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Casual Articles - 7 Steps for Creating Jump Pages that Drive Sales
As a reporter I always get a kick out of hearing about the secrets of success used by pirates of the public relations world, all the special methods and techniques implemented by these crafty folks to get their press releases published and the story about their clients into the promised land of print or television media.What stills surprises me the most, speaking as a professional who has worked on both sides of the fence -- yes, I have a lot of experience in the land of public relations, too -- are the tactic
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short tim
If you’re marketing to a younger demographic, there is a promotional channel that has remained underexploited for some time now. And with recent news about the success of this platform, chances are, it’ll be the next big thing in online marketing.I’m talking about www.myspace.com .For the uninitiated, or for oldies like me who have never really acclimatized to the internet dating scene (which many claim is what MySpace is all about, in essence), www.myspace.com is an online community where users can cr
After a web browser clicks on a search engine generated link (organic or paid), they are directed to a website or jump page. Depending on your promotional tactics, you may be using pay-per-click marketing to generate sign-ups, inquiries, or sales. Regardless of the specific purpose of your page, one fact remains the same – you want a browser to take some type of action.
In the steps that follow, I will share some landing page best practices that have been provide to increase conversion rates and have those browsers taking the action you’re hoping for. Keep the following concepts in mind when designing your jump-page:
Big, Bold, Relevant Headline. If you don’t catch the attention of the browser with a big, bold, headline that is relevant, than nothing else matters. This is why expert marketers test multiple jump-pages at once – to see which page proves most relevant to browsers. For example, if a user is searching for tinker toys, the headline should be targeted as such - versus saying, “Hey check out these toys you can build with”. Doing so is not particularly relevant and as a result individuals will never get past the first few sentences of your jump page.
Use Visuals. If people have to read beyond your headline and sub-headline before understanding what you’re selling (or offering), you’ll have a difficult time getting them to read any further. This is where visuals come in. Pictures are worth a thousand words and can convey your message quickly and with less effort. Make sure your jump page goes beyond plain text and integrates visuals in the form of a different colored font, pictures, and/or video.
Testimonials Sell. Would you buy a product you never heard of? What if your best friend told you all about it? People like to buy based on recommendations. This is particularly true of online purchases. Having proof points validated through like-minded individuals removes fear and breaks down skepticism. There are a variety of ways to share a testimonial and they all work (photo and quote, audio recording, video).
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short tim
You’d think it’d be easy to find the cheapest domain name registrars. Unfortunately, it isn’t. There are simply so many different pricing structures, and a lack of any central comparison website, making a true comparison impossible. In this article, I will look at some common pricing methods, to help you decide which kind of registrar will be best for you.The first thing you should realise is that most of the companies out there saying they’re domain registrars really aren’t. In order to become a registrar, yo
In the steps that follow, I will share some landing page best practices that have been provide to increase conversion rates and have those browsers taking the action you’re hoping for. Keep the following concepts in mind when designing your jump-page:
Big, Bold, Relevant Headline. If you don’t catch the attention of the browser with a big, bold, headline that is relevant, than nothing else matters. This is why expert marketers test multiple jump-pages at once – to see which page proves most relevant to browsers. For example, if a user is searching for tinker toys, the headline should be targeted as such - versus saying, “Hey check out these toys you can build with”. Doing so is not particularly relevant and as a result individuals will never get past the first few sentences of your jump page.
Use Visuals. If people have to read beyond your headline and sub-headline before understanding what you’re selling (or offering), you’ll have a difficult time getting them to read any further. This is where visuals come in. Pictures are worth a thousand words and can convey your message quickly and with less effort. Make sure your jump page goes beyond plain text and integrates visuals in the form of a different colored font, pictures, and/or video.
Testimonials Sell. Would you buy a product you never heard of? What if your best friend told you all about it? People like to buy based on recommendations. This is particularly true of online purchases. Having proof points validated through like-minded individuals removes fear and breaks down skepticism. There are a variety of ways to share a testimonial and they all work (photo and quote, audio recording, video).
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short tim
When I speak with many website and business owners, I usually get asked this question over and over gain. And that is “what can I do to get more customers, clients or subscribers? Well there’s a 1001 answers I can give that question. Because there are so many ways to find new business.The problem with finding and advertising for new customers is that it can be expensive. In essence it could even be a gamble to fork out a bunch of money on a new advertising campaign, newslebecause you really don’t know the
Use Visuals. If people have to read beyond your headline and sub-headline before understanding what you’re selling (or offering), you’ll have a difficult time getting them to read any further. This is where visuals come in. Pictures are worth a thousand words and can convey your message quickly and with less effort. Make sure your jump page goes beyond plain text and integrates visuals in the form of a different colored font, pictures, and/or video.
Testimonials Sell. Would you buy a product you never heard of? What if your best friend told you all about it? People like to buy based on recommendations. This is particularly true of online purchases. Having proof points validated through like-minded individuals removes fear and breaks down skepticism. There are a variety of ways to share a testimonial and they all work (photo and quote, audio recording, video).
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short tim
There are a number of ways that you can promote your website from writing articles for Ezine magazine/article sites (like this one) to the more gimmicky methods like free newsletters, auto responders, etc. If you have been doing any research into website promotion you don’t need another repeat of information you have already heard—what you need is a new idea. One that has real potential to work without requiring a ton of technical experience and/or vast amounts of email addresses to Spam to. You want a simple method
Testimonials Sell. Would you buy a product you never heard of? What if your best friend told you all about it? People like to buy based on recommendations. This is particularly true of online purchases. Having proof points validated through like-minded individuals removes fear and breaks down skepticism. There are a variety of ways to share a testimonial and they all work (photo and quote, audio recording, video).
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short tim
In this noisy world of extroverted personalities, there sure is a lot of talking going on. Whatever happened to the old saying, “silence is golden”? We filter thousands of words each day and studies show only about ten percent of what we hear actually sinks in. The rest becomes white noise.In the workplace, there are times when your message needs to be crystal clear. Maybe it’s to give some important instructions, get information to make a decision, or to correct a performance problem. In these and similar
Provide Something for Free. Encourage action by offering something free in exchange for name and email address. If you’re actually selling a product from your page, consider giving added bonuses for making a purchase. The more you offer at the price point you’ve identified, the more value you create for your potential customer.
Time Bound/Limited Offers. Create a sense of urgency with an offer that is only valid for a short time. You may also make your offer available to a limited number of new registrants. Either method works for creating urgency and encouraging a purchase. You will need to test your time-bound offers to identify the time frame that works best for your potential customer base. The same is true for limited-time offers.
Offer Multiple Payment Options. Believe it or not, some marketers only provide one way for prospective customers to order their product or service. Unfortunately, the world doesn’t work that way, nor should it. Give users multiple options for how they pay. From traditional credit cards to PayPal, the more the merrier. Additionally, be sure to include an 800 number for any questions they may have.
Test.Test.Test. No matter how good you think you are, you can always do better. Be sure to test your control page, attempting to improve conversions each time. This ensures that your business will continue to grow and you’ll better understand what works and what doesn’t with your target audience. It will also help you better understand seasonal trends. Creating an effective jump page is essential for successful online marketing. Begin with a basic page that follows the criteria mentioned above. Test multiple pages to determine which has the highest conversion rate and continually tweak the page to improve results. This ensures jump page will continue to produce long into the future.
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