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Casual Articles - 11 Ways To Drive Traffic Away From Your Website
So you have decided to start up your own home business and after hours of searching you have decided on the program you are going to join.Now stop and take check before you rush in.Yes there are thousands of people running their own home business and yes they are making money from them.What you need to stop and consider is that you will be running you own business and what does any business need to make money? You may come up with several answers but let me tell you from experience the key resource to any successful business is its employees.You can have the best product or service in the world but if your employees are not up to scratch then you will not have a successful business.Now a quick search of the net will bring up thousands of affiliate opportunities and companies willing to offer you the job of promoting their service or product and they require little more than you email and user name to get started. They do not really have a lot to loose by employing you to advertise their service as they only pay you for result so no sign ups then no payments, the only real sack able offence in their eyes is spammingHowever you do have plenty to loose so consider yourself to be your first employee of your business.What I am aski
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A wel
"You will never find time for anything. If you want time, you must make it."-Charles BixtonTime management is not much about managing time but managing oneself. The usual compliant we hear from every one is “No time”. Time is fixed for every one; 24 hrs a day, 52 weeks an year. It is up to the individual how effectively and efficiently he or she manages and uses the time. Plan your time well, and then you will have ample time to do your activities.Characteristics of Time ♣ It is a valuable and scarce resource ♣ It cannot be accumulated like money ♣ Once lost is lost for ever ♣ It cannot be stretchedThere are 3 P’s of time management which needs to be taken care of:1. Planning – must Planning is deciding in advance what to do, when to do and how to do for any activity. For e.g. Consider that you need to submit a sales report to your superior or to your management team. First you need to plan out the outline / content of the report, decide when to do and plan how to go about of doing it.2. Prioritizing – vital The next step is prioritizing the activities. Categorize your activities in to Important and Urgent, Important but not Urgent, Urgent bu
While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.
As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.
Don' Speed-It-Up; Slow-It-Down
Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and mortar store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A well
When was the last time you came home in your Lamborghini, kicked off your sandals, headed straight for the pool area and checked email on your laptop to see how many thousands of dollars worth of orders were waiting for you? You’ve never done that? The website of the online business system you just joined had a picture of a guy doing just that, and it promised that income like that will come in auto-pilot! I smell something fishy here.In today’s Internet it is very hard to look for an online business opportunity without coming across hundreds of websites hyped up to the extreme with promises of substantial income with “virtually no work”. When it comes to “set it and forget it”, it is only true on grills… and even then if you really forget it you end up having charcoal for dinner.Nowadays it is very hard to distinguish real opportunities from real opportunists. Oftentimes we pass up a real chance to make money because the copy may sound too good to be true. As a matter of fact, real marketers have to fill their ad copy with hype to compete with unscrupulous individuals that will promises heaven on earth with absolute disregard for the truth. What sickens me the most is the nerve of some people to make such bold claims with no proof whatsoever!Granted th
How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it's time to move-on. It's like your finger has a mind of it's own.
Speed Kills Marketing Efforts
All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.
What website visitors won't tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and mortar store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A wel
Today, with numerous pages available on the internet dealing with every single topic, webmasters are constantly on the lookout to increase the traffic to their site. One method that gained prominence over the others around was building link popularity. This means that if your site is linked to many other sites, it is regarded as a key resource on that topic and hence features higher in search engine results for that topic.However like with so many other things on the internet, people found ways to control this method. Certain people created sites known as link farms whose only purpose was to build the link popularity of other sites. These contaminated search results and gave some sites a ranking far higher than their content deserved. This came to the notice of the search engines and prominent ones like google have imposed penalties on websites coupled with the link farms and also renovated their algorithms to deal with such deceptive activities undertaken by the webmasters.As with everything in life the best way to build link popularity is the right way. Try getting links to your site from other sites related to the same or similar topics. However just any site is not enough. The onus here should lie on getting quality links. This could prove to be tedious and t
If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.
It isn't about how fast a page loads; it's about delivering an appropriate payoff for the wait.
Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won't wait their turn in a brick and mortar store either, they demand to be served before everyone else - it's just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A wel
In business, it’s a common saying to “Never Let Them See You Sweat.” But sometimes it’s just plain hard to keep unemotional as you do business with someone. When you close a big deal, get permission to build a fantastic piece of art and get paid an unreal amount of money for the project, it’s pretty hard to maintain professional composure. You want to jump up and down, hug the client and turn cartwheels. But we must maintain our dignity.Can you imagine the reaction you’d get from the client? They might be horrified. They’d be thinking, “these people are just too excited, this must be the first big job they’ve ever sold, what have I done, how can I get out of this?”So we pretend that this is commonplace, that it happens all the time, maybe missing a chance to really experience child-like joy. Then we get home and we can’t really talk to friends and neighbors about the joy. We have to keep it safely bottled up, because if we let it out, they’ll think we’re bragging or gloating or showing off. Besides, they didn’t know that we’d been up all night for months, sick with worry, wondering how we were going to make ends meet.I remember the first time we sold a job and were paid a princely sum. It was a rare occurrence. We usually scratch from one job to the next a
The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.
The Reasons Why Web-users Are Impatient
The real reason website users are so damn impatient is not that they have such short attention spans, it's because most websites are designed to meet perceived company objectives, rather than audience needs.
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A wel
If you've read much of anything at Job Search Guidepost, it should come as no surprise that I recommend getting professional help in your job search.Resume writing is a place where most people need help. It's a specialized skill. You aren't "born" able to write an excellent resume. I don't care how many resumes you've read, or how smart you are, or how good you are at your job. Writing a resume isn't something just anybody can do well.So, hire a professional resume writer and save yourself the pain of not getting interviews. Hearing "No"...or nothing at all...gets old right quick.But when you hire that professional resume writer, keep one thing in mind. It's YOUR resume. Here's what I mean.Suppose your resume has some flowery language in it that contains all sorts of fancy terms that you've never used in your life.Now fast-forward to the interview. The interviewer asks you a question about one of those fancy terms.Do you feel sick yet?You see, in the interview, if you can't talk like your resume talks, you're in trouble. The interviewer will smell a bait-and-switch immediately. You essentially lied to him on your resume.If you hire a professional resume writer, make sure that person will work with you to make your resume
How To Drive Traffic Away From Your Website
Let's take a look at some of the reasons why your website visitors may be leaving your website before they've had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.
1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, "the paradox of choice." His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it's a case of diminishing marginal utility.
A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.
Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list of everything you are able to do and every product or service you may be able to offer.
2. Give Web-visitors Too Much Information To Process
Architect, author, and information designer, Richard Saul Wurman, in his book, 'Information Anxiety' talks about, "the ever-widening gap between what we understand and what we think we should understand."
Good website design is about more than technology and aesthetics; it's about deciding what information needs to be presented and what information needs to be left out. If you are truly an expert in your field, you should know what information is important to your customers in order for them to make a decision. Too much information is like too much choice, it confuses rather clarifies. Focus on delivering meaningful content or risk having your visitors hit the exit button.
3. Give Web-visitors Too Much Non-relevant Content
The only thing worse than overloading your website with more information than visitors can absorb is confusing them with useless and non-relevant content.
Non-relevant content is content that doesn't advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn't relevant, dump it.
4. Give Web-visitors Too Many Irritating Distractions
Websites should be designed to direct visitors to the information they want and that information should be the content you want to delivery.
You cannot sell someone a product or service they do not want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.
On the surface, third-party advertisements and banners may seem like a good way to make some extra cash from your traffic, but these ads become so distracting, visitors either get feed-up or click on one of the links that takes them away from your site. Whatever few bucks you earn from these ads, you are loosing by chasing real customers away; this of course assumes you are a real business with something legitimate to sell and not a website that's an excuse to deliver advertisements.
Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.
5. Give Web-visitors Too Many Red Flags
Website visitors are constantly looking for red flags that tell them that the site they are visiting should be skipped as soon as possible.
If you want to make sure visitors won't deal with you make sure you don't provide any contact information: no contact names, no phone numbers, and no mailing address is a sure sign that you won't look after any problems that arise from a website transaction.
Your website must be designed to build trust and
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