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Casual Articles - Ten-Step Guide To Boosting Your Site's Traffic and Revenue
Most business people complain constantly about the lack of time to do all that they need to during the day. It makes sense therefore to have as many activities as possible on auto-pilot. That’s why I like networking as a method of keeping my client portfolio topped up.Or perhaps I should say I like networking when it works for me automatically and with very little effort on my part. That was always part of the brief I gave myself when I started to think seriously about networking.Like every other business professional who starts his own business I very quickly got enmeshed in the day-to-day needs of the business. And then, quite suddenly it seemed, we had a pressing need for more clients.It was funny really. There I was a “Marketing Expert” and I hadn’t given nearly enough thought to how I was going to market my business. Of course I had a plan, but it was a relic of the way I used to think in my ‘large company’ days. The plan looked great on paper, but implementing it would take far more time than I had available.A friend said I had t
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow y
In the not-so-distant past, the resume objective section was widely used. The resume objective, simply put, is a 2-3 line statement summarizing the goals you have set for yourself and the position you seek.Many experts in the field feel that a section on resume objectives may be omitted. They suggest the use other useful information instead. A resume objective focuses on your personal goals, which often reads like a wish statement - in most cases, in complete disregard of what the employers want to know and expect to get from you. For this reason, more and more job seekers are using the executive summary instead of a resume objective section.Resume Objective vs. Executive SummaryResume objectives can be construed as being self-centric. For example, “Seeking a position in the sales department with an opportunity for faster career advancement” focuses completely on you. It does not tell the employer anything about your past career, your strengths or what you can do for them.• A resume objective could lead hiring managers
You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when it used to cost $50 to register a .com and most people can afford to have several domain names. Nameboy is a fabulous free tool to find available names. However, don't register your domain names with Nameboy: they are expensive. Instead, we recommend you use this registrar who charge half the amount.
If you are using a free web host, then ditch it - their intrusive advertising will stop people returning to your site and most directories will not list it. Spend some time at Webhosting Talk, which is world's number one forum for webhosting. There are literally thousands of hosts out there, so it can be an arduous process finding a reliable one which will provide a good level of service. The one we use for most of our sites is here.
2. Put All your Energy into Creating the Best Website Possible
Now its time to create your site or, if you have one already, make it even better! If you need a user-friendly yet advanced HTML editor, we would recommend 1st Page 2000. It is 100% free and far easier to use than the likes of Dreamweaver. Try to make your website look as impressive as possible: it is worth burning the midnight oil to make it look just perfect. We can't stress how important it is to have a professional-looking logo; most webmasters underestimate their significance. In this day and age, image is everything and a jaw-dropping logo will impress potential advertisers. If need be, pay for a graphic designer to create one for you.
3. Write Unique Meta-Tags for Each Page of Your Site
Although meta-tags are no longer as important as they used to be, with search engines like Google and Yahoo no longer using them, it is worth the effort to create unique meta-tags for each and every page of your site. That way you will receive multiple listings in the search engines. An invaluable free meta-tags generator can be found here.
4. Do Some Market Testing and Then Tweak the Site if Necessary
When you have finished your website, ask your friends to surf around it and get their feedback. Big businesses spend billions of dollars on getting consumer feedback on their products and services, but by asking family and friends, you can gain an invaluable insight into how other people will perceive your site for free. You can also ask other webmasters for suggestions on how to improve your site on one of the many forums such as SitePoint or IHelpYou
5. Submit Your Site to the Search Engines
Now comes the fun part. You can either submit your site to the major search engines manually or, to save time, use a submission tool. There are lots of companies which will try to rip you off by asking you to pay to use their submission service, but there's no need to pay a penny. We have spent hours surfing the net to find the best free submission tools for you!If you are pushed for time, you can use either
this or this service which will submit details of your site to various top and middle-ranking search engines. However, we would strongly urge you to spend an afternoon using the excellent SelfPromotion.com to let scores of search engines and directories know about your new fangled creation. A word of caution: never ever use your real email address to make site submissions. Despite what they claim, many of the search engines, particularly the smaller ones, sell the email addresses of webmasters who submit sites to them and you will start receiving more and more spam. Make up your email address or open a new Gmail or Yahoo Mail account and use that when submitting.
