Casual Articles - Internet and Businesses Online

Breaking Down the Language Barrier
The Internet has become the ultimate medium for communication amongst humans. When it first began, websites were predominantly written in English, but over time all the major languages in the world have voiced themselves to their fellow tongued colleagues and brethren. There is a new technology on the Internet that although in its early development, could revolutionalize communication on our planet: Universal translation software.If you've read 'Hitchhiker's Guide to the Galaxy' you'll recall the science-fiction idea of the Babel fish. You take a small fish and put it in your ear and then automatically you can understand any language in the whole Universe in your own tongue. Pretty unbelievable stuff huh!

recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.

A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.

Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.

6. Focus on the customer and their needs

Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.

7. Remind your vi

Affiliates Need To Read Their Newspaper
Millions of people check the news everyday-- in the morning paper, online, and on the nightly news.But far too often affiliates do not find out what has occurred in affiliate marketing that day; this is important because affiliate marketing changes daily.There are many resources for affiliate marketers to learn about the day’s happenings. The best way to learn about the changes in affiliate marketing is by visiting forums often.Forums provide a great resource by allowing new affiliates to learn from the experts.New affiliates hear and learn about the different opinions and techniques that are used in the industry.In turn, this information helps educate the affiliates and helps them decide whether they agre

When faced with the daunting task of planning what to include on your website and how to write the copy, here are a few tips that will make the task easier for you.
1. Visitor Friendly
The main thing to keep in mind is that your website needs to be visitor friendly. What this means is that your customer must be able to find what they are looking for easily and quickly. And that means great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it’s best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
2. Search Engine Friendly
Search engines try to list sites that contain good content, so you need keywords and phrases on your pages that best describe your service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:
http://inventory.overture.com/d/searchinventory/suggestion/ http://www.wordtracker.com
Once you decide on the keywords, use them in (a) Your website’s domain name (b) The title of your page – This is displayed in the top bar of your browser window (c) The heading of your home page (d) The first paragraph of your home page (e) Meta tags – Keywords, page title, description (f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
3. Informational vs On-line Store
One of the first decisions you need to make is what type of website to have. Will it be informational only or will it be an on-line store or a combination of both? An informational website is like having an on-line brochure. It does not sell products directly to customers, but rather provides details of your business, its products and services and occasionally features a printable order form.
The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.
4. Create a Plan
Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:
(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store
5. Cross-sell / Up-sell as part of your content
If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
6. Focus on the customer and their needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
7. Remind your vis
FTC Adding to the Franchise Rule
Last summer the FTC put forth a report and then asked for comments on modifications of the franchise rule. There has been no real significant changes since the 1970’s, but lots of opinions and case law along the way. All these complications of rules and the rules proposed today by the Federal Trade Commission do not help franchisors remain efficient or franchisees sell more pizza, hamburgers or donuts.Franchising is not about laws as much as delivering goods and services to people in an expeditious and efficient manner. Franchisors need to concentrate on markets and the Federal Trade Commission on trends and keeping markets free, free from barriers to entry, free from abuse of power and help maintain free
r service and products. For example, if you are a florist, use the words such as florist, online florist, virtual florist, wedding florist, florist in Sydney, florist on line, flowers, floral, bouquets, floral arrangements etc as many times as possible to ensure high search engine ranking. To find out what keywords your customers may be searching on ask your family and friends or go to:
http://inventory.overture.com/d/searchinventory/suggestion/ http://www.wordtracker.com
Once you decide on the keywords, use them in (a) Your website’s domain name (b) The title of your page – This is displayed in the top bar of your browser window (c) The heading of your home page (d) The first paragraph of your home page (e) Meta tags – Keywords, page title, description (f) Titles of your graphics
Whilst it is important to use keywords as much as possible, it is also important you use them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
3. Informational vs On-line Store
One of the first decisions you need to make is what type of website to have. Will it be informational only or will it be an on-line store or a combination of both? An informational website is like having an on-line brochure. It does not sell products directly to customers, but rather provides details of your business, its products and services and occasionally features a printable order form.
The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.
4. Create a Plan
Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:
(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store
5. Cross-sell / Up-sell as part of your content
If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
6. Focus on the customer and their needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
7. Remind your vi
