Casual Articles - Internet and Businesses Online

Accountants / Lawyers Do Yourself a Favor - What do Your Customers Want?
In my day to day practice in strategic human resource management I often come across customers looking for a 'good' accountant or 'good lawyer'. As an accountant myself the common thread for a 'good acountant or lawyer' seems to be 'I want someone who can explain things in plain english without the jargon'. This simplicity of service and communications can grow your business and ensure that you never need to look for more work! And the sad fact is that there are many practioners that just don't deliver.So what makes a 'good accountant / lawyer'? People from all walks of life are looking for someone they can trust wit

where the mentality of a designer kicks in and you have to make it look good. However, this is also around the same time where I start tearing my hair out. The client opens his mouth and buzzwords fly out left right and centre. You ask them to elaborate on them and in most instances they really can’t explain what they mean by them.

These buzzwords have become so much of a parody of themselves tha

The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from http://www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.When creating or updating a commercial website, the reason is typically to make the products more attractive to

Clients are wonderful. Speaking to a self-employed client is even better. The reason I love speaking to small businesses & self employed clients is because they are so passionate about their company. They want their company to be perceived by potential customers as being the most honest and trustworthy company out there. The best of the best!. However, these types of clients have a downside. They are so passionate about their new website that they fire off buzzwords that they simply have no understanding as to how hard it is going to achieve that look for their brand/company. Confused? So am I most of the time.

Let’s take a made up client called Bob’s Electrical Engineers. His core business is small electrical installations and repairs. He has a client list of around 200 customers and those customers range from residential customers to small businesses with a maximum of 5-10 employees. The aim of his new website is to attract new business and broaden his customer reach. He’s thinking about expanding the business and he thinks a new website will help him immensely. He has no budget for marketing and can only spend about ?700 on a new website. That’s all fair-game in my opinion, it’s what I help do in my current role of a Website Designer day in and day out. After finding all this out it’s now my turn to ask him the dreaded question: What do you want your new website to look like?

Remember, Bob’s Electrical Engineers isn’t really in a glamorous industry. You think small time electrical company and you think boiler suit covered in dirt, carrying a toolbox and ready to rip you off! This is where the mentality of a designer kicks in and you have to make it look good. However, this is also around the same time where I start tearing my hair out. The client opens his mouth and buzzwords fly out left right and centre. You ask them to elaborate on them and in most instances they really can’t explain what they mean by them.

These buzzwords have become so much of a parody of themselves tha

The Online Marketing Process Simplified
So many people who get involved with home based internet business opportunities and internet marketing become subject to information overload and become paralyzed and unable to get into action. The fact is there is a ton of information about marketing on the internet and to a new marketer it can be very intimidating and make one uneasy as it is easy to lose track of what it is you are exactly trying to do. The end goal in most cases is to make money through selling products or services. There are many things that determine how this happens and this is where a lot of new marketers can get confused. In this article I am g

passionate about their new website that they fire off buzzwords that they simply have no understanding as to how hard it is going to achieve that look for their brand/company. Confused? So am I most of the time.

These buzzwords have become so much of a parody of themselves tha

The 4 Adsense Secrets You Absolutely Must Know!
Profiting with Google Adsense has long been a great way for Internet entrepreneurs to bring in lots of cash. Content may be king, but there are other factors which you can control and affect that can instantly boost your Adsense income overnight.Publishing is a great business and you can make money while doing what you love with Adsense. Here are 4 surefire tips to increase your Adsense profits…1) Make your ads blend inIt’s been proven that having your ads blend with your background and overall color scheme of your site helps improve the click through rates dramatically. Although many may think t

omers range from residential customers to small businesses with a maximum of 5-10 employees. The aim of his new website is to attract new business and broaden his customer reach. He’s thinking about expanding the business and he thinks a new website will help him immensely. He has no budget for marketing and can only spend about ?700 on a new website. That’s all fair-game in my opinion, it’s what I help do in my current role of a Website Designer day in and day out. After finding all this out it’s now my turn to ask him the dreaded question: What do you want your new website to look like?

These buzzwords have become so much of a parody of themselves tha

Marketing Techniques - Ideas For Value Added Resellers
Marketing techniques are as plentiful as they are varied. The marketing consultants, advisers, service providers, etc... all make sure that you have many different marketing technique options to choose from. The difficulty is in choosing which ones will work the best for your business.Here is a list of some of the more common marketing techniques used by successful Value Added Resellers.The number one marketing technique is, and always will be, relationship marketing: Marketing through networks and business organizations to generate referrals.The number two marketing technique is hosting seminars. Y

do in my current role of a Website Designer day in and day out. After finding all this out it’s now my turn to ask him the dreaded question: What do you want your new website to look like?

These buzzwords have become so much of a parody of themselves tha

Rich Jerk Evolution
Rich Jerk Evolution is the new program designed by the Rich Jerk and his friends.It comes out on the 16 March 2007 with great anticiptation.You see, Rich Jerk Evolution is a program designed for people who want to make serious money on the net. And it's been designed for both beginners and "guru's" alike.To join up Rich Jerk Evolution, it is helpful if you have some internet marketing behind you. However, Rich Jerk Evolution is catered for those with no experience whatsoever.Let me know walk you through the making of the Rich Jerk himself.His story is nothing short of amazing.You se

These buzzwords have become so much of a parody of themselves that I have decided to list my top 5 all time favourites, despite me saying that these types of lists annoy me. (Cue the Bullseye music….)

Iiiiiiiiiiinnnnnnnnnn:

1. Fresh

This one annoys me so much! My interpretation is that they want a design that hasn’t really been seen before and is at the cutting edge. How you can achieve this for a small business working with homeowners I have no idea. What they normally mean is they want it to be clean and simple.

2. Funky

Nearly every client hit’s me with this one. I honestly have no idea what they mean by it. Do they want it to be a bit different; do they want their site to appeal to “the kids”? God knows! If you were dealing with a sport manufacturer or a skate board company or a game development company then you could perhaps make their website a bit funky. However Bob’s Electrical Engineers just isn’t that!

3. Sexy

One word that I normally don’t associate with a client’s brand most of the time is sexy. If you think electrical repairs, you most certainly don’t think sexy! Look around the room you are in now and look at the electrical items around you, perhaps a desk fan or a radio. Does it look sexy to you?

What do they expect a designer to do? Go out and take a photo of a wall socket or a light switch and have sexy lingerie hanging from it or a semi naked women (or man) draped across the bonnet of their van? Apart from making their company image appear to be a sleazy/sexist one, or god forbid a sexual innuendo, then I have no idea myself.

4. Professional

I love this one

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Almost anyone can pull together a web-based survey using free or almost free survey tools available on the Internet. In fact, these do-it-yourself tools can help you save money and time by making use of resources already developed by professionals. However, as some of you might know from getting involved with some other do-ityourself activities, you still need to make sure you know what you are doing, follow instructions and allocate enough time and resources to getting the project done. Otherwise, do-it-yourself projects can sometimes become more costly and time consuming than working with a trained professional in the first place.

iPod is a portable media player developed by Apple. A revolution has been on in the media industry which now includes the web as well. Pod casting companies are sprouting everywhere. These are jumping onto the bandwagon of pod casting popularity. Adam Curry automated the process of downloading and syncing audio files to iPod’s.

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet.

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