6. Don't Forget to Submit Your Site to Directories
The most important directory to submit your site to is Dmoz which syndicates its content to thousands of other portals. Read the instructions about how to submit your site carefully. Yahoo's directory used to be equally significant, but we don't think it's worth the investment any more. Yahoo now gives prominence to its pay-per-click listings and being in their directory will not pull enough traffic to most sites to justify the cost. Yahoo charges an exhorbitant annual fee for a site to be listed in its directory. Alongside Dmoz, don't forget to submit your new-fangled creation to niche directories in your field and in your geographical region. The more links you have to your site, the greater your link popularity and the higher your site will feature in King of Search Engines, Google!
7. Also Consider Pay-Per-Click Search Engines
Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. PPC Search Engines are based on the premise that you, the web site owner or affiliate program promoter, pay a fee to have your site/product listed before others. You can end up paying a considerable amount of money for PPC listings in search engines, but it can provide a valuable source of targeted traffic if you play the game with caution and guile.
Make sure you do your research first to choose the most cost-effective PPC search engines for you. If you do a search at
Webmaster World, for instance, you will discover that many webmasters who paid for listings at Enhance Interactive have considered it a complete waste of money as it partners with poor quality search engines. Other PPC search engines we suggest you avoid are Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control panel) and the European PPC search provider Espotting (very high minimum bid). A couple of PPC search engines we have had a good experience with are this one and this one
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow yo
As the publisher of a women’s business magazine in Alberta, Canada, I dredge through hundreds of press releases regularly with my eyes glazed over.Why are they glazed over? Well everyone pitches their product or service with boring news releases about how successful they are being a mother and running a business. If that is the case then I want to see the proof in the pudding. Give me concrete examples of your success!Are you still frustrated because you are only one of the few people who know about your fantastic business? Get exposed! You don’t need a publicist to get publicity, but you do need to communicate what you are doing with the press.Strip For Me - Please!Now when I say strip for me, realize this is a metaphor and not a request! (I am getting too old for that kind of stuff.)What I mean is cut out all that drop dead boring drivel that distracts from the details of what you are trying to tell me and spice it up a bit!Get noticed!Please realize how many new businesses send out these releases everyday and
3. Write Unique Meta-Tags for Each Page of Your Site
Although meta-tags are no longer as important as they used to be, with search engines like Google and Yahoo no longer using them, it is worth the effort to create unique meta-tags for each and every page of your site. That way you will receive multiple listings in the search engines. An invaluable free meta-tags generator can be found here.
4. Do Some Market Testing and Then Tweak the Site if Necessary
When you have finished your website, ask your friends to surf around it and get their feedback. Big businesses spend billions of dollars on getting consumer feedback on their products and services, but by asking family and friends, you can gain an invaluable insight into how other people will perceive your site for free. You can also ask other webmasters for suggestions on how to improve your site on one of the many forums such as SitePoint or IHelpYou
5. Submit Your Site to the Search Engines
Now comes the fun part. You can either submit your site to the major search engines manually or, to save time, use a submission tool. There are lots of companies which will try to rip you off by asking you to pay to use their submission service, but there's no need to pay a penny. We have spent hours surfing the net to find the best free submission tools for you!If you are pushed for time, you can use either
this or this service which will submit details of your site to various top and middle-ranking search engines. However, we would strongly urge you to spend an afternoon using the excellent SelfPromotion.com to let scores of search engines and directories know about your new fangled creation. A word of caution: never ever use your real email address to make site submissions. Despite what they claim, many of the search engines, particularly the smaller ones, sell the email addresses of webmasters who submit sites to them and you will start receiving more and more spam. Make up your email address or open a new Gmail or Yahoo Mail account and use that when submitting.
