All professional Website designers are being encouraged to use CSS and most good ones do.

The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

CSS – http://jigsaw.w3.org/css-validator/

HTML – http://validator.w3.org/

Example Site – http://www.services-web-design.com/

Things to take away from section 1:

• Exposure to HTML to fix or add things is inevitable regard
  Caring for High Grain Screens
  Caring for a high gain projection screen is important. Practicing good cleaning and handling of the screen will protect it from damage and extend the life of the screen. It is essential in protecting the investment and keeping the screen useful.Caring for a high gain projection screen starts when it is first purchased. Screens usually come rolled or folded. The first thing a person should do is wait. It is very important not to try to take the screen out of the package before it has gotten to room temperature. If the screen has been subjected to cold or heat during shipping it should be allowed to sit for a while before opening it up. This helps keep the screen from receiving permanent damage. At the same time it is also important to take the screen out of the package as soon as possible once it is at room temperature.Keeping a screen rolled or folded could create a permanent crease or marking on the screen. Once the screen is taken out of the package it should be secured to the support. The screen should be stored in an area where it will not be subjected to handling or dust and where it can stay at a fairly constant temperature.Caring for a high gain projection screen begins right away. The care a person gives their screen within the first few hours of owning it is very important. This is the time when irreversible damage can occur. To ge
  Services Web Design the Winning Inch

  Introduction to Web site design

  Part 1 of 10

  Imagine this web page as the tip of a very large iceberg. What you see on screen is actually the smallest part. To be successful on the World Wide Web / Internet takes time, effort and of course money.

  Introduction

  Deciding to get onto the World Wide Web / Internet today has never been quicker or easier. There are so many options from "do it yourself", Choose a pre-made template or choose from over a million Web designers ranging from the ridiculously cheap to the mega expensive.

  Many first ventures onto the Internet end in disillusionment, massive expense, or simply walk away the project and forgetting the whole thing.

  Why is that? The Internet is a massive beast and is built on a highly technical environment. The reality of the environment is hidden from us by friendly front-end systems. Which is great by encouraging more people to use it. But by not understanding how it all works means that you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.

  This article is the first in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet.

  In this introduction we will cover some of the basics to act as backdrop as you to move through the remaining nine short articles.

  We have adopted a process of nine steps courtesy of Services Web Design.

  Introduction

  1. Consulting
  2. Keywords
  3. Domain Naming
  4. Design
  5. Hosting
  6. Integration
  7. E-commerce
  8. SEO (Search Engine Optimization)
  9. Internet Marketing

  Introduction to Web Design – Basic technology:

  HyperText Markup Language (HTML)

  Client Server Technology

  Web Browsers

  1. HyperText Markup Language (HTML)

  Many will have heard of it and many will know what it does, however many will never want to use it. Dating back, it was a language for formatting text to allow academics to communicate and share with each other.

  Today, there are many software products that present a simple user interface to creating web pages. The software then translates your colors, text styles, lines, boxes and graphical image placement into HTML.

  This removes the user from the technology altogether. On one hand it is great, it means more people get low cost access to the Internet, whilst on the other hand, not so great as it also means that you are not in control of your web pages!

  When you need to add or change something in the HTML, which you will, you are suddenly confronted with reality of what the software has created! Trying to navigate your way through it is both daunting and potentially harmful to your Website.

  To make things easier Frames were introduced to help speed up physical layouts and remove the need for HTML knowledge. Many templates on offer today will be "frames based". The problem with frames is that search engines do not like them. The search engine robots that index your site likes to start at the top right and work through bottom left. So when it finds a table it can become confused. All this means that your Website may not get indexed or if it does it may not index what you want it to. This may cause poor page ranking meaning that your Website will never make it to the first two or three pages of a search result.

  The same is true of you use a Flash based Website. But there will be more on this and the whole issue of Search Engine Optimization in chapter 8.

  The World Wide Web Consortium (W3C) have agreed a standard for better layout and formatting by using Cascading Style Sheets (CSS). This is a separate file to the HTML page. It is used by a Web Browser to interpret both the HTML and the Style of a web page. A lot can be achieved using CSS with the benefit of the HTML page remaining pure. CSS is more complicated to learn and use but it has significant advantages in making changes across large sites from a single file.

  All professional Website designers are being encouraged to use CSS and most good ones do.

