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Casual Articles - Top 10 Things Every Site Should Include
There are a lot of strange things us mere mortals of the IM world never grasp or understand. We have our mind set in one direction, and we stick to it. I'll tell you a story that I've heard whispered in the playground which might get you thinking in a different direction.Once upon a time there was a Mr X. Mr X was no ordinary guy. He was one smart cookie. He loved selling stuff and he was really good at it. But he knew he could do more, so much more. One day, Mr X heard about something that changed his life for ever. A friend saw that Mr X had potential, and decided to introduce him to the SuperFamousSmart club (JV club). Once Mr X learned that the SuperFamousSmart club was a place for people that are super smart and hence famous, he knew he wanted in. So, Mr X joined the SuperFamousSmart club.Over the coming weekes and months, Mr
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is
If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn’t do enough or doesn’t work for what you need—and you don’t have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you. No one has to hire a publicist. If necessary, one can do most of their publicity on their own if they felt compelled to do so. However, what people do not realize is that a publicist does their job daily. They are well-versed in PR writing and pitching-- and when it is do or die with a producer on the other end of the line—and YOU choke, you may be wishing you had hired someone who knows what they are doing. There are many reasons why you should not pursue PR yourself… If
Include a detailed About Us page.
The About Us page is a good place for new visitors and target traffic to find out who you are, why they should read your content or buy your products, how valuable your site can be, and also general information about your company, web site, or you.
It’s a good idea to include contact information or at least a clear link to your Contact Us page. Keep concise and accurate. People want to read about you but they don’t want a novel. Add important information on this page and point them to other pages for more in depth coverage.
Include a Contact Us page
Visitors (shoppers, target traffic) need an easy way to get in touch. Have a clearly marked link for contact information and include every avenue you receive communication through. Telephone and fax numbers (both local and 800), e-mail addresses, physical addresses, etc. all should appear on this page.
To help navigate further, clearly indicate which contacts go where (i.e. Admin, Tech, Sales, etc.) This will decrease frustration on both ends and allow better communication to flow. You want to show your visitors that you are competent and friendly, being easy to contact is one of the best ways to accomplish this goal.
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blue bar across the top of the page. If your says something like “Untitled Document” I’m talking to you.
Page titles should be different for every page in your site. They should clearly and accurately describe your page, and you should try to use keywords in the page title.
Search engines display the title of your page on SERPs. The catchier and more accurate your title the better the chance you’ll hit target traffic.
A Relevant Page Name
Again, not so interesting as flashy designs or up-to-the-minute content, but it’s a necessity to get your target traffic to your page to see or read the goods.
It’s better to have straightforward page name showing in the URL than names with ? or other symbols and numbers. For example, a search engine will go to www.yourdomain.com/about us.htm it will only go to the ? in www.yourdomain.com/aboutus?094837 . You want search engines to find your pages. You also want humans to be able to read your names. Keep it simple and clean.
Good Grammar, Correct Spelling, Complete Thoughts, Sentence Structure
Everything you were supposed to learn in grade school, use it now. Not only should your site have relevant content – the more the better – people should be able to read your content. Choppy or runon sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.
Misspellings, wrong word usage, bad grammar are all distractions. You do not want to distract your readers, you want to captivate them. Slang and derogatory language also distracts. If your site is a business site avoid slang and offensive language all together – unless that’s your selling point. Jargon is different, just don’t confuse readers more than necessary.
If you aren’t in command of grammar, punctuation, sentence structure, etc. or if you’d rather focus your efforts elsewhere, that’s fine. It’s a good idea to beg, plead, hire, or force someone else to take care of this part then as ignoring the problem won’t make it go away though it may have that effect on site traffic.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is
By now, most people have strayed far from their New Year's Resolutions. Why? It's easier to stay the same than to change. It's uncomfortable. Instant results aren't seen. Been to the bookstore lately? There are more diet books than you can imagine. Guess what? Most of them actually work but are only short-term fixes. Are you out there looking for short-term fixes in your operation?Just like diets, the only real solution is commitment to the basics of the business. For a dieter, it all boils down to eating less and exercising. Joining a health club doesn’t cause you to lose weight --- actually going and working hard is the key. In restaurants it’s no different. Yelling, lowering standards, talking about an issue or buying a self-help video doesn’t mean you’ll achieve long-term success. They may provide the spark or the idea, but
To help navigate further, clearly indicate which contacts go where (i.e. Admin, Tech, Sales, etc.) This will decrease frustration on both ends and allow better communication to flow. You want to show your visitors that you are competent and friendly, being easy to contact is one of the best ways to accomplish this goal.
