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Casual Articles - The Importance Of Keywords In Web Design (Part 3 Of 10)
Customers do not measure you on your earnings per share. They have their own measurement. The important thing to have from customers is their loyalty. Companies that ignore this important element face dismal future of low growth, weak profits and shortened corporate life span.Frederick Reichheld, a customer-loyalty guru and author of bestselling books, The loyalty Effect and Loyalty Rules! argued that loyalty is the guarantee of your competitive advantage and survival. Based on his study, 5 per cent increase in customer retention will be translated into growth of between 25 and 95 per cent in profitability.When you set aside your own interests and do something extra for a client – when the client perceives that you have helped him in some out-of-
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how
Are you frustrated starting your highly profitable internet business ?Are you confused as to which internet guru should you believe ?Doing business online is similar to an offline business. You give some few years of research work in a particular niche, get the right market, right product and then you fit into a HIGHLY profitable cyber space that makes you money on autopilot for your entire life.There are...1. NO Shortcuts. 2. NO overnight internet millionaire schemes. 3. NO push a button get rich machine. 4. NO instant internet riches.The simple truth is 'YOU get what you pay for in the form of time and money'.Here are some myths I believe that leads YOU on a wrong track while starting your own internet business...You are here: - Home - articles - keywords
Keywords
Keywords are words or phrases used when searching the Internet via a search engine.
A Keyword can be just about anything! However, the ones that matter are the ones that lead prospective new client to your Website.
To find Keywords that are commonly used there a variety of sources and the good news is that most sources are free. Every search is recorded and ranked according to its popularity.
Using the same example from one of our early articles entitled “Considering a web site or unhappy with the one you have?” we focused on setting up a restaurant.
Here is an abstract to save going over old ground:
Try this exercise using your preferred search engine:
Create a search using these words: “Restaurant”
At the time of writing this article I got 329,000,000 results
Repeat the exercise using: “Bristol Restaurant”
At the time of writing this article I got 1,800,000 results
Repeat the exercise one final time using: “Bristol Vegan restaurants”
At the time of writing this article I got 101,000 results
Why is this important? Well if you publish your new web site based on “Restaurant” as your keyword you would enter the competition for a top 20 result spot at number 329,000,001st. Which, I am sure you will agree, is not a great place to start.
Whereas if we used “Bristol Vegan restaurants” with only 101,000 competitors the opportunity to get a top 20 spot is relatively easy, in web terms 101,000, to a good web designer.
In fact if you chose to call your web site / business “bristol-vegan-restaurant” you would get the number one spot within 2-3 months just based on the name!
The exercise is a good one and it will be interesting to see if anything has changed since it was published.
For the purposes of this article we want to emphasise that Keywords are an integral part of the Website design process.
Bristol Vegan Restaurant is a good keyword for the home page. But there are going to be more than one page in the Website. So what alternatives page keywords are there and how are keywords used in the Website.
To begin with we are going to base this exercise on a Google utility, it is free and simple to use. So open a new window and search for “Google keywords” Number one on the result list should be “Google adwords Keyword suggestions”. If it is not number one on the list then look for it, as it should be near the top! Or you can just use this link https://adwords.google.com/select/KeywordToolExternal
Follow the link and enter the following into the search box (without the quote marks): “Website design”
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how
A name squeeze page is just a simple webpage designed with the sole purpose of collecting leads. Name squeeze pages have been used by marketers quite successfully for a variety of purposes. The primary purpose is to build a list of subscribers who you can then make offers to.You probably heard of the saying the money is in the list. A name squeeze page is a very effective way of getting people to your list. Since visitors only has 2 choices when you reach a name squeeze page. They either opt in to your list or hit the back button. By limiting the choices visitors have, you can get a better response which is to sign up to your list.A name squeeze page does not have to be fancy. In fact, from my testing a simple webpage with 2 to 3 paragraphs of text on a white
Try this exercise using your preferred search engine:
Create a search using these words: “Restaurant”
At the time of writing this article I got 329,000,000 results
Repeat the exercise using: “Bristol Restaurant”
At the time of writing this article I got 1,800,000 results
Repeat the exercise one final time using: “Bristol Vegan restaurants”
At the time of writing this article I got 101,000 results
Why is this important? Well if you publish your new web site based on “Restaurant” as your keyword you would enter the competition for a top 20 result spot at number 329,000,001st. Which, I am sure you will agree, is not a great place to start.
Whereas if we used “Bristol Vegan restaurants” with only 101,000 competitors the opportunity to get a top 20 spot is relatively easy, in web terms 101,000, to a good web designer.
In fact if you chose to call your web site / business “bristol-vegan-restaurant” you would get the number one spot within 2-3 months just based on the name!
The exercise is a good one and it will be interesting to see if anything has changed since it was published.
For the purposes of this article we want to emphasise that Keywords are an integral part of the Website design process.
Bristol Vegan Restaurant is a good keyword for the home page. But there are going to be more than one page in the Website. So what alternatives page keywords are there and how are keywords used in the Website.
To begin with we are going to base this exercise on a Google utility, it is free and simple to use. So open a new window and search for “Google keywords” Number one on the result list should be “Google adwords Keyword suggestions”. If it is not number one on the list then look for it, as it should be near the top! Or you can just use this link https://adwords.google.com/select/KeywordToolExternal
Follow the link and enter the following into the search box (without the quote marks): “Website design”
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how
If you are reading this article you are living breathing proof that a wacky headline draws attention*. Unless someone is forcing you to read this.Maybe someone is holding your eyelids open and forcing you to stare at this article. But you don't have to READ it. You could just let your eyes go out of focus. Try it.Or maybe they have a gun to your head and are making you read it out loud. In that case... YOU STUPID GUN MAN! I HATE YOU! STOP MAKING ME READ THIS OR I COULD GET ANGRY!If you have made it this far, your captor obviously has a good sense of humor.Maybe you should hire HIM to write your headlines. He just might be crazy enough to bring you some serious business prospects.Here are some headline ideas that will work for any business:
Whereas if we used “Bristol Vegan restaurants” with only 101,000 competitors the opportunity to get a top 20 spot is relatively easy, in web terms 101,000, to a good web designer.
