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5 Unique Careers for Unique People
Okay, so you’re the type of person who shudders at the thought of working behind a desk in a traditional job. You want something fun. Something different. Something unique. The trouble is, you’re not sure what that is. You know what you like to do. But, you can’t get paid to do something you like to do. Right? Actually, you can, if you just think a little outside the box and think creatively.The truth is, there are interesting ways to make money and do the things you like. Think of all the dog-lovers out there who have their own dog walking and dog sitting services. They get to make money and be around their passion – dogs. (Okay, go figure, I’m a cat person.)Here then is just a sampling of 5 unique careers for unique people:1. HypnotistOkay, I’m a little partial to this one as I happen to be a certified hypnotist. You can learn to hypnotize people and help them achieve their goals. Maybe you’re into metaphysical things, or, you just love helping people. Maybe you have found yourself to be good at persuasion. A career as a hypnotist or hypnotherapist could be right up your alley. And, if you’re a bit of an entertainer, you could also learn stage hypnosis.How long does it take to learn how to be a hypnotist? My training at the Hypnosis Motivation Institute in California took a year, which included classes on hypnosis, counseling techniques, therapeutic hypnosis techniques, and the business aspects of setting up a hypnosis practice. You c

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Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether or not using customers in your marketing causes them to buy more from you, your willingness to showcase them will cause them to feel more attachment to you and will encourage them to remain customers for a long time to come. Here are a few ways you can make this work for you.Ask your customers to share their success stories and get their permission to use them. How have they benefitted from their association with you? Have them share their stories on audio or video or in print and use them in your marketing. In their ads, Sterling Bank in Houston has their small business customers tell how they grew their businesses with the help of their Sterling bankers. It sends a great message about the bank, and increases awareness of the featured businesses.Tell your customers' stories in your newsletter. If you publish a print or online newsletter, include profiles of your customers and tell how you worked with them to help them succeed. Or, use the stories in your print ads. A photo of a happy customer accompanied by the story of what you did for them is very persuasive.Audio and video recordings of customer stories can be incorporated into your televiWebsite Redesign : Demolition or Remodel?

According to latest industry numbers, consumers are using the web to make purchasing decisions in everything from their HDTV to their personal physician to where to take their children for gymnastics class. In fact, according to a recent study conducted by Hall and Partners, more than one quarter of all consumer electronics (CE) purchases are researched online. So, if you're web site hasn't been updated since you built it three years ago, it's time to take inventory and rebuild your site with new and improved web tools that can add value to your business. Like architects, many web developers see website redesigns as either demolitions or remodels. With either approach, it's important to consider what you are trying to accomplish by retooling your site.

What are your company goals?
What is your marketing message?
How are you going to drive people to your new site?
Can a new site add value to your existing customers?
How can you put more of your business processes online

Demolition If you plan to demolish your existing site, it is critical to take the time to develop an Internet Strategy for the next version of your site. If possible, take a brief survey of your company's existing customers to determine what they'd like to see you your website. Is there a way your site could make doing business easier for them? Ask the person who answers your telephone if they have ideas for the website. For example, we had a recycling company whose secretary took 100 calls a day from people looking for recycling locations. We developed a simple database that allowed customers to put in their address and locate the collection center nearest to their home. The volume of phone inquires dropped dramatically. Another company reduced their customer support staff by two employees by simply putting technical help manuals online. When meeting with your web developer, it's important to be clear about whom your target audience is and what it is you want them to do when they arrive at your web site. If you're about to create your first web site, you can use these tips, too:

Define the basics. What does your web site need to do? If the goal is to have 250 people a day to view the site, determine what action you'd like those 250 people to take.
Create a useable site. Include user-friendly navigation menu; fast-loading pages; a contact form; a phone number; your picture, and endorsements from customers.
Build your site with current technology. You should be able to control your content without relying on a web development company to update the text.
Determine how you'll measure whether or not your Web site is succeeding and how you intend to monitor it.
Develop an online marketing budget. Plan for marketing by making sure your Web site is completely ready to receive traffic. Don't promote a Web site that's missing parts or you'll waste people's time and they might not come back.

Remodel A "re-model" redesign is not as time-consuming as starting from scratch. However, it does take planning to make a successful conversion. One of the areas companies should consider is how much of the existing look and/or framework they want to keep, and whether the text needs to be refreshed. Remodels make the most sense if you have an existing content management tool that can be utilized in a redesign, or if you have a heavy investment in customer web applications. For budget reasons, reusing existing tools may make sense rather than building them from the ground up. If your budget is very tight, often simply retooling the home page of a site makes a significant difference to website visitors. If you can update the site with a feature that attracts new visitors or provides good, current information, you will often improve the conversion rate of visitors to customers.

To find local developers for any web design project visit the Web Design Deli. They match each web design project to the best web developers. The website owner gets all the information to make a better decision.

