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Casual Articles - Branding Guru - Brand Identity Guru
Logistics solutions include planning, implementing and controlling the functions of inventory, warehousing, transportation and distribution. It consists of all software systems and activities that enable a company to transfer raw materials and finished goods from point A to point B.A fourth-party logistics provider designs the logistical blueprint of
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered
Google the term "magic advertising words" and you'll instantly get over 8 million results. But caveat emptor -- don't buy into everything you read, because your prospective buyer certainly won't.From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customer
Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?
One poor brand experience will not destroy a firm. One poor brand experience per day, however, can ruin a company in the long run for sure. It’s really easy math. If one person receives a poor experience with a brand, they might tell 10 people. At 365 days a year that’s over 4000 people per year. Yikes! Not good at all.
So, how can your employees protect your brand everyday?
It all depends on delivering your internal brand and training. Not only do you have to train employees on customer service issues but also they must know how to deal with a customer that is upset or has a problem.
Let me give you an example. I purchased some artwork on a Carnival Cruise. Upon purchase from the vendor (not from Carnival Cruise itself) I requested custom frames. The vendor, Park West took my order and informed me that it would be 6-8 weeks for delivery.
10 weeks later I called Park West. They told me it shipped. I received my artwork 3 weeks late. I was so excited and I ripped the packaging away only to find they did not put on the custom frames. I waited 10 weeks for nothing.
I called Park West immediately. Guess what? I was going to have to wait another 6-8 weeks for the correct replacement. I asked for a refund and a pick up of the incorrect artwork. They denied me and said it was a final sale.
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered
Graphic Design is a very challenging creative and artistic job. Graphic designer has to be able to solve the task given and comes up with the idea of visual communication which not only attractive but yet persuading the viewers/readers to grab the message behind it and arouse the emotion, logic and certain needs. Generally, graphic designer use a lot of pict
So, how can your employees protect your brand everyday?
It all depends on delivering your internal brand and training. Not only do you have to train employees on customer service issues but also they must know how to deal with a customer that is upset or has a problem.
Let me give you an example. I purchased some artwork on a Carnival Cruise. Upon purchase from the vendor (not from Carnival Cruise itself) I requested custom frames. The vendor, Park West took my order and informed me that it would be 6-8 weeks for delivery.
10 weeks later I called Park West. They told me it shipped. I received my artwork 3 weeks late. I was so excited and I ripped the packaging away only to find they did not put on the custom frames. I waited 10 weeks for nothing.
I called Park West immediately. Guess what? I was going to have to wait another 6-8 weeks for the correct replacement. I asked for a refund and a pick up of the incorrect artwork. They denied me and said it was a final sale.
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered
The largest problem with getting leads involves working the hardest way possible Vs. working the easiest way. The vast majority of businesses today markets backwards, and then they act all surprised when there's no response.The vast majority of business owners do this. They Create or have services or products from their company and they expect to
Let me give you an example. I purchased some artwork on a Carnival Cruise. Upon purchase from the vendor (not from Carnival Cruise itself) I requested custom frames. The vendor, Park West took my order and informed me that it would be 6-8 weeks for delivery.
10 weeks later I called Park West. They told me it shipped. I received my artwork 3 weeks late. I was so excited and I ripped the packaging away only to find they did not put on the custom frames. I waited 10 weeks for nothing.
I called Park West immediately. Guess what? I was going to have to wait another 6-8 weeks for the correct replacement. I asked for a refund and a pick up of the incorrect artwork. They denied me and said it was a final sale.
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered
Most manufacturing professionals have read them at some point or another: those articles in business magazines relating the stories of how executives at big companies help saved their company millions by making strategic changes here and there. And if you are like most professionals, you have probably wondered how you could translate those seemingly too-good
10 weeks later I called Park West. They told me it shipped. I received my artwork 3 weeks late. I was so excited and I ripped the packaging away only to find they did not put on the custom frames. I waited 10 weeks for nothing.
I called Park West immediately. Guess what? I was going to have to wait another 6-8 weeks for the correct replacement. I asked for a refund and a pick up of the incorrect artwork. They denied me and said it was a final sale.
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered
Many investors see investing in gold as a good long-term investment because it is a stable investment, and appreciation over time has shown gold to be a more viable form of investment than some of the other investments.Since the times of the Persian Empire, Muslims have seen value in buying gold. The fact that there is no restriction under Islamic law
I called my credit card company. Guess what? The charge went through my Carnival Cruise account. I called them. Guess what? They would not help me, as it’s a third party vendor. This is a third party vendor that Carnival Cruise has partnered with.
Did I mention that this was my 19th Carnival Cruise?
Long story short I had to pay to ship my artwork back and my credit card company took care of me.
I will never take another Carnival Cruise again.
How could Carnival save itself from losing me as a customer? It’s really quite simple. Ultimately because the charge went through Carnival they needed to take responsibility. They should have said you’re a valued guest and we will credit you immediately. At that point I’m thinking wow, Carnival is even better than I thought. But instead I’m writing this article and never ever going on another cruise with them.
Carnival could have saved the brand. If they had gone the extra mile to put themselves in my shoes, I would have had a positive brand experience. I would have used Carnival again, and I would have probably told everyone I know how great there service was. Developing a proper internal brand strategy and training is the key to delivering a positive brand experience. Don’t make stupid mistakes with your brand.
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