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Casual Articles - Put Audio & Video on Your Web Site
Building Links To Build Traffic
In the past, one of the most effective way to generate traffic and improve your search engine ranking is through building links. Building links is very easy. Just find someone with a site that has content similar to your own and strike a deal where you will link each others site in your web pages. But those good old times are gone. Some web masters figured out how to abuse the system by creating link farms and other schemes with absolutely no benefit for the site visitors to trick search engines. But searc
bvious, doesn’t it?)
In the past, one of the most effective way to generate traffic and improve your search engine ranking is through building links. Building links is very easy. Just find someone with a site that has content similar to your own and strike a deal where you will link each others site in your web pages. But those good old times are gone. Some web masters figured out how to abuse the system by creating link farms and other schemes with absolutely no benefit for the site visitors to trick search engines. But searc
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Top Ten Tips For Hiring A Senior Executive
There is no more important decision than choosing the people at the top or your organization. After all, they will hire or approve everyone else in the company, set the tome for values and make virtually all key decisions that will mean success or failure every business day.A structured approach to hiring that includes all of the following items must ALWAYS be followed for any senior level hire (VP and above), where the cost of mistake can often be a six-figure sum. Understand the direction in whic
As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!There is no more important decision than choosing the people at the top or your organization. After all, they will hire or approve everyone else in the company, set the tome for values and make virtually all key decisions that will mean success or failure every business day.A structured approach to hiring that includes all of the following items must ALWAYS be followed for any senior level hire (VP and above), where the cost of mistake can often be a six-figure sum. Understand the direction in whic
Let’s start with an audio only presentation:
- Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.
- Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don’t, rewrite it!
- Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you’d prefer not recording the audio yourself.)
- Use the best quality tape recorder available to you. A cassette recorder is fine.
- Use a high quality brand name audiotape.
- An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.
- Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn’t it?)
- Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.
- Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.
- Send the tape to the encoding (streaming) vendor. They’ll take it from there!
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5 Tips for Developing a Money-Making eZine
An ezine is simply an electronic newsletter that you send to people who have signed up for it. Here is how to make money with one. Tip #1: Develop a one-page web siteYou won't need an elaborate web site because your only objective is to get visitors to sign up for your ezine. This means you can get by with a one-page site. Keep in mind that this is your only sales tool. So you need to fill your one-page site with tons of useful information, then close with a strong “call to action” to
with an audio only presentation:An ezine is simply an electronic newsletter that you send to people who have signed up for it. Here is how to make money with one. Tip #1: Develop a one-page web siteYou won't need an elaborate web site because your only objective is to get visitors to sign up for your ezine. This means you can get by with a one-page site. Keep in mind that this is your only sales tool. So you need to fill your one-page site with tons of useful information, then close with a strong “call to action” to
- Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep the script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas.
- Have someone who is not familiar with your business review the script and your site. Be sure that they understand your message. If they don’t, rewrite it!
- Practice reading the script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you’d prefer not recording the audio yourself.)
- Use the best quality tape recorder available to you. A cassette recorder is fine.
- Use a high quality brand name audiotape.
- An external microphone that plugs into your recorder is preferable to the one that comes built-in. They are very inexpensive and produce a better recording.
- Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn’t it?)
- Speak naturally! It can help to have a friend or colleague act as an audience to give you focus.
- Record your presentation several times. Select the one that will sound the most natural and inviting to your site visitors.
- Send the tape to the encoding (streaming) vendor. They’ll take it from there!
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Managers' Biggest Blunders
Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknow
liar with your business review the script and your site. Be sure that they understand your message. If they don’t, rewrite it!Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknow
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Top 10 Traffic Building Mistakes To Avoid
When people look to submit their sites to the major search engines, there are some key mistakes that should be avoided for successful promotion.SpamThe surefire way of getting your site blacklisted from the major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success. It isn't.Untargeted TrafficIt's one thing to generate lots of new traffic to your site, but is it the right traffic? If you're sel
ilable to you. A cassette recorder is fine.When people look to submit their sites to the major search engines, there are some key mistakes that should be avoided for successful promotion.SpamThe surefire way of getting your site blacklisted from the major search engines. Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success. It isn't.Untargeted TrafficIt's one thing to generate lots of new traffic to your site, but is it the right traffic? If you're sel
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Organizing Your Office For Maximum Productivity With The Right Office Equipment
A good office {even if it is a home office) is one that is well organized and tidy, such that it creates an atmosphere that is suitable for working efficiently and effectively. The importance of a tidy, clutter-free office cannot be overstated in maximizing productivity and setting oneself well on the path to success.Initially, organizing an office might seem like a tedious chore, but once done, it is sure to make such a difference to the ambience that makes work a fun activity one eagerly looks for
bvious, doesn’t it?)
A good office {even if it is a home office) is one that is well organized and tidy, such that it creates an atmosphere that is suitable for working efficiently and effectively. The importance of a tidy, clutter-free office cannot be overstated in maximizing productivity and setting oneself well on the path to success.Initially, organizing an office might seem like a tedious chore, but once done, it is sure to make such a difference to the ambience that makes work a fun activity one eagerly looks for
A video presentation takes a little more time and effort, but you really can do it yourself. Your home video camera will work just fine! All of the same rules you used to make your audiotape apply here including the use of an external microphone. Good quality videotape is essential. The following suggestions will help you prepare a video presentation for your site that should stream very well:
- Keep the camera steady! Put the camera on a tripod or brace it against something solid like a table or a wall. If you must pan or zoom, do it very slowly. (Too much motion can cause a “blurry” stream.)
- Simplify your frame. Think about where everything is going to be. People coming in and out of the frame can create movement that may cause confusion.
- Stay focused. A lot of auto-focus cameras can’t focus properly if you are too close to your subject. Five or six feet away is a good distance. Don’t try to shoot through a window; the camera will focus on the glass.
- Good lighting is essential. Try to light your scene from the front. Don’t stand in front of a window; the backlighting will cause you to be in silhouette. Try shooting outside if possible.
- Use the fastest record speed. This will insure the best video quality.
- Record in a quiet place. Hold the mike close to your mouth to cut down on external noises.
- RELAX AND ENJOY YOURSELF! It really shows. Practice until you feel comfortable.
If you have additional questions or concerns, your streaming
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