  The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

  CSS – http://jigsaw.w3.org/css-validator/

  HTML – http://validator.w3.org/

  Example Site – http://www.services-web-design.com/

  Things to take away from section 1:

  • Exposure to HTML to fix or add things is inevitable regard
    Offline Advertising Tips
    Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.--->Expiration DatesYou want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".--->Track your adsIf you have anyway of tracking your ads, use it. A couple of ways you can do this is:1)Have the customer email/call/mail their orders to you.2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don'
    rstanding how it all works means that you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.

    This article is the first in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet.

    In this introduction we will cover some of the basics to act as backdrop as you to move through the remaining nine short articles.

    We have adopted a process of nine steps courtesy of Services Web Design.

    Introduction

    1. Consulting
    2. Keywords
    3. Domain Naming
    4. Design
    5. Hosting
    6. Integration
    7. E-commerce
    8. SEO (Search Engine Optimization)
    9. Internet Marketing

    Introduction to Web Design – Basic technology:

    HyperText Markup Language (HTML)

    Client Server Technology

    Web Browsers

    1. HyperText Markup Language (HTML)

    Many will have heard of it and many will know what it does, however many will never want to use it. Dating back, it was a language for formatting text to allow academics to communicate and share with each other.

    Today, there are many software products that present a simple user interface to creating web pages. The software then translates your colors, text styles, lines, boxes and graphical image placement into HTML.

    This removes the user from the technology altogether. On one hand it is great, it means more people get low cost access to the Internet, whilst on the other hand, not so great as it also means that you are not in control of your web pages!

    When you need to add or change something in the HTML, which you will, you are suddenly confronted with reality of what the software has created! Trying to navigate your way through it is both daunting and potentially harmful to your Website.

    To make things easier Frames were introduced to help speed up physical layouts and remove the need for HTML knowledge. Many templates on offer today will be "frames based". The problem with frames is that search engines do not like them. The search engine robots that index your site likes to start at the top right and work through bottom left. So when it finds a table it can become confused. All this means that your Website may not get indexed or if it does it may not index what you want it to. This may cause poor page ranking meaning that your Website will never make it to the first two or three pages of a search result.

    The same is true of you use a Flash based Website. But there will be more on this and the whole issue of Search Engine Optimization in chapter 8.

    The World Wide Web Consortium (W3C) have agreed a standard for better layout and formatting by using Cascading Style Sheets (CSS). This is a separate file to the HTML page. It is used by a Web Browser to interpret both the HTML and the Style of a web page. A lot can be achieved using CSS with the benefit of the HTML page remaining pure. CSS is more complicated to learn and use but it has significant advantages in making changes across large sites from a single file.

    All professional Website designers are being encouraged to use CSS and most good ones do.

    The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

    CSS – http://jigsaw.w3.org/css-validator/

    HTML – http://validator.w3.org/

    Example Site – http://www.services-web-design.com/

    Things to take away from section 1:

    • Exposure to HTML to fix or add things is inevitable regard
      Dealing with Bankers and lenders
      This information, excerpted from the book, "Understanding Small Business", to be published in the fall 2005, is used by SCORE in business counseling. For details contact your own banker.At some point every business must borrow money. Prepare yourself before you meet with prospective lenders and understand what lenders are looking for.The size of the investment. One major question is "How much"? Bankers consider some industries riskier than others and require more equity or collateral. The borrowers credit strength, quality of the business plan and a demonstrated ability to service debt from cash are important. Expect to provide equity of 25% to 33%Collateral on a liquidated basis often more than the face amount of the loan may be required. Borrowers may need to pledge personal assets, and provide personal guarantees. Certain assets such as homesteads, and retirement accounts may not be pledged. Owner's Credit history and credit score and explanations of any negative items are necessary.Ability to Service Debt must be demonstrated by cash flow. Allowances must be made for adjustable rate loans. Owner's draw must be recognized and be consistent with a personal budget.Sufficient Capital and Owner's equity investments demonstrated by accurate and complete cash flow projections. The business must service all debt and expenditures including th
      trong>Client Server Technology

      Web Browsers

      1. HyperText Markup Language (HTML)

      Many will have heard of it and many will know what it does, however many will never want to use it. Dating back, it was a language for formatting text to allow academics to communicate and share with each other.

