d by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical locatioOver 40% of Internet users believe that only half the information on the web is accurate. Government websites are trusted by over 70% of people while fewer than 10% find pages posted by individuals to be credible. These are results from a survey carried out by the Center for the Digital Future of the Annenberg School at the University of Southern California.

The message here is loud and clear: your website has to overcome a lot of suspicion and cynicism.

Here are some easy-to-implement ideas that will help bridge the credibility gap.

1. Include full contact information on every page, including address, and a telephone number. If possible use a number that’s answered by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical location

ed by individuals to be credible. These are results from a survey carried out by the Center for the Digital Future of the Annenberg School at the University of Southern California.

The message here is loud and clear: your website has to overcome a lot of suspicion and cynicism.

Here are some easy-to-implement ideas that will help bridge the credibility gap.

1. Include full contact information on every page, including address, and a telephone number. If possible use a number that’s answered by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical locatio

The message here is loud and clear: your website has to overcome a lot of suspicion and cynicism.

Here are some easy-to-implement ideas that will help bridge the credibility gap.

1. Include full contact information on every page, including address, and a telephone number. If possible use a number that’s answered by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical locatio

p bridge the credibility gap.

1. Include full contact information on every page, including address, and a telephone number. If possible use a number that’s answered by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical locatio

d by a live person. Stay away from Post Office Boxes: it can look as if you’re hiding behind an anonymous address. If you want to use a different address from your physical location, consider a using a company that gives you a street address.

2. Add a foto to your site. A picture makes you seem familiar to your visitors. When they’ve visited your site a few times, they’ll begin to feel that they know and trust you.

3. If you have a clear brand off line, use it online to continue the familiarity and confidence that people have already developed offline.

4. Include testimonials: anything another person says about you is many times more powerful than anything you could ever say about yourself. Ask your best clients to write a few punchy words about their experience with you.

5. Make sure all the content on your site is up to date and accurate, especial