Article Source: http://EzineArticles.com/?expert=Steven_Hastert

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Article Traffic
Article traffic is my most effective method of developing genuinely good quality subscribers to my opt in email list. Article traffic of course is the method of driving traffic to your web site via the writing of articles, including a link to your squeeze page, and submitting those articles to the biggest article directories online in such a way that your web page goes to the top of the rankings in the search engines.Why is article traffic so effective for me? I think the biggest reason that article traffic is so effective for me is that article traffic is highly targeted traffic.Think about this. Some would say that natural search engine traffic is very high quality traffic. Actually, I agree. But what if you had a traffic source that is 33 times higher quality than natural search engine results?In a big way, article traffic is, and here is why: when you write articles and submit them to the highest ranked article directories online, for well-targeted keywords, they can rush to the top of the search engine rankings. Many of my articles on ezinearticles.com occupy the #1 through #10 spots in the search engines, just because of the ranking power of that article directory.Now, when your average surfer clicks through and reads that article, only an estimated 3% of the people who read it will be interested enough to click through to my web site. That means that I have eliminated just about all the tire-kickers – these people really want to learn more from m

gy for the next version of your site. If possible, take a brief survey of your company's existing customers to determine what they'd like to see you your website. Is there a way your site could make doing business easier for them? Ask the person who answers your telephone if they have ideas for the website. For example, we had a recycling company whose secretary took 100 calls a day from people looking for recycling locations. We developed a simple database that allowed customers to put in their address and locate the collection center nearest to their home. The volume of phone inquires dropped dramatically. Another company reduced their customer support staff by two employees by simply putting technical help manuals online. When meeting with your web developer, it's important to be clear about whom your target audience is and what it is you want them to do when they arrive at your web site. If you're about to create your first web site, you can use these tips, too:

Define the basics. What does your web site need to do? If the goal is to have 250 people a day to view the site, determine what action you'd like those 250 people to take.
Create a useable site. Include user-friendly navigation menu; fast-loading pages; a contact form; a phone number; your picture, and endorsements from customers.
Build your site with current technology. You should be able to control your content without relying on a web development company to update the text.
Determine how you'll measure whether or not your Web site is succeeding and how you intend to monitor it.
Develop an online marketing budget. Plan for marketing by making sure your Web site is completely ready to receive traffic. Don't promote a Web site that's missing parts or you'll waste people's time and they might not come back.

Article Source: http://EzineArticles.com/?expert=Steven_Hastert

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How Leaky is Your Sales Pipeline?
Does your Sales Pipeline leak? If you answered no, you don’t even understand the question. Every business’ Sales Pipeline leaks to some extent. The question is: Have you done everything you can to ensure that it does not leak excessively? Do you even know what your Sales Pipeline looks like?Very simply, a Sales Pipeline starts with an initial enquiry and ends with a sale. While the Sales Pipeline looks different in each business, there are still some similarities between them. In all businesses, there is a need to generate enquiries. This can be done through advertising, cold calling, public relations or word of mouth. This enquiry may be a phone call in response to an ad. Or, in retail, a customer may walk in your front door attracted by your shopfront marketing. This is the first step of the Sales Pipeline for any business. However, there are usually a number of steps from receiving an enquiry to generating a sale.The next step might be getting an appointment with the prospect to establish their needs. In a retail situation, the sales staff will ask: Can I help you? Once need is established, a second appointment may be made to present a proposal, or a quote may be provided. The final step in this generic Sales Pipeline would be to close the sale.It is essential that every business owner understands their Sales Pipeline and where it leaks. Using the generic pipeline above, what percentage of enquirers agrees to an initial appointment? How many of those agree to receiv

enu; fast-loading pages; a contact form; a phone number; your picture, and endorsements from customers.

Build your site with current technology. You should be able to control your content without relying on a web development company to update the text.

Determine how you'll measure whether or not your Web site is succeeding and how you intend to monitor it.

Develop an online marketing budget. Plan for marketing by making sure your Web site is completely ready to receive traffic. Don't promote a Web site that's missing parts or you'll waste people's time and they might not come back.

Article Source: http://EzineArticles.com/?expert=Steven_Hastert

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Spin Selling
When people hear the word salesman the first thing they want to do is run and hide. It's because people know that a salesman is after their wallet. The problem with most salespeople or network marketers is they want to make a sale without even qualifying their prospect. Remember the old saying, "You can't put the cart before the horse". Here's a unique approach that I have been using for years and it really put's your prospect in a very different position. Tell your prospect right away that it's ok to tell you No, that you will not be offended. By giving your prospect a way out you are going to save yourself alot of grief.If your close to the sale or recruit keep in mind that unless you are selling cars, packing meat, or candy, you are probably going to be building a long term relationship with this prospect, so make sure that you are selling to the right person. For anyone involved in direct sales, I have created a way to eliminate your cold calling by 80% within 6 months of new prospecting by simply spin selling. The greatest thing about spin selling is that it will set you aside from all of the other salesmen. If you pretend that your independently wealthy and you don't need their business you will not come across like a salesperson, and people will like you. Remember - people buy from people they like.

your budget is very tight, often simply retooling the home page of a site makes a significant difference to website visitors. If you can update the site with a feature that attracts new visitors or provides good, current information, you will often improve the conversion rate of visitors to customers.

Article Source: http://EzineArticles.com/?expert=Steven_Hastert

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Rules to Building Superior Relationships
Finally, businesses are starting to understand that people and their relationships are critical to their success. In a relationship-based business, the agreement between two or more parties assumes trade-offs between cost, risk, skills, labor, and rewards. This agreement should outline how the involved parties will treat each other. The agreement must address the character, quality, and integrity of the relationship.The agreement isn’t just a set of expectations that the parties negotiate. It’s a set of rights and obligations that people have in the relationship. In a relationship-based corporation, the character and quality of their relationships ensure the success of the business, and speed is an outgrowth of those trust-based relationships.People take care of what they own. To value the relationship, people must see the benefit. If they “own” the relationship, they will implement what is necessary well. This is a journey requiring character, will and discipline. Look at it this way. Someone have to be responsible for the implementation of the relationship management, acceptance, and enforcement. We must define it mutually and manage it for efficiency. It matures from learning. It is not static.If a corporation remove the barriers of their old transactional-based system and culture it could leverage their relationships to produce more output faster. It’s essential that everyone involved is on board and know exactly what is going on, so when it’s time to

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Article Submitted On: November 10, 2006

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