      Today, there are many software products that present a simple user interface to creating web pages. The software then translates your colors, text styles, lines, boxes and graphical image placement into HTML.

      This removes the user from the technology altogether. On one hand it is great, it means more people get low cost access to the Internet, whilst on the other hand, not so great as it also means that you are not in control of your web pages!

      When you need to add or change something in the HTML, which you will, you are suddenly confronted with reality of what the software has created! Trying to navigate your way through it is both daunting and potentially harmful to your Website.

      To make things easier Frames were introduced to help speed up physical layouts and remove the need for HTML knowledge. Many templates on offer today will be "frames based". The problem with frames is that search engines do not like them. The search engine robots that index your site likes to start at the top right and work through bottom left. So when it finds a table it can become confused. All this means that your Website may not get indexed or if it does it may not index what you want it to. This may cause poor page ranking meaning that your Website will never make it to the first two or three pages of a search result.

      The same is true of you use a Flash based Website. But there will be more on this and the whole issue of Search Engine Optimization in chapter 8.

      The World Wide Web Consortium (W3C) have agreed a standard for better layout and formatting by using Cascading Style Sheets (CSS). This is a separate file to the HTML page. It is used by a Web Browser to interpret both the HTML and the Style of a web page. A lot can be achieved using CSS with the benefit of the HTML page remaining pure. CSS is more complicated to learn and use but it has significant advantages in making changes across large sites from a single file.

      All professional Website designers are being encouraged to use CSS and most good ones do.

      The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

      CSS – http://jigsaw.w3.org/css-validator/

      HTML – http://validator.w3.org/

      Example Site – http://www.services-web-design.com/

      Things to take away from section 1:

      • Exposure to HTML to fix or add things is inevitable regard
        Andrew Bogut - His Big Media Blunder And What You Can Learn From It
        Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. 1 overall in the NBA draft recently.Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in."For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Bogut is in line for a sports drink endorsement.But his media comments critical of famous Australian names such as Luc Longley, Andrew Gaze and Shane Heal, could damage his personal brand.What he needs is media training to be able to handle the world's media spotlight.Here's what he said in the media limelight on signing."I think I'm much more competitive and much more of a winner than a lot of those guys."With those guys, over their careers they didn't really show much improvement,"Ouch! When you throw comments like that out in the public arena you can't take them back.And, while he may be confident, the media love conflict, especially a cynical Australian media.And he's learnt fast how undisciplined comments can come undone.Especially at critical moments
        th daunting and potentially harmful to your Website.

        To make things easier Frames were introduced to help speed up physical layouts and remove the need for HTML knowledge. Many templates on offer today will be "frames based". The problem with frames is that search engines do not like them. The search engine robots that index your site likes to start at the top right and work through bottom left. So when it finds a table it can become confused. All this means that your Website may not get indexed or if it does it may not index what you want it to. This may cause poor page ranking meaning that your Website will never make it to the first two or three pages of a search result.

        The same is true of you use a Flash based Website. But there will be more on this and the whole issue of Search Engine Optimization in chapter 8.

        The World Wide Web Consortium (W3C) have agreed a standard for better layout and formatting by using Cascading Style Sheets (CSS). This is a separate file to the HTML page. It is used by a Web Browser to interpret both the HTML and the Style of a web page. A lot can be achieved using CSS with the benefit of the HTML page remaining pure. CSS is more complicated to learn and use but it has significant advantages in making changes across large sites from a single file.

        All professional Website designers are being encouraged to use CSS and most good ones do.

        The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

        CSS – http://jigsaw.w3.org/css-validator/

        HTML – http://validator.w3.org/

        Example Site – http://www.services-web-design.com/

        Things to take away from section 1:

