Emotion #1. Pure delight with a newly visited website offers surprise and joy because there are so many others that elicit negative feelings and emotions.

• A website can be fun and exciting. It is our assignment to figure out ways to make them so. Interesting, ever-changing and updated content, helpful resources, free offers and surveys, along with well written e-newsletters all combine to succeed with this reaction.
• The website has just what you are looking for -- either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience.
• The website portrays the perfect tone for its purpose. If i
  Harness Your Imagination and Shape Your Destiny
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  In this article, I discuss three of the positive emotions we, as website designers and/or owners should aspire to.

  Emotion #1. Pure delight with a newly visited website offers surprise and joy because there are so many others that elicit negative feelings and emotions.

  • A website can be fun and exciting. It is our assignment to figure out ways to make them so. Interesting, ever-changing and updated content, helpful resources, free offers and surveys, along with well written e-newsletters all combine to succeed with this reaction.
  • The website has just what you are looking for -- either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience.
  • The website portrays the perfect tone for its purpose. If
    Learn A Lesson from Oprah
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    use there are so many others that elicit negative feelings and emotions.
    • A website can be fun and exciting. It is our assignment to figure out ways to make them so. Interesting, ever-changing and updated content, helpful resources, free offers and surveys, along with well written e-newsletters all combine to succeed with this reaction.
    • The website has just what you are looking for -- either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience.
    • The website portrays the perfect tone for its purpose. If
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      Most people do not succeed on the internet because they are selling products no one desperately wants.If you want to be truly successful sell only things that people really really really want to buy!Sounds simple? It is.You only need to find out what people desperately want and then give it to them.<
      d updated content, helpful resources, free offers and surveys, along with well written e-newsletters all combine to succeed with this reaction.
    • The website has just what you are looking for -- either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience.
    • The website portrays the perfect tone for its purpose. If
      Search Engine Marketing 103-Off-Page Techniques
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      either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience.
    • The website portrays the perfect tone for its purpose. If it is a designer’s site, it has an artistic feeling. If it is a photographer’s site, the photos are breathtaking. If it is a technology site, it is crisp and technologically distinct. You get the picture.

    Emotion #2. Warmth will help with setting up rapport and trust with your visitor.

    • Many websites have good, clean, corporate looking designs -- and even straight forward navigation -- but, for me, are a turnoff because they lack personality and warmth. They are too, too corporate.
    • What provides warmth? Personally, I like to see photos -- and not obviously stock photos. If I am going to be doing business with the company owner, I want to know what he or she looks like.
    • Warm and friendly colors -- not jarring lime greens and bright pinks -- can also provide wa