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Casual Articles - Formulating a Website Design Strategy
Making money from a website is something that people EVERYWHERE are looking for. Yes - Easy money. Affiliate programs, PPC, CPM and the list goes on.The question is, is it possible? Can someone place a code on a website and keep making money out of it?Yup, it's as easy as 1,2,3. You get ?5.00 every month for displaying a 460 x 80 pix. Banner on your website (any webpage).Five pounds may not seem a lot of money at first, but multiplication is the key. If for one website that you have, you get ?5.00, then for 10 websites you obviously get ?50.00!That doesn't seem too bad considering you're sitting at home and watching TV or playing your video game.website layout and navigation can make or break your site.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers
In our experience, we have found that there are several reasons managers fail to get employees to see and acknowledge that they have a problem.They assume. Many managers bypass the step of getting agreement because they assume that an employee views the problem in the same way that they do. However, that is often not the case, especially when the performance problem is a pattern of behavior rather than a single event. People generally do things that they perceive to be in their own best interest. So, employees who realize that a particular work behavior isn’t in their best interest are more likely to change.In a typical management coaching situation – especially
My definition of Website design strategy is "the process by which to optimise your website to take advantage of the opportunities in the external environment, whilst addressing the threats that are likely to impact on it".
Formulating a website design strategy is very important to the success of your website. By laying out your strategy at the start, even before choosing a domain name, can save months, even years of redesign and wasted promotion efforts.
Even if your site is already established, there are a number of basics that need to be questioned to ensure you are heading in the right direction. The answers to these questions will form the basis for your web design strategy.
1) Firstly, what is the purpose of your site? Is it a marketing tool, a shopping cart to enable online sales, or both? What are your objectives?
2) Secondly, what are your strengths and weaknesses? if you were in your visitor's "shoes", would you buy from the site and what would make you return?
3) Thirdly, how is your income going to be generated? Will it be from advertising, from site membership fees, from affiliate programs, or from selling your own product? What are your capabilities and how will you use them to maintain a competitive advantage over your rivals?
The answers to the above will determine your content strategy and this in turn will have implications for all other aspects of your web site design.
1) THE PURPOSE OF YOUR SITE
Most websites serve one main purpose - they are either informational or they are e-commerce sites.
Informational sites usually make their income from membership fees, advertising, commissions, or selling at the back end.
E-commerce sites usually make their income by selling a product or service.
It is often difficult to combine both into the same website because an informational site needs to provide unbiased information about the topic of the website, while an e-commerce site needs to generate sales and use direct marketing tactics.
The main objective of informational sites therefore needs to be to maximize your site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the site gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people, defined by where they live, how much they earn, whether they are male or female, etc… However it is also VERY important that any subscriber list is entirely opt-in because they want information from you.
Your objectives must therefore be: 1) Clear focused and specific 2) Measurable 3) Feasible and suitable for the industry you are focusing on.
2)IN YOUR VISITOR'S SHOES
Always put yourself in your website visitor's "shoes". If you were the website visitor, what would keep you on the site. What makes your site sticky?
By doing this you can easily identify your strengths and weaknesses!
The more focused your site it, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web pages are going to affect the usability of your site. It is very important to get these right and to know which web technologies to use. Your website layout and navigation can make or break your site.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers
Many businesses rely on regular communications via meetings, both impromptu and scheduled. Some rather unproductive companies even have meetings to talk about meetings. In order to achieve desirable outcomes and remaining productive, here are six proven tips for success:Have an Agenda This goes without saying, but it is in the best interest of the meeting facilitator to craft an agenda to print and distribute to each of the participants as they settle in that covers the topics of discussion and general format for the meeting. This sets the stage nicely for a positive outcome.Eliminate Distractions There is nothing more annoying than som
1) Firstly, what is the purpose of your site? Is it a marketing tool, a shopping cart to enable online sales, or both? What are your objectives?
2) Secondly, what are your strengths and weaknesses? if you were in your visitor's "shoes", would you buy from the site and what would make you return?
3) Thirdly, how is your income going to be generated? Will it be from advertising, from site membership fees, from affiliate programs, or from selling your own product? What are your capabilities and how will you use them to maintain a competitive advantage over your rivals?
The answers to the above will determine your content strategy and this in turn will have implications for all other aspects of your web site design.
1) THE PURPOSE OF YOUR SITE
Most websites serve one main purpose - they are either informational or they are e-commerce sites.
Informational sites usually make their income from membership fees, advertising, commissions, or selling at the back end.
E-commerce sites usually make their income by selling a product or service.
It is often difficult to combine both into the same website because an informational site needs to provide unbiased information about the topic of the website, while an e-commerce site needs to generate sales and use direct marketing tactics.
The main objective of informational sites therefore needs to be to maximize your site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the site gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people, defined by where they live, how much they earn, whether they are male or female, etc… However it is also VERY important that any subscriber list is entirely opt-in because they want information from you.
