certain you provide sufficient information on who owns the website and why they should be trusted.
- The website must be easy to use. If it isn’t, the visitor will go to your competitor.
Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.
How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at le
If you run a website with traffic, you can make money by having links to merchants' online stores on your site. When someone goes through your links into the store of a merchant, and makes a purchase, you earn commission from the sale. Some merchants also pay for leads or clicks.Affiliate marketers every where are cashing in on the huge amounts of money to be made with affiliate marketing. Even if you do not have a website you can utilize becoming an affiliate of any given company. Of course if you have a website, you will be able to optimize your website for maximum search engine placement, in return you will see a huge increase in affiliate
An eCommerce website needs to follow certain selling principles:
- Give the user a pleasant experience during his online shopping.
- Make certain you provide sufficient information on who owns the website and why they should be trusted.
- The website must be easy to use. If it isn’t, the visitor will go to your competitor.
Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.
How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at l
The focus of Ethics and the Internet (E&I) are on us rather than on the technology itself. At great human and economic cost, resources drawn from governments, industry and the academic communities have been assembled into a collection of interconnected networks called the Internet. Begun as a vehicle for experimental network research in the mid-1970's, the Internet has become an important national infrastructure supporting an increasingly widespread, multi-disciplinary community of researchers ranging, from computer scientists and electrical engineers, to mathematicians, medical researchers, astronomers and space scientists.As is true of other
Those principles are not new. We all know those basics from our day to day experiences in the mall, shopping center and every other market place that is waiting for us to open up our wallets. The big challenge for a web designer is how to translate those conventional marketing techniques to the virtual world of the internet. I’m sure you’ve all noticed that in most supermarkets the bread stand is placed at the far end of the building, yet you can smell the fresh bread at the entrance (sometimes they even use a special air duct to carry the smells). That has been done deliberately. Marketers use our sense of smell to draw us through the store where we are exposed to all sorts of tempting goodies as we go to get our loaf of bread.
How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at l
In the last few years, software localization has been all the rage. More and more companies feel like they have to globalize in order to complete in the world marketplace. As such, one of the first things companies worry about is whether or not they need to do software localization.What is software localization?There are a few different definitions of what is meant by software localization, but the most common way to define it is to use the definition found in Wikipedia:Software localization is the process of translating software user interfaces from one language to another and adapting it to suit a foreign cul
How do you draw an imaginarily path in a web page? A path designed to lead the visitor to do what you want him to do…make an online purchase. Unlike the supermarket our website has no smell. In a website the distance from one point to the other is pretty much the same, so the exit is always right there. In a website you can try to order the “shelf” in the way you think will best expose the visitor to many of your products, but there is always a chance that he will find a short cut to another page that can also be the way off your site.
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at l
Coaching to help people improve their performance is one of those skills that is easy to talk about and a whole lot harder to do. A recent experience has driven home for me just how important having a good coach can be.My seven-year old daughter takes ice-skating lessons. To help make it fun, I join her on the ice after her lesson for an hour of free-skating. I wish I could say I cut a graceful figure on the ice. In fact about all I can do is skate within an arm’s length of the railing so I can steady myself if I start to lose control. Recently, I decided to teach myself how to skate backwards. I observed the skillful and highly experienced sk
As can be see, although putting your products on the web is much easier then renting space and opening a supermarket. However, selling your products on the web can be difficult.
A good eCommerce website design will lead the visitor to the right page in one click or two at the most. Sometime web designers will use techniques that would never be considered for non-eCommerce websites. Everyone has seen at least one sales letter website. On these web pages the only link is to the order form. Sales letters are not the most typical eCommerce website because they usually sell only one product. That allows the web designer the ability to exaggerate the one click principle and make it an advantage. All the facts about the product have been presented to the user is a smart way while every few lines he has the option to click on the order form. If he is not yet convinced he will have the option to continue to read more facts and testimonials about the products. Believe it or not, those sales letter websites are actually selling.
“What about online shops?” Online shops have to deal with more then one product. Of course, the greater number of products increases the complexity of the website. Sophisticated eCommerce websites use a variety of personalization technologies in an effort to determine the best selection of products to offer to the visitor. Personalization technologies are a major part of advanced eCommerce websites. However this topic is beyond the scope of this article. The cleverness of an eCommerce website’s personalization technology has a major influence on its design. The first to use such technology was Amazon.com who decided to push their client’s books to a visitor based on that visitor’s past orders combined with the statistics they had collected on all visitors used to predict what someone looking at a specific book might also be interested in reading. Today the goal is to try to predict what to offer the user on his first visit as well.
An eCommerce web design is also about the layout. One important aspect is where the user’s eyes look first when accessing a web page. Lots of research has been done on this topic. Most research showed that the middle left side area will attract the most attention followed by the center of the page. By using these techniques web designers try to draw the “walking path” for the visitor’s eye, much like what was done at the supermarket. An experienced eCommerce web designer will know how to create designs to meets those demands.
If you are about to open an eCommerce website or you are already own one, make sure you understand the web design principles for online selling. Consider cons
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/85434/casualarticles-eCommerce-Website-Design.html">eCommerce Website Design</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/85434/casualarticles-eCommerce-Website-Design.html]eCommerce Website Design[/url]
Related Articles:
Direct Mail Campaigns -- Expert Targeting Creates Awesome Results
The Web's Press Releases Paradox
When Selling on eBay, Focus on Profits not Sales Volume
Bookmark it:
|