What's in a Name? How to Use File and Directory Names to Boost Your Search Engine Rankings
Getting a ranking in search engine queries for highly competitive categories is becoming more and more difficult. The most important factor in getting a high ranking is to build a site that truly deserves to get a top ranking; a site that provides much useful information about the subject that is being searched for. However, in addition to providing relevant content, it is the presentation of the content that plays an important part in separating sites that reach the top of search engine queries and those that are buried on page 25. One factor in presentation and optimization that is often underestimated is the naming of files and directories.Make a search for a keyword that is important to your site and look at the results that come up in the leading search engines. There is a very good chance that the keyword that you used in your search was contained somewhere in the url of the top sites. The keywords are sometimes contained in the domain name, or in other parts of the file name. One of my new clients has a site dealing with dieting. I made a search for dieting in Google, and found that 8 out of 10 of the top sites listed had the word dieting somewhere in the url, either in the domain name or in other parts of the file name.So, the first thing to consider is whether it is possible to include your main keyword in your domain name. If you already have an established domain name and website, and the keyword is not included, then it is out of the question to change your domain name. However, in this case you can uHow to get FREE traffic and vistors to your website without spending advertising cost? The answer is to get good search engine ranking. But how to get your keywords ranked high? Here is the process you can follow for every web page:
Step 1: Choose your topic
You can get ideas from all sorts of places: books, magazines, newspapers, newsletters,your competitors' web sites...
Step 2: Keyword research
This is the step newcomers to Internet marketing often miss out. Before you write a single word, you need to find out what words people are typing into search engines.
One place you can start your keyword research without paying a cent is http://inventory.overture.com and http://www.pixelfast.com/overture/
You can type in various phrases and find out how many searches were done last month at Overture. And find out the top bid price also.
You'll probably find related phrases you hadn't thought of.
For example, for "dvd" it tells us there were 2769664 searches at Overture's network of sites last month. This is a VERY popular topic. You can also see a lot of DVD related phrases.
Step 3: Research the competition
Go to google, type the phrase you've selected, and have a quick look at the top 10 sites listed.
Fid the top 10 sites and study them whether they optimized their website well.
Then you can decide how you can compete with them and out ranking them. Step 4: Write your article.
With your pre-searched key phrase, it's time to write an article. Also use several synonyms. Search engines like that.
You can put some affiliate links into the article, promoting a product you're really enthusiastic about. Step 5: Build your web page
he page should be very simple, no fancy flashes.
Remember put key words or key phrases into your title, description, keyword list.
Put key phrased for ALT tag also.
Use the article you finished from step 4.
Step 6: Linking to Other Site
The more good links you've acquired to your site, the better chance you'll have of success.
After finish one page, you can build 10 more pages by using same technique for your first page. If you deliver good contents, your website will be recognized by google eventually and get high ranking for your key words or key phrases.
Dr. Ken Envoy did great job and created a online website builder - build website with No HTML knowledge required, no ftp necessary. The amazing site builder will put all the above steps into one place: brainstorming key words, find high KEI phrases, website optimizations, and it teaches you how to get high ranking and get free traffic. The software itself will tell you whether your page meet SE's requirements and get good ranking in the long tem. If you want to get more details for the best online website builder, you can visit http://www.best-internet-businesses.com. More than half of site builder owners have high ranking in search engines.
Julia Tang publishes "Smart Online Business Tips" Newsletter which
helps people to start, run and grow Internet businesses. To get tips,
tactics, reliable business opportunities and promotional tools, plus over
$200 free bonuses, you can visit http://www.best-internet-businesses.com | |
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- Why Would Advanced Website Traffic Tactics Sucks?
- The No.1 Method to Get Free Traffic to Your Web Site
- Ignorance Can Lead to CEO Lawsuits
The federal government continues to pressure executives that fail to add stakeholder value while amassing personal wealth, sending a strong precautionary signal to other executives.The two executive in the best position to recognize the financial conditions as Kmart was heading rapidly toward bankruptcy, CEO Chuck Conaway and CFO John McDonald, are being held accountable by the Securities and Exchange Commission (SEC). The SEC feels the pair made statements that indicated the company's financial difficulties were not as dire as they actually were in the period just prior to the company's January 22, 2002 Chapter 11 filing.The duo lost bids before US District Judge Paul Gadola in Flint, Michigan, to drop the case despite an arbitration panel that cleared Conaway in a previous suit filed by creditors. The panel found "no basis to hold Conaway personally liable for Kmart's misfortunes." However, an internal Kmart investigation found Conaway misled the board of directors about withholding payments to suppliers.What Created the ProblemBeginning late in 2001, Kmart removed supplier visibility to the accounts payable data previously available through Kmart Workbench, an interactive view into the Kmart databases by suppliers. Kmart's Vendor Development Department, the liaison in charge of Workbench connections, was informed that the Accounts Payable system data was no longer accurate due to systems problems. Although the department suspected the problem with the payable data and delayed vendor paymen
Step 3: Research the competition
Go to google, type the phrase you've selected, and have a quick look at the top 10 sites listed.
