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Casual Articles - The Importance of Meta-tags: Providing the Human Touch
With the invention of the internet, internet home business opportunities with network marketing is a booming business. To get into this type of business just ten years ago, you would have had to be introduced into it by a friend or relative. Now that you have the internet, you can bring your network marketing internet home business opportunities and your products to a lot more people than ever before. You can use instant video, audio, and complete explanations of your business on the web. However, to do all this, you will need to have a website.One of the biggest problems with the majo
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’
1. Their guarantee. Only work with designers that stand 100% behind their work.This is an easy way to identify if the designer is an expert and a reputableartist - ask how he/she stands behind the work and service.2. Their current portfolio - Does their portfolio have the quality of work thatyou want and expect?3. Past testimonials - What have past clients said about them?4. Their willingness to educate you and your staff - Will the designer takethe time to work with you and your staff, and provide top-notch support andservice?5.
If you’re a little rusty on your Internet jargon, here’s a primer. There are essentially three types of meta-tags that concern most marketers:
· Title – This is the text that appears in the title-bar of your web browser · Description – This is a quick summary of the information on the page · Keywords – These are words that are important in the article
Up until about 4 years ago, there was a tremendous focus on meta-tags as a method of improving search engine rankings. Webmasters could stuff all sorts of words into the meta-tags to improve their search engine rankings for the words they wanted to rank well for.
It wasn’t long before the search engines caught on to this little trick, and as a result the efficacy of “keyword-stuffed” meta-tags dwindled over time. Posts on Search Engine Optimization (SEO) boards heralded the demise of the meta-tag with posters claiming that Google all but ignored the meta-tags. It seemed that there was no use for meta-tags anymore – at least from the perspective of the online marketer.
Meta-tag Re-emergence
But then a funny thing happened. The search market started to fracture. Yahoo and MSN both spun up their own search engines and dropped Google’s results from their engines. Both Yahoo and MSN’s new engines seemed to use content from the Title and Description meta-tags to display in the SERPs (Search Engine Results Pages).
These observations appear to be the case even today. By running a query for the term, “Online Advertising” on MSN, I got some interesting results (screenshots available at http://www.profitchoice.com/articles/support/meta_msn.asp)
Now, if you look at the screenshots in the link above, you’ll notice that the clickable link on the search engine matches the page’s title tag verbatim, and the site’s description in MSN starts off with the first sentence of the description tag. Yahoo operates in a very similar fashion. Many of the results on the SERPs of both search engines will use the content from the meta-tags heavily (as long as the pages have meta-tags at all).
Google is less predictable with regard to the use of meta-tags. Google often uses the title tag to determine the clickable link on it’s results pages, but only occasionally uses the description tag content in the page summary that it displays.
Remember the Human Beings
Ok, now that I’ve put you to sleep with technical details and observations it’s time to wake up, because there is a very important marketing point that I’m working towards here.
The point that I’m driving at is that although the search engines probably have devalued the SEO value of the meta-tag to a great extent, that doesn’t mean that it isn’t important.
When people search for keywords in your industry it isn’t enough to be #1 on the list of results. You still need to convince those humans to click on your link. The way to do that is to design the most effective page description that can possibly appear in the SERPs.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so.
Write out a 30-word description of each page of your website that is broken up into two parts. The first 15 words need to get across what the page is about – this is all the MSN searchers will see. The second 15 words should support the first – this will be visible to Yahoo searchers.
Google searchers will sometimes see the first 7 - 15 words as well (although you can’t count on it). With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it’s probably best not to worry about optimizing for Google.
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’s
Nothing is more exciting than closing the BIG case. You know – the one you have been working on for three years. The client finally accepted your ideas and has planned properly. The accountant agreed it was a good idea too. You did the right thing! But it is also the one where you have calculated the commission so many times it is insane. In your mind, after the sale, you are thinking of what the money will go towards – taxes, equity line, mortgage, college fund, retirement fund etc. You even think of how much you can “hold back” so you can pad your checking account. Then there’s producti
Meta-tag Re-emergence
But then a funny thing happened. The search market started to fracture. Yahoo and MSN both spun up their own search engines and dropped Google’s results from their engines. Both Yahoo and MSN’s new engines seemed to use content from the Title and Description meta-tags to display in the SERPs (Search Engine Results Pages).
