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Casual Articles - Website Design Versus Search Engine Optimization
I don't know about our readers, but I like my burgers simple: meat, cheese, ketchup and lettuce. That's it. I am not into feta cheese, Guatemalan jalapenos, pastrami or whatever fad is currently setting the hamburger world on fire. When it comes to burgers, the only person's opinion that matters
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend abov
Tips on Online MarketingEyes Wide Open designs and delivers websites for the sole purpose of generating leads and sales for your business. After years of experience with building our own website, and those of our clients, we can tell you there are some basic principles that need to be ad
A client just asked me to give my opinion of a certain designer. I went to his site and looked at several sample sites they built. Nice to look at, but not for search engines. Example:
Client: Electrical services.
Keywords: Emergency, electrician, repair service, home, residential, commercial, Needham, Boston, Waltham, Wellesley, New England
You can't win these. The right way would be to put “Needham electrician” together as one key phrase and optimize a page for that. "Emergency" applies to hospitals, etc., and is useless. A simple indicator that whoever did the thinking doesn't understand SEO.
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend above
People management and leadership has become a major topic of conversation in today’s market place and have assumed mythical qualities. Managing you people is not that difficult if you are willing to invest one thing in their development; YOU.The emotional cost and some simple training and
Client: Electrical services.
Keywords: Emergency, electrician, repair service, home, residential, commercial, Needham, Boston, Waltham, Wellesley, New England
You can't win these. The right way would be to put “Needham electrician” together as one key phrase and optimize a page for that. "Emergency" applies to hospitals, etc., and is useless. A simple indicator that whoever did the thinking doesn't understand SEO.
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend abov
Every single day new people are logging on to the Net for the first time, and many of them are looking for ways to earn extra money. The problem is that most of these people don’t have a clue about HTML, domains, web hosting and building websites.The purpose of this guide is to show
Better: “Needham emergency electrical.” See? More of a niche means more likelihood of less competition.
“Emergency” standing alone as a keyword will clash with every kind of ANY emergency…
Skip the flash intro pages. People don't like them (except designers and web owners who think it's cool) - they aren't cool to search engines or most people who are impatient to get to what they SEARCHED for. Uncool for people especially on a revisit!
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend abov
You know you've got muscles in your body. But did you know you also have marketing muscles?So just what are marketing muscles?They're the skills or ways you excel when it comes to marketing your business.What are you good at? You may not have a lot of strengths when it
Our twin core competencies follow the marketing model (for people) and the search model (for engines and ranking.) You need both.
Marketing: drive people to the most desired action. If you don’t, they may move on. Their searched term (keyword or phrase) got them there. Now what? Satisfy their search then MOVE them to a most desired action! A contact, a sale, more detail, a consultation, whatever. You might be surprised how many contact pages are buried within a site. Why not link to it right under the detail you just provided for the searcher/visitor?
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend abov
Company's know the value of a qualified business lead which is why they spend lots of money on trade shows and advertising. A quality business lead gets the sales team excited and keeps them motivated on selling. I'm sure you have heard all the excuses in the world on why your sales team isn't s
Search: Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend above. Better to find the keywords you can win, THEN write and design around them. The key: niches. Better to have ten pages, each devoted to one niche, than all pages devoted to general keywords that put you #1999 on the search results. Few searchers even get to the second ten results.
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