Fid the top 10 sites and study them whether they optimized their website well.
Then you can decide how you can compete with them and out ranking them. Step 4: Write your article.
With your pre-searched key phrase, it's time to write an article. Also use several synonyms. Search engines like that.
You can put some affiliate links into the article, promoting a product you're really enthusiastic about. Step 5: Build your web page
he page should be very simple, no fancy flashes.
Remember put key words or key phrases into your title, description, keyword list.
Put key phrased for ALT tag also.
Use the article you finished from step 4.
Step 6: Linking to Other Site
The more good links you've acquired to your site, the better chance you'll have of success.
After finish one page, you can build 10 more pages by using same technique for your first page. If you deliver good contents, your website will be recognized by google eventually and get high ranking for your key words or key phrases.
Dr. Ken Envoy did great job and created a online website builder - build website with No HTML knowledge required, no ftp necessary. The amazing site builder will put all the above steps into one place: brainstorming key words, find high KEI phrases, website optimizations, and it teaches you how to get high ranking and get free traffic. The software itself will tell you whether your page meet SE's requirements and get good ranking in the long tem. If you want to get more details for the best online website builder, you can visit http://www.best-internet-businesses.com. More than half of site builder owners have high ranking in search engines.
Julia Tang publishes "Smart Online Business Tips" Newsletter which
helps people to start, run and grow Internet businesses. To get tips,
tactics, reliable business opportunities and promotional tools, plus over
$200 free bonuses, you can visit http://www.best-internet-businesses.com | |
Other Recent EzineArticles from the Internet-and-Businesses-Online:Traffic-Building Category:
- The NO More Pay Per Click Traffic Secret
- Why Would Advanced Website Traffic Tactics Sucks?
- The No.1 Method to Get Free Traffic to Your Web Site
- Targeted Traffic is More Important than Ever!
In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but only the truly "targeted visitors" (target traffic) were usually the visitors making purchases or doing business at the Web site.While some search engine marketers were simply offering placement for keywords chosen by their client, other SEO's realized the value of researching keyword phrases and built strategies that were focused on attracting a specific target market. This is why you would sometimes hear conflicting stories about the effectiveness of search engine marketing. People often had their sites optimized for the wrong phrases. These might be keyword phrases that attracted no traffic all or perhaps even keywords that attracted high traffic but the wrong audience. If targeted traffic was important for success back then, it is absolutely essential that we optimize for targeted traffic now. The reaso
After finish one page, you can build 10 more pages by using same technique for your first page. If you deliver good contents, your website will be recognized by google eventually and get high ranking for your key words or key phrases.
Dr. Ken Envoy did great job and created a online website builder - build website with No HTML knowledge required, no ftp necessary. The amazing site builder will put all the above steps into one place: brainstorming key words, find high KEI phrases, website optimizations, and it teaches you how to get high ranking and get free traffic. The software itself will tell you whether your page meet SE's requirements and get good ranking in the long tem. If you want to get more details for the best online website builder, you can visit http://www.best-internet-businesses.com. More than half of site builder owners have high ranking in search engines.
Julia Tang publishes "Smart Online Business Tips" Newsletter which
helps people to start, run and grow Internet businesses. To get tips,
tactics, reliable business opportunities and promotional tools, plus over
$200 free bonuses, you can visit http://www.best-internet-businesses.com | |
Other Recent EzineArticles from the Internet-and-Businesses-Online:Traffic-Building Category:
- The NO More Pay Per Click Traffic Secret
- Why Would Advanced Website Traffic Tactics Sucks?
- The No.1 Method to Get Free Traffic to Your Web Site
- Increasing Persuasion with Humor
Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them.
Humor disarms an audience, making them more likely to open up to you. Once your prospects feel comfortable with you, they will be more in tune to your message and more likely to remain attentive. Audience members usually like and are drawn to a person who can make them laugh, helping them become more receptive. And perhaps most powerful of all, in our fast-paced culture where most things are fleeting, they remember you and continue to hold you in a positive light long after the initial exchange. When you leverage the element of humor, any message coming from you receives more weight than one that comes from someone who has not created the audience rapport you have achieved. All people's minds wander from time to time. Humor not only reels them back in but it also reenergizes their soul.It has always surprised me how little attention philosophers have paid to humor since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them." - Edward de Bono
The use of humor can divert your audience's attention from negative thoughts or it can counter an argument that is playing in their
helps people to start, run and grow Internet businesses. To get tips,
tactics, reliable business opportunities and promotional tools, plus over
$200 free bonuses, you can visit http://www.best-internet-businesses.com