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  • Casual Articles - The Face of Your Business, Part I

    The Reflective Supply Chain in Manufacturing
    The well publicised plight of manufacturing companies in the United Kingdom has led to an ever increasing demand for reduction of internal costs and now, more than ever, the focus has been on the c
    attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recogni

    ADT Wireless Alarm Systems
    Today ADT is the world's largest and perhaps the best-known alarm monitoring company. ADT's customer support includes residential homes, shops, banks, offices and government buildings. The wireless
    When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that. But, we had an added challenge. We were new to the area. So, our goal was to get to know as many people as possible.

    We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recogniz

    Beaded Jewellery Is Colorful And Mesmerizing
    The notion of fashion in world exists from the Roman era. The difference is that the priority of the type of jewelry has been changing. Some years ago gold was popular while right now variety is
    o, our goal was to get to know as many people as possible.

    We did that by becoming "promiscuous networkers". We attended and joined any and every association we could afford. This was GREAT for meeting people. After a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recogni

    The Steps from Product Idea to Product Success
    Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come ali
    ter a few months, we could walk into a room and just about everyone would recognize us. They knew us as the Johnsons, that young couple in business.

    But, it wasn't so great for actually getting business. They remembered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recogni

    Factoring Basics
    Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 d
    embered us, but often didn't have a *clue* about the services we offered. You see, we had missed a key part to networking, and all forms of marketing for that matter. We hadn't defined our market and therefore weren't attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recogni

    Head-On: Apply Directly to the Forehead
    I'll spare you the three-peat, but you know you've heard that commercial. You may try not to hear it, but it still gets stuck in your mind. Could there be a more annoying marketing campaign?attending events where our market was likely to be. Had we done that, people would have remembered us AND our services.

    If you're a Micro-Business owner, you are the face of your business. People also may recognize you as soon as you walk into a room. After that, they should make an automatic connection to your services or products. Now, people seem to know us as "press release girl" and "database guy". Even though we offer other services, these are very good connections in our eyes.

    What is the automatic connection that comes to mind when people see you? Is this the connection that you want? If not, what can you change to make sure that others know you for your services or products?

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