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Casual Articles - Don't Do It Yourself! Some Basics on Website Design
Over the years of working with companies as a consultant and running companies, it has amazed me as to how many accounting personnel within companies and, even worse, how many outside accounting professionals just don’t understand how that business is organized to “MAKE MONEY”. I’ve heard, “I just can’t get the information that I request”, or “I just look at the bottom line of my financials”. All too often financial personnel and professionals are not trained in the fundamental profit controls of the company for which they work, don’t ask questions to learn, and si
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your market
When 92% of web users visit online, they look for information to either solve their problem or meet a pressing need. But have you ever identified what those needs may be?When creating a product or service, targeting a very specific niche or market helps you craft solution for those who seek your help while collecting premium fee for your service because your expertise becomes the only solution available to your market.For example, instead of writing a book on "How to sell", if you target insurance sales people and write "How to sell $100
There are some things you should know about website design, and you need to understand a little about the internet world before you start, but when it comes right down to execution, Don't Do It Yourself! You may find yourself spending 100s of hours in education and correcting your own errors. So, unless your time is worthless, just learn the basics and hire professionals.
I do not recommend you just hire someone without knowing a little bit about web design yourself. Although most of the designers are honest, there are those that are not and those who overestimate their abilities, and I want you to spend your precious money wisely.
The first thing to know is the difference between a graphic designer, a web designer and a web developer. What you can count on:
• a graphic designer is an artist and may have a specialty (logos, home pages, business cards/stationary, etc.) And, according to allbusiness.com's Buyer's Guide:
• a web designer designs the look of the 'front end' of your site - what the visitor sees
• a web developer makes sure everything works properly - the 'back end'
You may need someone with all these skills and they are not difficult to find. Just make sure you hire the right person - ask her if she can do it all.
Of course, it's not just that easy to create a successful website or I wouldn't be writing about it!! On top of artistic and technical expertise, I suggest you also hire a designer with marketing expertise. This may not be so easy to find! Here are some questions to ask:
1. What marketing training do you have?
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your marketi
There are several eBay startup kits thet various companies offer. Most are free and some you must pay the shipping and handling cost. The question is are they worth ordering?I have been selling on eBay since 1997 and it never ceases to amaze me how easy it is to sell on eBay. Most of the process is fairly straight forward. There are basically a few steps that you need to follow and before you know it you will be making money. The problem I have noticed is that most people are a little timid and need a little help getting started. The truth is it took m
I do not recommend you just hire someone without knowing a little bit about web design yourself. Although most of the designers are honest, there are those that are not and those who overestimate their abilities, and I want you to spend your precious money wisely.
The first thing to know is the difference between a graphic designer, a web designer and a web developer. What you can count on:
• a graphic designer is an artist and may have a specialty (logos, home pages, business cards/stationary, etc.) And, according to allbusiness.com's Buyer's Guide:
• a web designer designs the look of the 'front end' of your site - what the visitor sees
• a web developer makes sure everything works properly - the 'back end'
You may need someone with all these skills and they are not difficult to find. Just make sure you hire the right person - ask her if she can do it all.
Of course, it's not just that easy to create a successful website or I wouldn't be writing about it!! On top of artistic and technical expertise, I suggest you also hire a designer with marketing expertise. This may not be so easy to find! Here are some questions to ask:
1. What marketing training do you have?
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your market
Here are some simple and easy tips on how to market and drive traffic to your site.1. Link Exchange - Exchange links with other relevant web sites. It's a win-win situation! Link exchange can not only increase your traffic but help build up your page rank on search engines.2. Free Classified Ads - Find places online to submit free classified ads. One excellent resource is Craigslist, a free online community which has expanded into many different cities. Look for other local free listings or directories in search engines.3. Directory Listings -
• a graphic designer is an artist and may have a specialty (logos, home pages, business cards/stationary, etc.) And, according to allbusiness.com's Buyer's Guide:
• a web designer designs the look of the 'front end' of your site - what the visitor sees
• a web developer makes sure everything works properly - the 'back end'
You may need someone with all these skills and they are not difficult to find. Just make sure you hire the right person - ask her if she can do it all.
Of course, it's not just that easy to create a successful website or I wouldn't be writing about it!! On top of artistic and technical expertise, I suggest you also hire a designer with marketing expertise. This may not be so easy to find! Here are some questions to ask:
1. What marketing training do you have?
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your market
Email is the quintessential business communication tool, so when it doesn’t work like it’s supposed to, business suffers. Anti spam software is designed to protect your inbox from unwanted messages, but unless your system is properly trained even the best software misses the mark and flags legitimate messages as spam. These messages are referred to as “false positives.”While consumer and ISP anti spam products focus on blocking messages and even consider some false positives acceptable, businesses require anti spam solutions that treat their messages as very
Of course, it's not just that easy to create a successful website or I wouldn't be writing about it!! On top of artistic and technical expertise, I suggest you also hire a designer with marketing expertise. This may not be so easy to find! Here are some questions to ask:
1. What marketing training do you have?
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your market
You started by writing the headline of your sales letter, moved through the body and now you're getting to the nitty-gritty part of your copy - getting your prospect to part with his money...Will He or Won't He Buy?By now you have acknowledged and agitated the problem your prospect is facing, you have introduced your solution to him and, boy what a glorious solution you have for his problems...You have stressed the benefits of your solution and shown your collection of testimonials to back up all your claims about your product's effectiveness.
2. How much business has been generated for websites you have designed?
3. Once it's finished, how do I bring visitors to my site?
If you find this to be impossible, and that may be the case, it might be worth your while to hire a group of professionals. In chronological order:
• You may need to start with a coach with small business expertise (like me) to select and fine-tune your marketing foundation (target market, benefits). This is probably less expensive than paying a marketing consultant to do this work for you, and then you’ll know how to make these decisions in the future.
• Hire an experienced copywriter to write website content. This is especially important, even critical, if you plan to use your site to sell. If your site is informational, look at others' sites and write it yourself.
• Hire an internet marketing consultant to make sure you have all the components necessary (photos, copy, location of everything) and to explore your internet advertising options. There are some consultants who have industry and marketing expertise in designing websites.
• NOW hire the web designer and developer to make it all work attractively. The designer can be a different person than the developer.
• Test, test, test. Test the design on several types of computers on both dial-up and other internet connections. Too many graphics will turn off visitors if your site is too slow to load. Make sure everything works - every link, sign-up, payment function, form, etc. Do this yourself before you make final payment.
This is not the absolute word on designing your website; it is based on my experience and education. If you can't afford all of this, then you'll need to do plenty of research to do some of it yourself. Here are some tips:
• Check out what others in your industry have on their websites - especially people who are actually making money!
• Especially if you're selling a service, put a professional picture or caricature of yourself on your site
• Keep your target client in mind at all times. Before putting anything on your website, ask yourself if your ideal client would benefit
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