        • Exposure to HTML to fix or add things is inevitable regard
          Site Visitor Value - How to Get More Value from Your Site's Visitors
          What will visitors find when they click on a link that takes them to your site? 1. Will the visitor arrive at a sort of brochure that gives some information and has a products link somewhere on home page? 2. Will they come to an online catalogue for a variety of products and services? 3. Or will they land at a focused, straightforward sales page promoting one specific product or service? Your answer to these questions strongly affects the profitability of your web site. Once you've got traffic coming to your site, here are some useful principles that will help make that traffic more valuable to you.Market research is clear: confused site visitors with too many choices don't buy. They leave, most of the time never to return. Your first goal, then, is to make it very easy for the visitor to stick around long enough to become your customer or client.You can accomplish this in one of two basic ways.One possibility: start with a brochure-type page where the visitor signs up to be on your email list to receive something of value for free. For example, offer a special report or newsletter or digital download, etc. This is a type of site often called a "capture page." Then, follow up with the visitor later via email to make offers of products for sale. Note: in your email follow-up, always include instructions o
          Web Browser to interpret both the HTML and the Style of a web page. A lot can be achieved using CSS with the benefit of the HTML page remaining pure. CSS is more complicated to learn and use but it has significant advantages in making changes across large sites from a single file.

          All professional Website designers are being encouraged to use CSS and most good ones do.

          The W3C provides self-certification for Websites that conforms to the standards laid out for both HTML and CSS. Lookout for the certification symbols / link on pages that conform to W3C standards as you browse. You can use the link yourself it will take you directly the validation page. You can check any Web page in this way for yourself.

          CSS – http://jigsaw.w3.org/css-validator/

          HTML – http://validator.w3.org/

          Example Site – http://www.services-web-design.com/

          Things to take away from section 1:

          • Exposure to HTML to fix or add things is inevitable regardless of Software package used
          • Clean HTML improves your likelihood of success on the Internet
          • CSS is an approved standard that all future / most current web browsers support.

          2. Server and storage - Internet Service Provider

          Internet Service Providers (ISP) will sell/rent you space to host your Website using their hardware. They own massive server farms and usually offer two core technologies namely Unix (many variants) and Microsoft.

          In simple terms the ISP, for a fee, will create a directory on a server (hard disc) in much the same way you would on your own computer i.e. to organize and store your files. This directory is then given an address. On your computer you will probably have a directory called "My Documents". On an ISP server it will http://www. This address is called a "Universal Resource Locator" (URL).

          A URL is a way of accessing the documents within a directory created by an ISP "the Website address. Web addresses / urls look like this http://www.services-web-design.com/index.htm

          To break this address down we begin with "HTTP" (HyperText Transfer Protocol) as a way of identifying that you want to access an hypertext page. HTTP is a request/response protocol between you, the client, and an ISP server.

          The request is transferred to the server via Transmission Control Protocol (TCP) and is used again to deliver the HyperText Markup Language (HTML) page to your web page viewer (browser such as Internet Explorer, Firefox etc)

          The browser, which is located on your local computer, interprets the HTML page and displays it on your screen according to the design.

          The :// part is simply telling the TCP to look at the highest directory. On your computer this is probably C:/ or "My Computer".

          "WWW" tells the TCP to look on the World Wide Web followed by the "." (period) followed by your specific Website address "." (period) extension i.e. COMpany or ORGanisation etc. Finally "/" to indicate the actual page in the example given it is the Index page (home page).

          If no page name is given the default will always be the Index (home) page.

          You may have seen other address types such HTTPS://name.website.com. The "S" indicates "Secure", you will most likely see this when making any transaction via a web page or filling out a form.

          The important aspect to take from this section is that a Website is a collection of documents (HTML pages). A Website is really nothing more than a common address to those pages. You can address any page of the site directly e.g.

          http://www.services-web-design.com will default to the home page (Index.htm)

          http://www.services-web-design.com/process_map.htm will take you directly to the process map page.

          Loading pages to your space on the ISPs server is achieved by using another protocol. The File Transfer Protocol (FTP). Much like TCP is the "get page" protocol, FTP is the "put a page" protocol.

          To do this you will need to know the FTP address, the directory (usually "htdocs"), your user name (assigned by the ISP), your password and of course a document list on your local computer to "upload".

          It is no more complicated than copying files from one location to another. However, the speed is governed by your connection.

          The choices of connection range from a modem using your telephone line or broadband. You may be on a network, but your network server will still use variants of either. The only thing to watch for is your firewall or your computer security software that may want to block the FTP transmission.

          Things to take away from this section 2:

          • A Website is a collection of HTML pages
          • Any HTML page can be accessed directly
          • Websites are hosted by an Internet Service Provider who acts as the "sever"

          3. Internet Browsers.

          We talked a little about these earlier. This software is located on your computer and it translates the HTML page to your scree