These observations appear to be the case even today. By running a query for the term, “Online Advertising” on MSN, I got some interesting results (screenshots available at http://www.profitchoice.com/articles/support/meta_msn.asp)
Now, if you look at the screenshots in the link above, you’ll notice that the clickable link on the search engine matches the page’s title tag verbatim, and the site’s description in MSN starts off with the first sentence of the description tag. Yahoo operates in a very similar fashion. Many of the results on the SERPs of both search engines will use the content from the meta-tags heavily (as long as the pages have meta-tags at all).
Google is less predictable with regard to the use of meta-tags. Google often uses the title tag to determine the clickable link on it’s results pages, but only occasionally uses the description tag content in the page summary that it displays.
Remember the Human Beings
Ok, now that I’ve put you to sleep with technical details and observations it’s time to wake up, because there is a very important marketing point that I’m working towards here.
The point that I’m driving at is that although the search engines probably have devalued the SEO value of the meta-tag to a great extent, that doesn’t mean that it isn’t important.
When people search for keywords in your industry it isn’t enough to be #1 on the list of results. You still need to convince those humans to click on your link. The way to do that is to design the most effective page description that can possibly appear in the SERPs.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so.
Write out a 30-word description of each page of your website that is broken up into two parts. The first 15 words need to get across what the page is about – this is all the MSN searchers will see. The second 15 words should support the first – this will be visible to Yahoo searchers.
Google searchers will sometimes see the first 7 - 15 words as well (although you can’t count on it). With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it’s probably best not to worry about optimizing for Google.
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’
The eBay experts I have read are all in agreement as to what it takes to build a successful business on eBay –which is that you must find a profitable market niche.For those of you who are not familiar with niche marketing, here's an easy way to think about it: Women age 18-34 are a market. However, it's a difficult market to crack because it's huge and its members are very diverse. And it would be very, very expensive to advertise to it.So, what a smart marketer would do is look for a market niche, or slice of this market, that's smaller and easier to define.For example
Google is less predictable with regard to the use of meta-tags. Google often uses the title tag to determine the clickable link on it’s results pages, but only occasionally uses the description tag content in the page summary that it displays.
Remember the Human Beings
Ok, now that I’ve put you to sleep with technical details and observations it’s time to wake up, because there is a very important marketing point that I’m working towards here.
The point that I’m driving at is that although the search engines probably have devalued the SEO value of the meta-tag to a great extent, that doesn’t mean that it isn’t important.
When people search for keywords in your industry it isn’t enough to be #1 on the list of results. You still need to convince those humans to click on your link. The way to do that is to design the most effective page description that can possibly appear in the SERPs.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so.
Write out a 30-word description of each page of your website that is broken up into two parts. The first 15 words need to get across what the page is about – this is all the MSN searchers will see. The second 15 words should support the first – this will be visible to Yahoo searchers.
Google searchers will sometimes see the first 7 - 15 words as well (although you can’t count on it). With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it’s probably best not to worry about optimizing for Google.
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’
If you are looking to earn money working from home, Mini Web Sites are a great way to run your own business. Usually these are simple one or two page sites that are designed for selling a single product.A mini web site is basically a sales letter that is designed to convert viewers into buyers, it is there to provide some information about the product, but most importantly to explain how you can benifit from this product. This type of site can attract more viewers, which means more sales and more money for you.After your presentation interested buyers can be directed to your pay
When people search for keywords in your industry it isn’t enough to be #1 on the list of results. You still need to convince those humans to click on your link. The way to do that is to design the most effective page description that can possibly appear in the SERPs.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so.
Write out a 30-word description of each page of your website that is broken up into two parts. The first 15 words need to get across what the page is about – this is all the MSN searchers will see. The second 15 words should support the first – this will be visible to Yahoo searchers.
Google searchers will sometimes see the first 7 - 15 words as well (although you can’t count on it). With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it’s probably best not to worry about optimizing for Google.
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’
Hiring an applicant can prove to be very expensive if a proper pre-employment screening is not done before hand. The employee might have falsified their education background, previous employment details, or criminal history. The best way to check for these things is through a pre-employment screening.A candidate’s resume might not provide all the answers required by an employer. Also, even when the resume looks impressive, there might be some hidden falsifications that might crop up during the screening.No candidate would volunteer information regarding drug problems or having
Don’t Drop the Meta-Tags
Several years ago the search engines devalued the use of meta-tags in determining rankings. But because they use the meta-tags as page descriptions in their SERP pages, you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors’.
If you don’t put meta-tags on your website’s pages, then Yahoo and MSN (with a combined market share of around 45%) will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and slap them in there. The result is not nearly as inviting as it could have been otherwise. That’s why it is always beneficial to learn to write effective meta-tags.
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