In fact if you chose to call your web site / business “bristol-vegan-restaurant” you would get the number one spot within 2-3 months just based on the name!
The exercise is a good one and it will be interesting to see if anything has changed since it was published.
For the purposes of this article we want to emphasise that Keywords are an integral part of the Website design process.
Bristol Vegan Restaurant is a good keyword for the home page. But there are going to be more than one page in the Website. So what alternatives page keywords are there and how are keywords used in the Website.
To begin with we are going to base this exercise on a Google utility, it is free and simple to use. So open a new window and search for “Google keywords” Number one on the result list should be “Google adwords Keyword suggestions”. If it is not number one on the list then look for it, as it should be near the top! Or you can just use this link https://adwords.google.com/select/KeywordToolExternal
Follow the link and enter the following into the search box (without the quote marks): “Website design”
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how
Intangible Corporate Assets such as Organizational Capital, Blue Sky and Brand Name Capital, actually they all have a common thread in my opinion. Here are some thoughts on these issues. And first I would like to comment on a couple of UCLA, Anderson School of Business items which are of interest. And I must say these research pieces are somewhat cutting edge, in business management theory.This is particularly interesting to me as one of my family tree offshoots was Friedrich Winslow Taylor, whose mom, Emily Winslow was an offshoot of the Winslow’s in the Philly area, which are my direct ancestors after they had moved from the Mass and Maine areas. Thus Freidrich Winslow Taylor had similar beliefs in organization which also I had nurtured into my upbringing and there
To begin with we are going to base this exercise on a Google utility, it is free and simple to use. So open a new window and search for “Google keywords” Number one on the result list should be “Google adwords Keyword suggestions”. If it is not number one on the list then look for it, as it should be near the top! Or you can just use this link https://adwords.google.com/select/KeywordToolExternal
Follow the link and enter the following into the search box (without the quote marks): “Website design”
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how
Too often a business assumes that IP based solutions are the best choice to satisfy their communication requirements. Particulalrly with convergence issues. But....don't get caught making a hasty decision. There are viable options...and factors to consider before making a final choice.One of the problems with convergence is protocol, starting with IP.While we tend to think in terms of Internet and IP, there are alternatives. Dedicated circuits come to mind, followed by frame relay. One option that hasn't gotten much exposure but may offer some real advantages is gigabit Ethernet via fiber optics. The fiber overcomes the distance limitations associated with Ethernet. Ethernet allows for layer 2 switching versus IP based routing. From a private network perspe
You now have a list of keywords on the left of the screen, a number of boxes under the heading - The actual months Search Volume i.e. “February Search Volume” and a third column displaying “Advertiser Competition”
The boxes below each column, partially to totally greened out, indicate the volume.
Making sure that is being sorted by Advertiser Competition. Place your mouse / pointer over “Advertiser Competition” and click There will a small downward arrow to the left of A in “Advertiser”.
Congratulations you can now see the top Keywords for “Website design”. To see just how fierce the competition is in this area do a regular Internet search using the same keyword.
On the day of writing this article I got 447,000,000 results. That is pretty tough competition by anyone’s standards.
So being a new kid on the block, it would be foolish to begin to compete using that Keyword.
So this is where the actual “Search Volume” column comes into play. This column represents the actual search volume by the like of you and me. By clicking on that column so that the small arrow appears to the left of this column. We can work out how many people are actually searching the Internet using these keywords.
The first practical keyword based on actual search versus advertiser competition is “CSS Website Design” followed by “Designer Clothes Website”. Please note that this result is likely to change as more advertisers start using these keywords!
In both examples there is a low search volume, but there is also very little competition. Now try the regular Internet search using “CSS Website design”. The results have changed dramatically from our original 447,000,000 to just 85,300,000 (on the day of writing this article). The number one result I got was for a company called CSS-Website.com. So these guys did good! As in our restaurant example they went for keyword in their name.
Play around with this for yourselves using keywords that would meaningful to your Website.
Now we know where to find keywords. It is now time to focus on how to use them.
Naming your Website with a keyword will clearly give you a slight competitive edge. But there are more to keywords than that.
Meta tags. A meta tag sits in the HTML of your Website pages. It is not readable from the Website itself. You can however look at meta tags by using your browser.
Find “View” in your browser’s menu, and select “view source / page source ”. You will see the XHTML code and the meta tags at the top of the screen.
These are the actual Keywords that a site is competing with.
Meta tags are now only used by a minority of search engines.
Today, but always subject to change, the page title is used so must contain the keywords relevant for that page. The Keywords must also be repeated in the Web page content at least 3-4 times in context to the actual content.
The meta tag / page title indicates what the Web page is about to a search engine robot. But if the robot does not find the keyword in the body of the page it will ignore it.
In Web Design Keywords work best if they are built into the URL and in the design of every page. This will include page title,
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/83902/casualarticles-The-Importance-Of-Keywords-In-Web-Design-Part-3-Of-10.html">The Importance Of Keywords In Web Design (Part 3 Of 10)</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/83902/casualarticles-The-Importance-Of-Keywords-In-Web-Design-Part-3-Of-10.html]The Importance Of Keywords In Web Design (Part 3 Of 10)[/url]
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