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Casual Articles - 10 Secrets for Free Media Placement
Are you hoping your customers will suddenly yell out “Bingo – I’ve got it!”? Is your product naming strategy so complex that customers have no choice but to keep their own charts of each name or acronym along with a description of what the product is? Do you sell standalone products or integrated solutions? Are you a busin
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick. What’s the answ
Follow these top ten tips for 2005 and it will be your most profitable year yet!
1. Write an attention grabbing headline.
Realize that your headline must immediately "hook" a busy producer or editor at first glance. If your headline doesn't hook them, they won't read further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be identical. However, an email release requires careful crafting to get right and is an art onto itself. The key concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book release such as your ISBN number, publication date, page count and binding, and if you like a small .jpeg of the cover.
5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.
6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.
7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you
Raising capital can be a harrowing affair for most of us, but particularly so for small struggling businesses, disadvantaged groups and those belonging to the rural sector. Often many of these people have done the rounds of the banks and traditional lending institutions only to be turned away because they have not been able t
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be identical. However, an email release requires careful crafting to get right and is an art onto itself. The key concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book release such as your ISBN number, publication date, page count and binding, and if you like a small .jpeg of the cover.
5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.
6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.
7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you
Determining what price to charge for your services can be difficult, especially when initially starting your business. With home businesses ranging from landscape contractors to massage therapists, writers to caterers, pricing your services are unique to your particular industry. However, there are some common things all smal
4. Be certain to include key information in a book release such as your ISBN number, publication date, page count and binding, and if you like a small .jpeg of the cover.
5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.
6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.
7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you
If you could cram all of your dirty laundry in the washer at once, wouldn't it make more sense than putting in the recommended load? After all, if it saves time and money, why not? It's simple: not only might you blow up the washer, but you become painfully aware that most of the "clean" laundry is sti
5. You can increase your chances of being booked on a radio station if you offer to give away books on the show in your release.
6. For media releases aimed at reviewers, include information on how they can get a book to review by email or fax.
7. Do not follow up to see if the recipient received the release. If this is a show or publication you are keenly interested in, call them with "new information" designed to create more excitement in featuring you.
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you
Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as
8. Keep a notebook with you and jot down names of appropriate media contacts as you read publications and hear radio interviews.
9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that don't apply to their market or beat. Discriminate.
10. Keep a "swipe file" of clever advertisements or headlines you can refer to when you need a creative boost.
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