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  • Casual Articles - Web Site Design Content - Why Colors are King

    Case Study: How Website Monitoring Saved an Online Auto Parts Retailer
    PROBLEM: Customers complaining about site outages and slow site response times. Hosting company claiming that the problems had been resolved. Customers remaining dissatisfied. METHODOLOGY: External website monitoring on a page-by-page basis at one-minute intervals pinpointed the problems. SOLUTIONS: Realigning shared hosting, fixing database indexing, DNS server upgrade, altering the web host's BGP configuration and regular website monitoring. THE ST
    sitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you,
    A More Effective Business Card
    In my life I have literally collected thousands of business cards. When I look through them, I hardly remember the person or business at all! Should a business card not reflect who you are and what your business does?A proper business card is the first piece of marketing literature that is handed out. It should definitely have your name, address, email address and phone number. But I think that most business cards should have more information. Most are very poorly designed.How could we improve on the
    You may not realize it, but many of your website visitors form an immediate opinion about you and your website. The opinion that is formed in this instantaneous way is done so subconsciously. You might wonder why this happens. It has absolutely nothing to do with the text on your website. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

    It doesn't matter either, whether the quality of the images on your website are of the highest. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you, b

    Affiliate Programs - Should You Put Other People's Products On Your Site?
    Are you wondering why you should put affiliate programs on your site, and how it can increase your online income? Thousands of websites are making money just because they promote other people's products, and it doesn't hurt the quality of their website.Promoting affiliate programs is an easy way to earn a steady income to your site with minimum efforts. If you already have a site up and running with a decent amount of traffic, all that you need to do is to add one or more affiliate links on your web pages, a
    sly. You might wonder why this happens. It has absolutely nothing to do with the text on your website. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

    It doesn't matter either, whether the quality of the images on your website are of the highest. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you,

    Older Job Candidates - Part One
    I know an older candidate, currently job hunting, who feels perpetually discriminated against. I’ve known him for years, and I swear he’s projected the same attitude as long as I’ve known him. He believes that employers see him as inflexible, unwilling to learn new skills, set in his ways. Honestly, I think he works hard to live up to these attitudes. He wears these attitudes on his sleeve, as they say — along with the bitterness he feels about being “discriminated against.” But I’ve never known him to do anything
    gle word of your costly copy.

    It doesn't matter either, whether the quality of the images on your website are of the highest. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you,

    What Happened? Troubleshooting Poor Response from Ad Campaigns
    Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let’s take a look at the breakdown of an ad campaign, and how to determine what went wrong.Response vs. ResultsIt’s important to understand the difference between response rate and results. When a customer takes the action you want h
    nsational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the instant opinion is made when your web page is displayed to your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you,
    7 Ways to Get Publicity This Summer
    Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for!In June, July and August reporters are more accessible and open to creative, fun press releases related to entertainment, lighter business stories, trend pieces, technology news, travel features, and back-to-school and education themes. In September, the marketing, PR and agency reps will be ba
    sitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you, but the answer is colors. Your visitor's instant opinion of your website is primarily due to the color scheme which you have used.

    This is because colors are psychological. They engender an intuitive reaction which we can't control. We can't help ourselves. Colors bring us these emotions and feelings whether we want them or not! As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. In their business propositions, the big companies understand that the use of appropriate colors is a key element. What webmasters have to realize, and this ca

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