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Casual Articles - Video Production 101: Producing a Video for Your Website or TV
The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication like a fundraising letter is a hand-written overline, one that looks like a spontaneous burst of enthusiasm. Hand-written overlines, says Lewis, should not look “produced.” I agree.entation of each shot in your ad - until you’re convinced the video is ready to shoot. If you’re not a copywriter, consider hiring an ad agency or a freelance copywriter to craft your script. To locate an ad agency or a copywriter, visit adagencydirectory.com or guru.com.
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your
When you pass your business card to a potential customer, are you making the best impression for your company? When people drive by your business are they making accurate judgments about your business? Think of your logo as a silent salesperson---a marketing tool that conveys more than just the company name. Every potential client, every existing customer, all associates and employees, even your competition will see it and develop a perceived understanding of your business. An effective logo
If you want to turn your website in a TV channel, here are some video production basics to get you on your way. Fortunately, with today’s easy access to video production tools, creating a great video is well within your reach.
The three stages of video production are:
• Pre-production – Planning, writing, scheduling, location scouting and all of the preparation and details before a frame of video is ever shot.
• Production – The actual video shoot. Depending on your needs and budget, this could be anything from a home camcorder shoot to a multi-camera Hollywood extravaganza. For this reason, it’s hard to generalize about how much a video spot will cost.
• Post-production – While on the shoot, you may hear the common refrain, “We’ll fix it in post.” Post is where everything comes together to produce the video – editing, graphics, music, titles, voice over, special effects and, eventually, a “final cut.”
As you plan your video production, keep the following 5 steps in mind:
1. Set clear goals
Know and communicate your marketing objective. Determine your budget and develop a plan. What do you hope to achieve with your video? Where, when and how frequently will it run? For a handy (and free) Video Planning Questionnaire, visit www.MuddyDogMedia.com.
2. Determine your target audience
Who are you trying to reach, and will your message resonate with your intended audience? Is the video specifically for the web, or for broadcast television? With video for the web, you’ve got a lot more flexibility when it comes to cost and quality.
3. Consider your content
Craft your message and determine your content. Be sure to refine your script and storyboard – a visual representation of each shot in your ad - until you’re convinced the video is ready to shoot. If you’re not a copywriter, consider hiring an ad agency or a freelance copywriter to craft your script. To locate an ad agency or a copywriter, visit adagencydirectory.com or guru.com.
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your
Want a big boost in response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapels marketing.When you take your marketing to the extreme many people will love it and a few will hate it. But you won’t be ignored. With a well thought out, well executed extreme marketing program it’s a good bet you’ll pull a respon
• Pre-production – Planning, writing, scheduling, location scouting and all of the preparation and details before a frame of video is ever shot.
• Production – The actual video shoot. Depending on your needs and budget, this could be anything from a home camcorder shoot to a multi-camera Hollywood extravaganza. For this reason, it’s hard to generalize about how much a video spot will cost.
• Post-production – While on the shoot, you may hear the common refrain, “We’ll fix it in post.” Post is where everything comes together to produce the video – editing, graphics, music, titles, voice over, special effects and, eventually, a “final cut.”
As you plan your video production, keep the following 5 steps in mind:
1. Set clear goals
Know and communicate your marketing objective. Determine your budget and develop a plan. What do you hope to achieve with your video? Where, when and how frequently will it run? For a handy (and free) Video Planning Questionnaire, visit www.MuddyDogMedia.com.
2. Determine your target audience
Who are you trying to reach, and will your message resonate with your intended audience? Is the video specifically for the web, or for broadcast television? With video for the web, you’ve got a lot more flexibility when it comes to cost and quality.
3. Consider your content
Craft your message and determine your content. Be sure to refine your script and storyboard – a visual representation of each shot in your ad - until you’re convinced the video is ready to shoot. If you’re not a copywriter, consider hiring an ad agency or a freelance copywriter to craft your script. To locate an ad agency or a copywriter, visit adagencydirectory.com or guru.com.
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your
One question I always like to ask a new webmaster is if he makes money from Adsense. Ofcourse, most of them these days atleast have it on their site just for the sake of having it. But are they really making money is the question.Let me tell you, getting a click now and then is not enough. This is because, Google pays you only when you reach $100 and that is a lot of money if you consider the amount you get paid for one click. So, webmasters who have Adsense ads on their site just becau
As you plan your video production, keep the following 5 steps in mind:
1. Set clear goals
Know and communicate your marketing objective. Determine your budget and develop a plan. What do you hope to achieve with your video? Where, when and how frequently will it run? For a handy (and free) Video Planning Questionnaire, visit www.MuddyDogMedia.com.
2. Determine your target audience
Who are you trying to reach, and will your message resonate with your intended audience? Is the video specifically for the web, or for broadcast television? With video for the web, you’ve got a lot more flexibility when it comes to cost and quality.
3. Consider your content
Craft your message and determine your content. Be sure to refine your script and storyboard – a visual representation of each shot in your ad - until you’re convinced the video is ready to shoot. If you’re not a copywriter, consider hiring an ad agency or a freelance copywriter to craft your script. To locate an ad agency or a copywriter, visit adagencydirectory.com or guru.com.
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your
If you are like me, I have always know that I one day, I would work for my own company. Entrepreneurs are born with it in their blood. The thing is, more often then not, students are left out of the loop. You see, as children, entrepreneurs are encouraged to dream – kids can be anything they want. But by the time they hit their teens it becomes painfully apparent that they are either going to give up those dreams and settle into the 9 to 5 grind or wait until they have some post secondary
2. Determine your target audience
Who are you trying to reach, and will your message resonate with your intended audience? Is the video specifically for the web, or for broadcast television? With video for the web, you’ve got a lot more flexibility when it comes to cost and quality.
3. Consider your content
Craft your message and determine your content. Be sure to refine your script and storyboard – a visual representation of each shot in your ad - until you’re convinced the video is ready to shoot. If you’re not a copywriter, consider hiring an ad agency or a freelance copywriter to craft your script. To locate an ad agency or a copywriter, visit adagencydirectory.com or guru.com.
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your
Do you ever wonder if there are people out there that actually make it in the telecommuting industry? When getting started in this industry it is easy to get frustrated when you are waiting to get your first job. Let’s take a look at the work life of one telecommuter who as made it – Paula Williams.Paula decided to give telecommuting a try back in March of 2005 because she wanted the flexibility to care for her aging parents and to be able to travel at a moments notice. Both of these ar
4. Plan your shoot
You’ll need to decide on the “creative” for your video production. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your vision before the shoot, the better television you’ll ultimately produce. The television marketing and promotion pros at Promax.org are some of the best “promo producers” in the world. See what ad producers from NBC, Discovery, MTV, Fox and others are doing and tap into their collective knowledge.
5. Fix it in post
Post production is “where the magic happens.” Edit the footage from your shoot, adding music, graphics, effects and finishing touches. Hire a pro editor, or do it yourself with a program as simple as Apple’s iMovie, or Adobe Premiere for the PC. Many states offer directories of local production specialists; do a Google search on “video production” or “commercial production” with your state or city.
Follow these five steps, and you’ll be on your way to producing a compelling video that can enhance your image, build your brand and boost your business!
Sidebar:
Some final video production tidbits…
• If you do decide to go it alone, creative is still key. A good idea with lower production values is still better than a slick ad that doesn’t drive home your message.
• New software called “Visual Communicator” from Serious Magic allows you to create pro videos with just a webcam and some pre-packaged graphics and effects.
• Some local TV stations will provide commercial production services for an additional fee when you buy an ad schedule.
• Think about other “venues” for your finished TV ad, such as streaming video on your website.
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