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Casual Articles - Color Study in Website Design - Understanding the Basic Psychology of Color
One of the most stressful moments for most sales people comes at the point when they have to decide whether or not to go around someone they have been dealing with to that point, be they client or prospect.Some call it end run, backdoor, go over someone’s head, run around, what ever you call it, it’s never an easy decision, and certainly not always the right tactic; having said that it is more often the right choice than most sales people
In the beginning, Yellow Pages ads were, well, yellow. With black type. Then, in an effort to jump start sales, the clever people who invented Yellow Pages in 1886, the Reuben H. Donnelly Corporation, figured an inexpensive way to add red to the ads. Red borders, red type. Higher rates.With the monopoly broken all over the country there are now Yellow Books, Yellow Pages, McLeodUSA Books and a whole bunch of smaller start ups. S
The study of color in design is as complex as the variety of colors in existence. I must start by simplifying a complex subject by going back to the basics--the primary colors. Scientists and artists differ in their definition and application of colors. When scientist talk of primary colors, they are referring to the primary colors of light (spectrum) and not pigment or paint. The primary colors of light are Red, Green and Blue (RGB colors popular with computer and TV screens). On the other hand, when artists talk of colors--especially in print, they are referring to the primary colors of pigment. These are Red, Yellow and Green. This "RYG" colors has been branded as CMYK (Cyan, Magenta, Yellow and Black). K stands for Black so as to not confuse it with Blue. Cyan is a nickname for Blue or dark Blue. Magenta is another name for purplish Red.
The difference in these two major color modes is that screens emit colors in form of light when you look at them. Paper (print) on the other hand absorb colors in form of pigment. This is why color mode in print (CMYK) must be different from that of monitors (web design and TV graphics) which must come in RGB color mode. This is how we come to talk about web-friendly colors. This is also the reason why what works on screen does not work in print. The standard resolution for monitors is 72 dpi while the resolution for most print jobs is 300 dpi. Dpi stands for dot
When it comes to great business leaders we often think of those who started or led enduring companies, such as Jack Welch of General Electric or Sam Walton of Wal-Mart. This week the world lost a truly phenomenal business mind when William Zehnder passed away.Zehnder was well-known in Central Michigan as “Mr. Frankenmuth”. He is credited with the concept of turning a small town in to a leading tourist attraction.The story dates b
The difference in these two major color modes is that screens emit colors in form of light when you look at them. Paper (print) on the other hand absorb colors in form of pigment. This is why color mode in print (CMYK) must be different from that of monitors (web design and TV graphics) which must come in RGB color mode. This is how we come to talk about web-friendly colors. This is also the reason why what works on screen does not work in print. The standard resolution for monitors is 72 dpi while the resolution for most print jobs is 300 dpi. Dpi stands for do
Do you have a mailing list, but you just don’t know what to do to communicate with it? Do you have a web site, and you get some traffic, and you are making sales, and you just know you could make more, if only you were mailing your traffic regularly? Are you simply overwhelmed at the process of writing an email sequence to send to your list? If any of the above are true, you are not alone.You see, many web businesses do not do the bus
The difference in these two major color modes is that screens emit colors in form of light when you look at them. Paper (print) on the other hand absorb colors in form of pigment. This is why color mode in print (CMYK) must be different from that of monitors (web design and TV graphics) which must come in RGB color mode. This is how we come to talk about web-friendly colors. This is also the reason why what works on screen does not work in print. The standard resolution for monitors is 72 dpi while the resolution for most print jobs is 300 dpi. Dpi stands for do
I recently received an email from one of the so called internet marketing gurus stating that Affiliate Marketing is not a Real Business. He went on to take the position that if you are involved with affiliate marketing, you are not a real business person or entrepreneur because you are selling digital products authored by other people. In his opinion, the fact that you are not the author of the product you are selling means you are not a real bu
The difference in these two major color modes is that screens emit colors in form of light when you look at them. Paper (print) on the other hand absorb colors in form of pigment. This is why color mode in print (CMYK) must be different from that of monitors (web design and TV graphics) which must come in RGB color mode. This is how we come to talk about web-friendly colors. This is also the reason why what works on screen does not work in print. The standard resolution for monitors is 72 dpi while the resolution for most print jobs is 300 dpi. Dpi stands for do
Now that you've chosen your products, ordered it and received it promptly, what's the next step? The proper distribution of your products spells the success or the utter failure of your promotional products marketing plan. When developing the strategy for the distribution, you should take into consideration its costs over the cost of your promotional product. Even if it does come in a bit higher, try to limit it to an amount that would still ens
Overall, colors affect the way we live, interact and do business. Look around you and you will notice that our environment is draped in colors. Therefore, the best way to study colors is to study nature.
Art and Design is man's attempt to copy nature. So, color study takes us back to appreciation of nature. Color contrast and harmony which is central to design work is prevalent in nature study. For instance, green snakes blend with green grass to escape detection. Look at the leaves of a tree. You will see green in proximity with yellow and earth brown in beautiful variety.
The closest we come to nature in design is adopt the man-made guide we call color wheel. Color wheel is the heart and soul of color theory, color contrast and harmony in design. Color wheel uses the primary colors of pigment and not light. The three primary colors of red, blue and yellow produce secondary colors when mixed in varying proportions. Tertiary colors are produced when secondary colors are mixed together. Colors that stand opposite to one another on the color wheel are called complimentary colors. Red is complimentary to green. Colors lying close to each other are called contiguous colors. Black and white are contrasting colors.
There are no black and white original
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