ALMOST FREE MARKET RESEARCH

Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

• Free consultation for serious injuries
• Need legal help?
• Find the right attorney
• Maximum cash compen
  What Do Copywriters Do At Focus Groups? Part 1
  This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usually $50 or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs...by and large.Focus groups happen all over, but usually take place in certain places in the country that are considered good 'li
  Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.

  Just by changing a word or two or combining a couple of phrases, you can increase your response rate dramatically. Book publishers know that a book's title can make the difference between it becoming a best seller or a loser. Wouldn't you like your service and products to be best sellers?

  In the past if you wanted to be sure you'd found the best name for your business or the right phrases to use in your marketing materials, you needed to hire a marketing research firm to get a reliable answer. Using phone surveys and focus groups, a market research firm can tell you which names turn prospects off and which make people want to buy your services and products.

  While marketing research firms may still be the best answer for mid to large businesses, most independent professionals and small business owners, don't budget tens of thousands of dollars for this type of in-depth analysis. So how do you find out which key words and phrases will attract clients to you?

  You can research and test words and phrases to dramatically increase the response to your marketing. Thanks to the development of the internet and a couple of free and almost free online tools you can easily research which words pull in prospects and which push them away. Use the steps outlined below, to refine the words you use in your marketing.

  START WITH A FOCUS ON CLIENT'S PROBLEMS

  Don't make the mistake of marketing your services and products by focusing on your name, professional label, your credentials or processes. Your prospects are concerned about their own problems, issues and needs. For example, the phrase "back pain" is searched for on the internet one and a half times as often as "chiropractor".

  If you're a chiropractor, your marketing materials should focus on the pain that your clients' experience. Start with words that focus on prospects' problems. If you can't think of any, use words that describe the solution to their problems. What problems and solutions are your clients looking for?

  USE ATTENTION GETTING WORDS

  Everyone knows that certain words like "sex" attract attention. The problem is "sex" won't attract clients for 99.9% of small businesses. It's not going to help a lawyer, cleaning service, caterer, etc. Other words that get attention are how to, secrets, and free. The title of this article contains at least two attention-getting words. Can you identify them?

  FISH WHERE THE FISH ARE

  Certain category phrases exist to describe most types of businesses or tasks. If you are a web designer, the phrase "web design" is one. If you sell pyrotechnics, the more commonly used term is "fireworks"; by a factor of twenty-two. Improve the response to your marketing by using the common phrases people use to search online, the same ones used commonly in association with the services and products you sell.

  Overture and Wordtracker provide free online tools to help you find the words and phrases your prospects are interested in. Make a list of all the words and phrases you think people associate with your services whether or not have a web site. Then test each phrase to find out which words attract the most attention.

  The easiest tool to test word or phrase popularity is Overture's at http://inventory.overture.com/d/searchinventory/suggestion/ Type in possibilities from your list and look at the how many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.

  ALMOST FREE MARKET RESEARCH

  Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

  • Free consultation for serious injuries
  • Need legal help?
  • Find the right attorney
  • Maximum cash compens
    BJ's Wholesale Club: An Industry Success Story
    In the 1980s a phenomenon began to take hold in the retail industry: wholesale [or warehouse] clubs. These 'big box' retailers are dotting the American landscape and offer something beyond what the typical Wal-Mart, Target, or Kmart have: large packaged items at nicely discounted prices. Currently, Costco's, Sam's Club, and BJs dominate the market. Recently, my family joined BJ's and I will share with you why I think their business is a success story.When we moved to the Raleigh, North Carolina area from New Jersey in 2004, we knew that the retail market -- including supermarkets and discount stores -- was strong. Within a two mile radius of where we live we counted at least a half a dozen supermarkets and
    e people want to buy your services and products.

    While marketing research firms may still be the best answer for mid to large businesses, most independent professionals and small business owners, don't budget tens of thousands of dollars for this type of in-depth analysis. So how do you find out which key words and phrases will attract clients to you?

    You can research and test words and phrases to dramatically increase the response to your marketing. Thanks to the development of the internet and a couple of free and almost free online tools you can easily research which words pull in prospects and which push them away. Use the steps outlined below, to refine the words you use in your marketing.

    START WITH A FOCUS ON CLIENT'S PROBLEMS

    Don't make the mistake of marketing your services and products by focusing on your name, professional label, your credentials or processes. Your prospects are concerned about their own problems, issues and needs. For example, the phrase "back pain" is searched for on the internet one and a half times as often as "chiropractor".

    If you're a chiropractor, your marketing materials should focus on the pain that your clients' experience. Start with words that focus on prospects' problems. If you can't think of any, use words that describe the solution to their problems. What problems and solutions are your clients looking for?

    USE ATTENTION GETTING WORDS

    Everyone knows that certain words like "sex" attract attention. The problem is "sex" won't attract clients for 99.9% of small businesses. It's not going to help a lawyer, cleaning service, caterer, etc. Other words that get attention are how to, secrets, and free. The title of this article contains at least two attention-getting words. Can you identify them?

    FISH WHERE THE FISH ARE

    Certain category phrases exist to describe most types of businesses or tasks. If you are a web designer, the phrase "web design" is one. If you sell pyrotechnics, the more commonly used term is "fireworks"; by a factor of twenty-two. Improve the response to your marketing by using the common phrases people use to search online, the same ones used commonly in association with the services and products you sell.

    Overture and Wordtracker provide free online tools to help you find the words and phrases your prospects are interested in. Make a list of all the words and phrases you think people associate with your services whether or not have a web site. Then test each phrase to find out which words attract the most attention.

