Casual Articles - Business

7 Point Checklist for Business Letters
I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.3. Use active, descriptive words.4. Show customers how to solve a problem. In a letter to your customers, this might involve MAKING or SAVING money.5. Readers relate to “success stories.” Can you tell them how you’ve solved

tants, A and B. They both do pretty much the same thing (they even offer the same program). They are equally intelligent and capable of producing valuable results for their clients. However their messages are very different:

Consultant A uses the following marketing message:

Textile Printing in India - Traditional Approach
India is a country of diversities. It is rich in various embroidery techniques and printing techniques. Indian tradition is even rich in paintings and we can see that from the paintings of Ajanta murals and miniature paintings. In ancient times, the art of weaving and dyeing on cotton had been well developed, but it developed on silk later. In the fifth century, floral and geometric designs were popular in India and we can find that from the trade between India and Egypt. India is the first one who introduced the art of dyeing and printing with fast natural colors for the first time. For foreign travelers, indigo dyeing was a mysterious process because when the fab

Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.

Excitement is often misunderstood because we usually equate excitement purely with displays of high energy and enthusiasm. The stereotypical marketer is PT Barnum and Anthony Robbins rolled into one with enough energy to light a small city. This ideal is not so easy to emulate. Most of us give up on the idea of generating excitement because we don't think we have the personality for it. We feel it would be artificial and forced.

Does an infectious enthusiasm about what you offer make a difference? Of course it does, but we believe it's only a small part of the equation. It's way overrated. Enthusiasm can be shallow. It can me manufactured. It offers no real proof that what you offer delivers true value. Prospects don't become interested and excited about your services just because you show enthusiasm. They become excited when they understand that your services will make a real difference in their lives and their businesses.

What I find so frequently with Independent Professionals is that they have failed to discover and articulate the *inherent excitement* in the services they are offering. When they discover that excitement and learn how to express it, their marketing goes to a whole new level.

While we were writing this we got a call from a client, a financial planner, who we had helped with the copy on his web site. His previous site failed to generate excitement and he wasn't getting any new business from it. With the new copy, prospects got excited and started to call him. He now generates most of his new business from this web site.

The good news is that generating excitement is a whole lot easier than it may sound.

Let me paint you a little scenario.

We have two sales consultants, A and B. They both do pretty much the same thing (they even offer the same program). They are equally intelligent and capable of producing valuable results for their clients. However their messages are very different:

Consultant A uses the following marketing message:

Validate Critical Data
My favorite project management mantra is “Validate Critical Data”. I don’t remember what wise teacher I learned this from but it is one of those sayings that rings through my head when I’m jumping into a new project. After many years it continues to be an important part of my project management success (when it is done right) and an unfortunate contributor to my project failures when it is neglected. Below are some keys to correctly validating critical data.The word critical is not excess flab in this phrase. You shouldn’t try to validate all information – just the information that has been handed to you that effects your project approach. Usually it involve

m. The stereotypical marketer is PT Barnum and Anthony Robbins rolled into one with enough energy to light a small city. This ideal is not so easy to emulate. Most of us give up on the idea of generating excitement because we don't think we have the personality for it. We feel it would be artificial and forced.

The good news is that generating excitement is a whole lot easier than it may sound.

Let me paint you a little scenario.

Consultant A uses the following marketing message:

Why a Database Can be a Goldmine For Your Business
If you own a business then customers are the life blood of your business. The biggest mistake you can make in business is to assume people will be buy from again if they have bought from you previously, without inviting them to.If you sell something people only buy once or once every 10 years or so, you are assuming they don’t know anyone who might buy from you. Again this is a big mistake!Market research has proven a few points relative to both of these areas.First of all, 67% of people who buy from a business wont do so again because of one reason, perceived in difference. This means they got satisfactory service, not fantastic, or great or i

s no real proof that what you offer delivers true value. Prospects don't become interested and excited about your services just because you show enthusiasm. They become excited when they understand that your services will make a real difference in their lives and their businesses.

The good news is that generating excitement is a whole lot easier than it may sound.

Let me paint you a little scenario.

Consultant A uses the following marketing message:

10 Effective Ways To Reduce Your Business Costs
1. Barter If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.2. Network Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.3. Wholesale/Bulk You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are alwa

to a whole new level.

The good news is that generating excitement is a whole lot easier than it may sound.

Let me paint you a little scenario.

Consultant A uses the following marketing message:

Business Jets - Is Owning One a Smart Idea for You or Your Business?
Many of today's top business leaders are choosing business jets as they're primary means for air travel. It's no surprise that with all the headaches and inconvenience that come with modern air travel, those with the resources and access rely on their business jets to get them where they need to be, on time and refreshed.Business jets offer first class treatment like no other and to top things off, for the most part you don't have to worry about traveling with chatty, annoying strangers or food that barely qualifies as such. Business jets are almost like limousines for the air, offered by companies for their top officials, for special events or as rewards

Consultant A uses the following marketing message:

We offer sales training for people newly entering your sales team. We use the Fast Start Sales Training System, which is specifically designed for new salespeople. We offer training programs from one day to one week in duration and we cover all the most important sales skills. We are able to customize the training programs for your industry and company. We have experience in 107 industries.

Consultant B uses the following marketing message:

Are your new sales people slow in getting started and meeting their quota? We use the Fast Start Sales Training System that's guaranteed to help new sales people reach their quota in 60 days or less. Our customized system ensure that your salespeople meet or exceed their quota 82% more frequently than sales people who have not used our system. Proven in 107 industries, including yours, our system increases revenue per salesperson by an average of 63% in the first year.

Do you see the difference?

Consultant A talks about the training services he offers and the process he delivers. It is all about what he does, there is nothing about what the prospect gets. There is no inherent excitement in this message. And no matter how enthusiastically he delivers this message it will fail to generate excitement in the prospect.

Consultant B focuses his message on exactly what his prospects will receive from his sales training programs. Even though he offers the identical program, his message, expressed in the language of solutions and results, is inherently exciting. This consultant doesn't need to show wild enthusiasm for what he is offering, quiet confidence will do.

If you want your prospects to get excited about what you are offering, the magic key is to start talking about specific solutions and results. It's as simple at that, but it's amazing how many people miss this completely. Take a look at your own marketing messages, both verbal and written, and ask if they pass the excitement test. If they don't, work at making the necessary changes as quickly as possible. You'll start seeing results almost immediately.

Recap:

You will generate excitement with all your marketing messages and written marketing copy if you use the "What’s In It For Me" copy. Put your information in the following order for best results.

1. Problem - Information on the problems, issues or challenges your prospects are facing.<

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Money cannot buy you everything in life. But without money, you cannot buy many things in life. Once you master the Art of Earning a Passive Income, it can change your life.

The United States government criticizes China to resolve its rapidly growing trade deficit.

If you visit MySpace and do some browsing then the question will almost answer itself. Basically, you need to create a profile and then invite others to be your friends. This can be a because after you have invited 40 you will be required to enter in a CAPTCHA to keep on going. There are several marketing guides out there that tell you of ways to accelerate this.

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