Casual Articles - Internet and Businesses Online

Search Engine Optimization - Basic Rules for Quality SEO
The ROAD to success in Internet marketing is through Search Engine Optimization. Over 90 percent of traffic generated by web sites comes from search engines and learning the algorithm of various SEs is the key to a high visitor rate. This can be carried out in 4 simple but important rules:Research keywords and establish the most unique and popular primary as well as secondary keywords/key phrases. That is the first step to Search Engine Optimization. This research is best done with the help of Overture, Google, and/or Word Tracker keyword search tools.Optimize and analyze keywords and choose those that are most often used by searchers or those that are most relevant and unique to promote.Application of the research is done in the form of content generation. It is important to remember that content should not only be search engine friendly but also interesting and useful to the average human visitor. The third most important rule of Search Engine Op

page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline to headline. Sub-head to sub-head. Picking up only the larger, bolded or italicized copy.

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow sui

Finding Time by Clearing Crisis Clutter - 7 Tips to Handle Crisis Junkies and Safeguard Your Time
Finding time to do your most rewarding work? What happens when strong personalities make demands on you?Your colleagues may regularly confront you with 'surprise' deadlines or crises. If you are not careful, they can easily sabotage your plans for your time.How do you withstand others' crises without endangering your job and your professional relationships?7 Proven Tips to Stay on Track, Strengthen Relationships and Save Time Refuse to be swept along by others' urgency.Urgency is a key weapon of strong personalities. Do not make their crisis your crisis. By taking time to carefully consider your response, you demonstrate that you retain full responsibility for yourself.Observe and Evaluate for yourself.Examine your level of responsibility for the problem, and your stake in the outcome. With this overview, you can decide how much time to devote %u2013 if any - to solving their pr

This article will highlight the differences between writing copy for the web and writing copy for print. Some of these facts go against intuition and against cultural norms. But, these facts detail how people read on the web.

There's no use in arguing against them. Instead you should embrace them and use this knowledge to your advantage. Here's what the facts are and how they're going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it isn't towards the graphics or photos like in print advertising. Instead your prospects eyes will first go to the copy. Specifically your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy. Not graphics.

Seeing as most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics won't make a prospect stay on your website. But a really strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That's a big no-no. Because it will never get read.

You have to have your call to action and order information presented early on your web page to ensure it gets read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

1.25 seconds. That's how long an average user will look at your banner ad. That's just enough time to perceive one image or 6 words (based on college student's average reading speed of 350 words/minute).

Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up the copy to help users through.

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline to headline. Sub-head to sub-head. Picking up only the larger, bolded or italicized copy.

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow sui

Socially Responsible Advertising
Several advertisements lately are pushing social responsibility more than sales. Is it financially feasible for these companies to ask users to reduce usage of their products or just a slight aberration in their advertising game plan? Are companies using these prominently displayed advertisements on billboards merely as a way to increase their “brand” or do they want results that are directly proportionate to their spending?In the modern world, advertising has become a mode of communication rather than just a sales medium. The most effective way to communicate with consumers, present and potential, is to connect with them while not necessarily pushing their products. This connection with the consumers is the essence of successful advertising.These new advertisements for Hutch and DNA are prominently displayed on billboards across Bombay. Hutch is telling us to behave responsibly and politely and to not to take pictures without first taking permission and

Specifically your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy. Not graphics.

2) How Much Of Your Copy Do Users Actually Read?

You have to have your call to action and order information presented early on your web page to ensure it gets read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

4) Why Is Reading Online More Frustrating Than Reading Print?

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow sui

Traffic Building Myths - Part 1
Traffic building is so very important online, and it is one of the areas where so much scamming occurs, in my opinion. I think it is because newbies tend to fall for scams, because they don’t know yet what works and what doesn’t. Traffic building is one of the critical things you must do when you get online, newbies know it, and tend to fall for so many of the tricks.Traffic building is an area that even the masters don’t always understand. They are constantly trying to come up with a new ‘angle’ to use to get traffic, or so they can sell their new ‘method’ to someone else—particularly the ‘newbies’ online. And that is where I believe a lot of the scamming occurs.So what are some of the most common traffic myths online today?Guaranteed traffic works. The only thing that guaranteed traffic is guaranteed to do is make the person selling it money. Guaranteed traffic does not work. In fact, not only does it not work (how many times have you bough

bottom 25% of any given page. That's a big no-no. Because it will never get read.

You have to have your call to action and order information presented early on your web page to ensure it gets read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

4) Why Is Reading Online More Frustrating Than Reading Print?

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow sui

Top 10 Mistakes to Avoid When Joining a Professional Association
I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups. I was so eager to become involved again in professional associations that instead of really paying attention to a group as it exists locally, I made decisions to join groups based on my past experiences and experiences of clients.After a few months (and about $1500 in dues paid), I realized I had made a grave mistake. I knew I had failed to keep in mind a few essential thoughts as I evaluated the appropriateness of renewing membership dues to various groups as a way to build my business. Here's what I've learned:1. Determine your professional association dues budget for the year before joining anything. I foolishly just kept paying memb

oks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow sui

Entrepreneurs - Want To Build A Great Business Very Quickly?
Business is slow, you are not doing as well as you hoped, want to build your business very quickly? Yup we all do. Have you thought about over delivering? Give your customers more that they thought they were getting, offer them a better deal, great service and see what happens?What about my profit I hear you say. Well profit is money in minus costs of providing your sales. Well if you get more sales and manage your costs then your profit is going up as well. Think of the ripple effect when you throw a stone into a lake – it spreads out. So treat your customers well and they will not only come back but they will bring their friends and acquaintances as well. Put your company in front of your competitors, make your name memorable. Sounds simple doesn’t it – so how do you over deliver? Here are a few suggestions for you:1. Give stunning service. Be friendly and responsive to customer requests. Deliver items or service quickly. By prov

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in the long run.

To view where the facts were gathered from to write this article, please click on the links below:

Jakob Nielsen for Sun MicroSystems

2. Stanford Poynter Project

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Would a Mobile Oil Change Company be a good business to own and run in Cincinnati? Does it make sense to start such a company doing this in that lower part of OH along the river? Can a small regional company in the mobile oil change business become the market leader and a strong regional player?

In times of fast paced business solutions, the concept of E-Commerce is fast gaining momentum. The term basically refers to conducting and accepting payments online through the Internet. Even if you do not have an online store, you can increase your business sales by accepting credit card payments. This is because you may have customers who prefer making their payments by credit cards. To accept payments through credit cards, you will need a merchant account in any financial institution and the services of an Internet gateway provider organization. Processed payments will be deposited in your merchant account.

Successful websites extend their reach far and wide! They build links, connections, partnerships or use whatever means they can to extend the reach of their sites. You should do the same with your site.

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