Seven Keys to Choosing a Great Web Content Copywriter
It can be confusing choosing a professional for a task that needs doing. Copywriting is no exception. Where do you go to look for an copywriter to create the best possible web content for your website?Unfortunately, far too many online businesses are opting for the cheapest web copy they can get. Let’s look at what this might get you: All too often it’s a student with not much time on his hands, but a great need for cash. He isn’t going to care much whether or not you hire him next year, or even next month. He wants cash now, and next year he hopes he’ll have a job somewhere and won’t need your custom anymore.Or you could pick a writer who is new to the business and doesn’t yet know much more than e
them only if they are relevant and do not sound awkward. If you spam your keywords you may be penalised or even banned by some search engines.
3. Informational vs On-line Store
One of the first decisions you need to make is what type of website to have. Will it be informational only or will it be an on-line store or a combination of both? An informational website is like having an on-line brochure. It does not sell products directly to customers, but rather provides details of your business, its products and services and occasionally features a printable order form.
The other type of website is an on-line store. It is a virtual salesperson who potentially never stops providing presales information to your prospects - and then making sales to them.
4. Create a Plan
Before you start thinking about what to write on each page of your website, it is important that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:
(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store
5. Cross-sell / Up-sell as part of your content
If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
6. Focus on the customer and their needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
7. Remind your vi
Beyond Self-Promotion - Why Good People Should Sell Themselves
If you work for yourself, and are perhaps a teeny weeny bit resistant to selling, this wake up call is for you. It is possible that "learning to sell" -- as opposed to learning how to promote yourself -- is not on your priority list. But, if you truly care about your customers, self promotion deserves your attention.Maybe you feel that it is inappropriate to promote yourself in any way, especially when you meet new people. Have you ever you met someone who asked about what you do, and watched their look of confusion when you gave them a barely adequate answer, all because you didn't want to seem pushy or self-interested?I imagine you have the most sincere mo
mportant that you create a plan, which lists all the pages you wish to include. Below is a list of the most commonly used pages:
(a) Home Page (First Page)
(b) Products / Services
(c) Contact Us
(d) Pricing
(e) Testimonials / Product Reviews / Before & After
(f) Frequently Asked Questions
(g) Response form such as “Subscribe” or “Enquiry” form
(h) On-line Magazine or Newsletter
(i) Resources/Articles
(j) About Us
(k) Guarantee
(l) Survey
(m) Events Calendar
(n) Search My Website Feature
(o) Return/Refund Policy
(p) Privacy Policy
(q) Site Map
(r) Copyright Information
(s) Links
(t) Media Information
(u) News
(v) On-line store
5. Cross-sell / Up-sell as part of your content
If a customer is looking for a particular product, offer them details of related products. By recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
6. Focus on the customer and their needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
7. Remind your vi
SEO Advice for a Beginner in Internet Marketing
SEO stands for Search Engine Optimization. This means trying to get more visitors to see your website. Working on sites such as Poetseers and Write Spirit I have learnt a few tips through trial and error. I am not a professional SEO but I have no products to sell these are my suggestions on things that have worked for me.1. Choose titles words carefully. E.g a page “love” is unlikely to get any traffic from Google, there is too much competition. Creating a page called “Rumi love poems” has a much better chance of getting traffic because it is more specific2. Getting External Links from other sites. This is very helpful for the website. It boosts its page rank. However Google is clever; it rates the
recommending other products, your customers will learn what else is available and in many cases it will translate to additional sales for you.
A company that does this exceptionally well is Amazon – www.amazon.com. Search for a particular book and you will find information on what other people who ordered this book also bought.
Make it as easy as possible for customers to complete an order by providing clear instructions. Ensure delivery costs are outlined before a customer begins the ordering process.
6. Focus on the customer and their needs
Rather than trying to “sell your business”, let your prospects know how your product/service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Don’t try to sell visitors your products or service, help them.
7. Remind your visitors
Remind your visitors they can print out your content. They may browse around your website while it’s printing.
8. Use headlines and sub-headlines to grab visitor’s attention
9. Offer value
Offer bonuses, free trials, discounts and prizes. List the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.
10. Spell check and grammar check your website
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics displaying correctly.
If you are still struggling with where to start, visit your supplier’s or competitor’s websites. Be careful that if you use copy from their site that you do not infringe copyright laws. If in doubt, contact the author or copyright owner and ask for permission.
Your ultimate goal is to turn a visitor into a customer. On your website, this is done by providing premium content. Each page should be its own mini site. As you have no control over how a visitor enters your website, it is important they are able to easily work out what your business offers and navigate to other pages within your site.

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Casual Articles - 10 Tips for Planning an Outstanding Website

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