Your objectives must therefore be: 1) Clear focused and specific 2) Measurable 3) Feasible and suitable for the industry you are focusing on.
2)IN YOUR VISITOR'S SHOES
Always put yourself in your website visitor's "shoes". If you were the website visitor, what would keep you on the site. What makes your site sticky?
By doing this you can easily identify your strengths and weaknesses!
The more focused your site it, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web pages are going to affect the usability of your site. It is very important to get these right and to know which web technologies to use. Your website layout and navigation can make or break your site.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers
When franchise companies are moving fast in the market place they must pay attention to the details. If a franchisor fails to give the required items as outlined in the franchise agreement to the franchisees on the prescribed timeline they risk legal issues and regulatory issues. In addition even if they do provide the items on time, there is a chance later that a franchisee may claim that something was not provided and they will use this to break the franchise agreement, sue or file a complaint with regulatory bodies at the state level or even the FTC, Federal Trade Commission. But if you keep proper records and have checklists and monitor dates and deliveries you can win a l
Informational sites usually make their income from membership fees, advertising, commissions, or selling at the back end.
E-commerce sites usually make their income by selling a product or service.
It is often difficult to combine both into the same website because an informational site needs to provide unbiased information about the topic of the website, while an e-commerce site needs to generate sales and use direct marketing tactics.
The main objective of informational sites therefore needs to be to maximize your site membership, or your subscriber list. Site usage could be regarded as the internet's equivalent of intangible assets.
The more information the site gathers about its subscribers, the more valuable the list is because it allows marketing to be targeted at specific groups of people, defined by where they live, how much they earn, whether they are male or female, etc… However it is also VERY important that any subscriber list is entirely opt-in because they want information from you.
Your objectives must therefore be: 1) Clear focused and specific 2) Measurable 3) Feasible and suitable for the industry you are focusing on.
2)IN YOUR VISITOR'S SHOES
Always put yourself in your website visitor's "shoes". If you were the website visitor, what would keep you on the site. What makes your site sticky?
By doing this you can easily identify your strengths and weaknesses!
The more focused your site it, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web pages are going to affect the usability of your site. It is very important to get these right and to know which web technologies to use. Your website layout and navigation can make or break your site.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers
To find successful search engine marketing and optimization you need to be honest with your efforts. Very honest.The search engines LOVE when people add fresh valuable content to the internet. In fact, as you're reading this, the biggest engines down to the smallest ones are ALL out there looking for the answers to the keywords that people are typing into their search boxes.It's never ending and that's precisely why successful search engine marketing and optimization needs to be honest...because the engines are getting better and better at reading content that is NOT. These computer programs are LEARNING how to sniff out machine drive copy. They are being
Your objectives must therefore be: 1) Clear focused and specific 2) Measurable 3) Feasible and suitable for the industry you are focusing on.
2)IN YOUR VISITOR'S SHOES
Always put yourself in your website visitor's "shoes". If you were the website visitor, what would keep you on the site. What makes your site sticky?
By doing this you can easily identify your strengths and weaknesses!
The more focused your site it, the more likely you are to satisfy your visitors requirements, and the more likely they are to return and use your site in future.
The layout and navigation of your web pages are going to affect the usability of your site. It is very important to get these right and to know which web technologies to use. Your website layout and navigation can make or break your site.
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers
It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these communities and areas need the sales tax revenue, which will be generated and the 100s of jobs, which go along with them. You see, a Wal-Mart may come up against resistance when trying to put up a new store and so they move to the area just out side the city limits.Once the store is open everyone shops there, but being outside the city limits the city gets no sales tax revenue percentages on all the purchases. People in the city will often work there and have jobs too. The city is impacted a bit by the loss of small businesses
Even more important is your Content strategy because you need to provide content that is likely to be targeted at your visitors. Are you providing the content your visitors are looking for?
3) HOW YOUR INCOME IS GENERATED
Informational sites usually generate their revenue from membership fees, advertising, commissions from affiliate programs and making sales to their members or subscribers using off-the-web marketing, for example through a newsletter or direct mail. Selling is the secondary objective.
The main objective of an e-commerce site is to promote an effective marketing message and to make the buying process as easy as possible. Creating a marketing base is the secondary objective. They usually have two types of customers, transactional and relational.
The purchase decisions of transactional customers are influenced by short-term reasons such as price, convenience, and/or availability.
Relational customers have built up a relationship with the business usually through previous contact. Their purchase decisions are based more on the customer relationship that has been built up, quality of support, and knowledge of the product or service or brand.
You need to identify where your market is and what your capabilities are. You need to identify what gives you a competitive advantage over your rivals.
Once you have done that you will be able to generate qualified traffic, turn the traffic into qualified leads, and turn the leads into customers.
Your website strategy is therefore critical to the success of your site. It must be focused, to ensure your site is visible and attracts qualified leads, and your web pages must be usable to ensure you can convert your traffic.
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