    The easiest tool to test word or phrase popularity is Overture's at http://inventory.overture.com/d/searchinventory/suggestion/ Type in possibilities from your list and look at the how many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.

    ALMOST FREE MARKET RESEARCH

    Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

    • Free consultation for serious injuries
    • Need legal help?
    • Find the right attorney
    • Maximum cash compen
      Earned Value
      Earned value (EV) is one of the most sophisticated and accurate methods for measuring and controlling project schedules and budgets. EV has been used extensively in large projects, especially in government projects. PMI is a strong supporter of the EV approach because of its ability to accurately monitor the schedule and cost variances for complex projects.Although it is sophisticated, EV can be scaled to be appropriate for any size of project. The key is in the project planning.There are three primary advantages to using EV: 1. Accuracy in reporting 2. Ability to deal with the uneven rate of project expenditures and work 3. The early warning it provides project managers, allowing th
      problems, issues and needs. For example, the phrase "back pain" is searched for on the internet one and a half times as often as "chiropractor".

      If you're a chiropractor, your marketing materials should focus on the pain that your clients' experience. Start with words that focus on prospects' problems. If you can't think of any, use words that describe the solution to their problems. What problems and solutions are your clients looking for?

      USE ATTENTION GETTING WORDS

      Everyone knows that certain words like "sex" attract attention. The problem is "sex" won't attract clients for 99.9% of small businesses. It's not going to help a lawyer, cleaning service, caterer, etc. Other words that get attention are how to, secrets, and free. The title of this article contains at least two attention-getting words. Can you identify them?

      FISH WHERE THE FISH ARE

      Certain category phrases exist to describe most types of businesses or tasks. If you are a web designer, the phrase "web design" is one. If you sell pyrotechnics, the more commonly used term is "fireworks"; by a factor of twenty-two. Improve the response to your marketing by using the common phrases people use to search online, the same ones used commonly in association with the services and products you sell.

      Overture and Wordtracker provide free online tools to help you find the words and phrases your prospects are interested in. Make a list of all the words and phrases you think people associate with your services whether or not have a web site. Then test each phrase to find out which words attract the most attention.

      The easiest tool to test word or phrase popularity is Overture's at http://inventory.overture.com/d/searchinventory/suggestion/ Type in possibilities from your list and look at the how many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.

      ALMOST FREE MARKET RESEARCH

      Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

      • Free consultation for serious injuries
      • Need legal help?
      • Find the right attorney
      • Maximum cash compen
        Medical Billing - Software Registration
        In the world of medical billing, there is a lot of red tape. The government itself has so many regulations that they're enough to strangle a billing company to the point where they can just about do business. And just when you thought that this problem would at least end with the software that you buy to do your billing with, you get hit with more red tape and regulations. In this installment, we're going to discuss the issue of software registration, both on the end of the manufacturer and the biller.A company can't just decide it wants to make a piece of medical billing software. Well, it can, but selling it is going to be another issue altogether, at least in the United States. See, the good old US
        sses or tasks. If you are a web designer, the phrase "web design" is one. If you sell pyrotechnics, the more commonly used term is "fireworks"; by a factor of twenty-two. Improve the response to your marketing by using the common phrases people use to search online, the same ones used commonly in association with the services and products you sell.

        Overture and Wordtracker provide free online tools to help you find the words and phrases your prospects are interested in. Make a list of all the words and phrases you think people associate with your services whether or not have a web site. Then test each phrase to find out which words attract the most attention.

        The easiest tool to test word or phrase popularity is Overture's at http://inventory.overture.com/d/searchinventory/suggestion/ Type in possibilities from your list and look at the how many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.

        ALMOST FREE MARKET RESEARCH

        Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

        • Free consultation for serious injuries
        • Need legal help?
        • Find the right attorney
        • Maximum cash compen
          Denim in Vintage Look
          Right from the days of the original gold miners till present times, Denim continues to be the fashion staple and world would come to a halt without it as stated by international fashion world. Denim trends are undergoing steady changes globally today, some extremely different resulting in an assortment of designs, purposes and certainly the inspiration. Denim has excelled the boundaries still one thing presently regulates Denim world a calling to its origins, designs motivated by hard-wearing work clothes.Based on the state of the art techniques of finishing, latest dying processes and obvious styling has continuously raised the attractiveness of Denims. Most specifically, the Sulphur dyeing methods with e
          many times it was used in a search in the last month. Write the number down next to the word or phrase on your list and continue testing until you have a clear winner. Make sure the keywords you use to describe yourself, and the ones you use on your web pages to help the search engines find your site are ones your prospects use, too.

          ALMOST FREE MARKET RESEARCH

          Once you know the category phrase that best describes your services and products, the next step is to develop your tagline, or the copy you use in your web site description or even yellow page advertising copy. If you are a lawyer you might have a listing in the yellow pages under attorneys, but what should you say to prompt people to call your office? Do you know which of the following phrases is most likely to pull in prospects?

          • Free consultation for serious injuries
          • Need legal help?
          • Find the right attorney
          • Maximum cash compensation
          Without doing some market research you won't know which phrase, if any of these, is the most effective. Thanks to www.Google.com/adwords it's easy to test out your ideas. Depending on the popularity of your key words and how long you run your test, it will cost twenty to fifty dollars or more at Google. You can sign-up, put up as many variations of your ad as you want, and see which ones people respond to. You may be surprised that changing a word or two can increase your response by factors of five or more. Once you see which phrases are working, try combining them to improve your response even more.

          Even if you never run an ad, researching which phrases pull in prospects can help your business grow. Use the results on your business card, in your tagline, as the title to your web site or as the title to an article and pull in many more clients and customers.

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