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Casual Articles - Website Design Tips - To Increase Sales & Increase Profits
At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing organizations and businesses of every type across the globe needed to adjust their thinking and strategies moving forward. The Internet was changing the way everyone exchanged information and did business everyday, and it was really starting to show (this time).Winning companies were sprouting up all over, profits were being made, conversion was key, spam was out, traffic was on the increase and so were online sales. There was a b
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your s
We have to make amendments in existing substantive and procedural laws to make it compactable with changing technological advancement of e-commerce?Amending Contract Act, 1872I recommend the amendments in section 3 and 4 of contract Act 1872 so as to make the compactable with section 13, 14 and 15, of the electronic transaction ordinance 2002 related with attribute of communication, acknowledgement of receipt and time and place of the communication between the parties. Either additional section should be added for acceptance device of ‘electronic comm
SELL a product and that means:
You don’t need a design that’s a work of art, you need to capture attention and that means getting people to read and take notice of your product or service.
Use these design tips to create a website that will capture your visitor’s attention.
You only get a few seconds so make the most of them.
1. Don’t make the front page to big!
People don’t like scrolling. You should have a small front page with economical artwork and a strong bold text message of the benefits you provide.
What is in it for them?
Make your visitor aware of the advantages of using you.
With many people using lap tops, have a front page that fits in a browser set to 1024 x 768 and shows the entire front page without scrolling.
2. Outline the benefits of using YOU
Your artwork is their as back up, don’t fill the front page with to much clutter.
Make it nice and clean with headings and sub headings to make your visitor take notice and explore your site.
It's vital that the eyes of your visitor see the key benefits you are offering and this encourages them to click off the front page and explore the site.
A good way of doing this is to offer them:
3. A perceived value product or service FREE
Offer visitors a free newsletter, a report or limited time discount to capture their details and e-mail.
They may not buy your service or product today, but they were interested enough to visit, so may do so in future.
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not have had the opportunity to.
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your si
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this me
1. Don’t make the front page to big!
People don’t like scrolling. You should have a small front page with economical artwork and a strong bold text message of the benefits you provide.
What is in it for them?
Make your visitor aware of the advantages of using you.
With many people using lap tops, have a front page that fits in a browser set to 1024 x 768 and shows the entire front page without scrolling.
2. Outline the benefits of using YOU
Your artwork is their as back up, don’t fill the front page with to much clutter.
Make it nice and clean with headings and sub headings to make your visitor take notice and explore your site.
It's vital that the eyes of your visitor see the key benefits you are offering and this encourages them to click off the front page and explore the site.
A good way of doing this is to offer them:
3. A perceived value product or service FREE
Offer visitors a free newsletter, a report or limited time discount to capture their details and e-mail.
They may not buy your service or product today, but they were interested enough to visit, so may do so in future.
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not have had the opportunity to.
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your s
A Franchise Opportunity has numerous benefits over starting a business on your own. The major reason why it pays to become a franchisee is that you are much more likely to still be trading profitably after five years of trading. Over eighty percent of new start ups fail within the first five year!When one buys a business from a franchisor they receive a detailed training programme. This covers all aspects of running a business. The training programme is critical in ensuring that your business runs smoothly.It is the franchisors interest for the franch
Your artwork is their as back up, don’t fill the front page with to much clutter.
Make it nice and clean with headings and sub headings to make your visitor take notice and explore your site.
It's vital that the eyes of your visitor see the key benefits you are offering and this encourages them to click off the front page and explore the site.
A good way of doing this is to offer them:
3. A perceived value product or service FREE
Offer visitors a free newsletter, a report or limited time discount to capture their details and e-mail.
They may not buy your service or product today, but they were interested enough to visit, so may do so in future.
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not have had the opportunity to.
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your s
When the wheels of a car are not properly aligned, the performance of the car suffers. The driver may experience the following: Difficult steering Bumpy ride Uneven tire wear Delay in arriving at the destination A leader (driver) who is in charge of a team or organization (car) may experience the following with poor alignment: Difficulty in leading the team or organization Additional obstacles or bumps in the road Unplanned use of valuable resources Missed
They may not buy your service or product today, but they were interested enough to visit, so may do so in future.
If you capture their email you can database them.
You can then email them regularly and close names that you would otherwise not have had the opportunity to.
Not everyone buys on the first visit, that however doesn’t mean their not interested as they were interested enough to visit your site in the first place.
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your s
Online marketing is turning out to be a powerful marketing tool, and is overtaking conventional marketing strategies. But just like other marketing tools or strategies it has to be used properly for it to be effective. These are some of the essential tips for online marketing.Using Your Website If you already have a website, then update it continuously. And, if you don’t have one then it is high time you launched a website. Get a professional to help you out if you are not well versed in these things. Here are some basic guidelines to design a website
4. Your Site Must Load Quickly
Your site must load quickly.
If it is over loaded with flash, sound or fancy graphics then it will load slowly and many visitors will simply click away.
Flash intros were big in the nineties, but should be consigned to history!
They are no use whatsoever in helping sell a product or service.
They annoy people and make them click away form your site and lose you a potential valuable prospect.
People are there to get information and buy and you need to give it to them.
They should be focusing on the text and the benefits of your product or service, nothing else.
People buy benefits; they don’t come to look at the design.
The web is NOT an art gallery it’s a sales mechanism.
5. Color
Color psychology is important.
People react to color and you need to keep the following points in mind.
1. Write off a white background (its easiest to read black text on white) rather than reversed white on a color.
2. Colors are a matter of personal choice, but the safest colors are: Steel grey, Burgundy, Dark Green and Dark blue.
Use complementary and opposing colors from a color wheel if using more than one color.
6. Graphics and pics should be used sparingly
Use pictures and graphics so they don’t over power your text message. Too many pictures and graphics will focus your visitor’s eyes on them and not your sales message.
Your objective is to make them read the benefits of your service or product and keep them reading.
7. Consistent & Easy Navigation
Navigation should be easy and logical to follow.
On each page, encourage them to contact you, or at least encourage them to give them your email address.
Make sure you do this on every page, you want them to get in touch base ASAP and close them.
8. Text make it easy
Most people don’t like reading long text and you need to keep this in mind.
Use punchy headlines and break the text with sub heads.
All these should stress the benefits of dealing with you and not the reverse ie how wonderful you are, let them decide that for themselves.
Think "you will benefit from" rather than "we provide"
Forget art and get selling!
You will speak to a lot of web design companies that will
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