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blue bar across the top of the page. If your says something like “Untitled Document” I’m talking to you.
Page titles should be different for every page in your site. They should clearly and accurately describe your page, and you should try to use keywords in the page title.
Search engines display the title of your page on SERPs. The catchier and more accurate your title the better the chance you’ll hit target traffic.
A Relevant Page Name
Again, not so interesting as flashy designs or up-to-the-minute content, but it’s a necessity to get your target traffic to your page to see or read the goods.
It’s better to have straightforward page name showing in the URL than names with ? or other symbols and numbers. For example, a search engine will go to www.yourdomain.com/about us.htm it will only go to the ? in www.yourdomain.com/aboutus?094837 . You want search engines to find your pages. You also want humans to be able to read your names. Keep it simple and clean.
Good Grammar, Correct Spelling, Complete Thoughts, Sentence Structure
Everything you were supposed to learn in grade school, use it now. Not only should your site have relevant content – the more the better – people should be able to read your content. Choppy or runon sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.
Misspellings, wrong word usage, bad grammar are all distractions. You do not want to distract your readers, you want to captivate them. Slang and derogatory language also distracts. If your site is a business site avoid slang and offensive language all together – unless that’s your selling point. Jargon is different, just don’t confuse readers more than necessary.
If you aren’t in command of grammar, punctuation, sentence structure, etc. or if you’d rather focus your efforts elsewhere, that’s fine. It’s a good idea to beg, plead, hire, or force someone else to take care of this part then as ignoring the problem won’t make it go away though it may have that effect on site traffic.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is
It happens all the time.Successful leaders- people with great business acumen, great teams and great vision- are moving along, growing their companies when, all of a sudden, they fall flat on their faces.Their businesses start hemorrhaging money. Their best people start jumping ship. Their families start falling apart.And they sit at their desks with their heads in their hands wondering, "How did this happen?"I'll tell you how it happened. They were blown up by a problem they never saw coming.I call these problems "leadership landmines" because unless you're consciously looking for them, they're nearly impossible to spot. They're buried in the grind of daily life, quietly waiting to injure and perhaps even destroy the next unsuspecting leader who steps on them.Before I go on, I need to tell you that wha
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blue bar across the top of the page. If your says something like “Untitled Document” I’m talking to you.
Page titles should be different for every page in your site. They should clearly and accurately describe your page, and you should try to use keywords in the page title.
Search engines display the title of your page on SERPs. The catchier and more accurate your title the better the chance you’ll hit target traffic.
A Relevant Page Name
Again, not so interesting as flashy designs or up-to-the-minute content, but it’s a necessity to get your target traffic to your page to see or read the goods.
It’s better to have straightforward page name showing in the URL than names with ? or other symbols and numbers. For example, a search engine will go to www.yourdomain.com/about us.htm it will only go to the ? in www.yourdomain.com/aboutus?094837 . You want search engines to find your pages. You also want humans to be able to read your names. Keep it simple and clean.
Good Grammar, Correct Spelling, Complete Thoughts, Sentence Structure
Everything you were supposed to learn in grade school, use it now. Not only should your site have relevant content – the more the better – people should be able to read your content. Choppy or runon sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.
Misspellings, wrong word usage, bad grammar are all distractions. You do not want to distract your readers, you want to captivate them. Slang and derogatory language also distracts. If your site is a business site avoid slang and offensive language all together – unless that’s your selling point. Jargon is different, just don’t confuse readers more than necessary.
