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Casual Articles - Contract Designers - The Secret To Getting Great Results
Joining more than 2 programs at a time is something you don't want to do. I did this when I started as an Affiliate. If I were to advise a 'newbie' getting involved online I would tell them to promote, market or endorse only '1' product or service at a time.Why?You should c
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-f
I was reading the latest edition of Adverting Age magazine, an industry pub for us advertising nut-cases. Actually, I’m not real fond of the journal – too much junk about big brands and million dollar budgets. Not really the game most of our clients play in.But there was an intere
Telling a designer exactly how to create something is pointless and will reduce the quality of the results.
Why do we hire designers?
If that is why designers are hired, what approach can we use to work with them effectively?
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-fo
Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Sometimes though, no matter how hard they try, searchers can't find the information they need. Maybe they're not familiar with how to narrow an
Telling a designer exactly how to create something is pointless and will reduce the quality of the results.
Why do we hire designers?
If that is why designers are hired, what approach can we use to work with them effectively?
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-f
At last it’s time to get our hands dirty! By that, I mean we now begin the process of actually doing search engine optimization. The first step to optimizing your web site for search engines is the selection of keyphrases.What are keyphrases?It is important to optimize yo
If that is why designers are hired, what approach can we use to work with them effectively?
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-f
Part One of Creating Well-Defined Processes SeriesWhat if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 – did you improve by 10%? The answer might shock you...Because the answer is no. No improvement occurre
If that is why designers are hired, what approach can we use to work with them effectively?
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-f
Okay, so your worst nightmare just came true. Your business was destroyed by forces beyond your control – by the forces of nature, a freak accident, a crime or maybe even a terrorist attack. Now what? Is your life over? Can you ever recover from this? Yes you can! There are three t
Manage you outcomes, not methods. Let me explain. If you want your company website to communicate its professional and customer-focused approach to business, don't tell your designer what colors, typeface and layout to use.
Giving painfully detailed instructions to designers stop their creative juices from flowing. No longer can they come up with innovative solutions, and resort to designing "by the book".
So if that's the wrong way of working with a designer, what is the right way?
Take advantage of their creative abilities and also make them happy
For example, you might tell her that you want website visitors to immediately understand the benefits your environmentally f
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