If you aren’t in command of grammar, punctuation, sentence structure, etc. or if you’d rather focus your efforts elsewhere, that’s fine. It’s a good idea to beg, plead, hire, or force someone else to take care of this part then as ignoring the problem won’t make it go away though it may have that effect on site traffic.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is
Some of the brightest entrepreneurial minds on the planet have converged to bring us a new way to get there.These guys promise exciting new options on the terminal horizon of our future commercial air travel vacations and business trips! The hub-and-spoke system of air travel has become outdated. Flying through Atlanta to get to anywhere on the planet is routine.National Business Aircraft Association (NBAA) Fact Book 2004 reports that 30 out of the 550 commercial airports in the U.S. account for 70% of all of our air travel. Our skies are crowded around many major airports and the air traffic control system is rapidly approaching capacity. NBAA also reports that there are 5300 available satellite airports in the U.S. Many of these underused airports could be used by small jets to relieve this situation. "Very Light Jet" air transp
Good Grammar, Correct Spelling, Complete Thoughts, Sentence Structure
Everything you were supposed to learn in grade school, use it now. Not only should your site have relevant content – the more the better – people should be able to read your content. Choppy or runon sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.
Misspellings, wrong word usage, bad grammar are all distractions. You do not want to distract your readers, you want to captivate them. Slang and derogatory language also distracts. If your site is a business site avoid slang and offensive language all together – unless that’s your selling point. Jargon is different, just don’t confuse readers more than necessary.
If you aren’t in command of grammar, punctuation, sentence structure, etc. or if you’d rather focus your efforts elsewhere, that’s fine. It’s a good idea to beg, plead, hire, or force someone else to take care of this part then as ignoring the problem won’t make it go away though it may have that effect on site traffic.
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is
Internet marketers tend to be either passionately in favor or passionately opposed to P P C or Pay-per-Click advertising. People who love P P C cite its potential for bringing in quick investment returns. People who dislike P P C cite its vulnerability to fraud and abuse.As with most things in the world, P P C advertising has many face. This means that it has both good and bad sides. It,s not all good nor is it all evil. The following are the advantages and disadvantages of P P C advertising.The AdvantagesP P C advertising,s main advantage over other internet marketing media is the fact that it can bring in fast returns. With S E O, it would take months before you begin to see any results. Due to sand boxing and time delays, you will need a lot of time before you experience any increment in search engine tr
Professional Design, Colors, and Images
Design should be implemented with usability in mind. Not all visitors will be as web savvy as you’d like, create easy navigation and links to all your pages. A search bar for your site is also a good idea.
Colors should be inviting, not blinding. Use colors to emphasize your brand, product or content. Don’t overpower the visitor with colors. Use colors to make text pop without being distracting or hard to read.
Images should be friendly and relevant to your site. Images of people work better than objects and clip art rarely has a positive effect. Make sure your images can load within a reasonable amount of time, you don’t want to lose visitors because a single image caused an incredible amount of load time, or worse froze the visitors browser.
Make Sure ALL Links Are Working Links
This should be a no-brainer, however it is always a good idea to check and double check your links. Fix any broken links A.S.A.P. Your reputation counts on it.
Think of any site you’ve been to with a broken link. Disappointing isn’t it? You probably left or at least had a negative image about the company. Avoid this mistake and check, recheck, and check your links again.
Use Your Log Files
Log files offer a plethora of information on your web site, your visitors, what works and what doesn’t. You can’t afford to miss out on this information – if you can afford it you shouldn’t anyway.
Best idea: Get a program that converts the lengthy text into readable documentation. It’ll save you time and energy while getting you the information you desire. Log files will describe customer behavior, they will show you broken links, and you’ll see where customers flow freely and where they abandon the site. The invaluable information is at your finger tips. Use it!
SSL (Secure Socket Layer) Certificates
These can be used on any site asking for sensitive information. Not every web site needs this, however if you plan to collect any visitor information it is a good idea to have some SSL pages. Though not every page need be SSL.
Pages requiring e-mail, names, telephone numbers, addresses, credit card information, social security information or any other information visitors may not readily be giving up online should be securely collected via SSL.
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