6. Don't Forget to Submit Your Site to Directories
The most important directory to submit your site to is Dmoz which syndicates its content to thousands of other portals. Read the instructions about how to submit your site carefully. Yahoo's directory used to be equally significant, but we don't think it's worth the investment any more. Yahoo now gives prominence to its pay-per-click listings and being in their directory will not pull enough traffic to most sites to justify the cost. Yahoo charges an exhorbitant annual fee for a site to be listed in its directory. Alongside Dmoz, don't forget to submit your new-fangled creation to niche directories in your field and in your geographical region. The more links you have to your site, the greater your link popularity and the higher your site will feature in King of Search Engines, Google!
7. Also Consider Pay-Per-Click Search Engines
Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. PPC Search Engines are based on the premise that you, the web site owner or affiliate program promoter, pay a fee to have your site/product listed before others. You can end up paying a considerable amount of money for PPC listings in search engines, but it can provide a valuable source of targeted traffic if you play the game with caution and guile.
Make sure you do your research first to choose the most cost-effective PPC search engines for you. If you do a search at
Webmaster World, for instance, you will discover that many webmasters who paid for listings at Enhance Interactive have considered it a complete waste of money as it partners with poor quality search engines. Other PPC search engines we suggest you avoid are Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control panel) and the European PPC search provider Espotting (very high minimum bid). A couple of PPC search engines we have had a good experience with are this one and this one
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow y
I think that the type of incentive varies depending on the target product. By target product I mean the long term backend product. You see, I believe that a sales funnel begins with the most expensive product and everything leading up to that most expensive product is simply a lead in to the most expensive product.I realize this is different than many people build their lists. They hunt for a freebie, then they hunt for a cheap first product that the freebie seekers might want, then they scramble for something more expensive that those people might want.I think that is backwards. If my top product is a $5000 training course, then my funnel should be designed to only attract people that might one day be willing to spend $5000 with me.So all of that said, I think that the initial product must be related to the niche, and be inexpensive to produce, and yet have a high perceived value.I like ebooks. I like to write a 10 page ebook that answers common questions in my niche, and use that as my giveaway. I certainly want the subject mat
this or this service which will submit details of your site to various top and middle-ranking search engines. However, we would strongly urge you to spend an afternoon using the excellent SelfPromotion.com to let scores of search engines and directories know about your new fangled creation. A word of caution: never ever use your real email address to make site submissions. Despite what they claim, many of the search engines, particularly the smaller ones, sell the email addresses of webmasters who submit sites to them and you will start receiving more and more spam. Make up your email address or open a new Gmail or Yahoo Mail account and use that when submitting.
6. Don't Forget to Submit Your Site to Directories
The most important directory to submit your site to is Dmoz which syndicates its content to thousands of other portals. Read the instructions about how to submit your site carefully. Yahoo's directory used to be equally significant, but we don't think it's worth the investment any more. Yahoo now gives prominence to its pay-per-click listings and being in their directory will not pull enough traffic to most sites to justify the cost. Yahoo charges an exhorbitant annual fee for a site to be listed in its directory. Alongside Dmoz, don't forget to submit your new-fangled creation to niche directories in your field and in your geographical region. The more links you have to your site, the greater your link popularity and the higher your site will feature in King of Search Engines, Google!
7. Also Consider Pay-Per-Click Search Engines
Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. PPC Search Engines are based on the premise that you, the web site owner or affiliate program promoter, pay a fee to have your site/product listed before others. You can end up paying a considerable amount of money for PPC listings in search engines, but it can provide a valuable source of targeted traffic if you play the game with caution and guile.
Make sure you do your research first to choose the most cost-effective PPC search engines for you. If you do a search at
Webmaster World, for instance, you will discover that many webmasters who paid for listings at Enhance Interactive have considered it a complete waste of money as it partners with poor quality search engines. Other PPC search engines we suggest you avoid are Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control panel) and the European PPC search provider Espotting (very high minimum bid). A couple of PPC search engines we have had a good experience with are this one and this one
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow y
One of the most important (if not the most important) benefit of a job is the salary. The salary you earn is very important – it's how you pay your bills and support yourself and your family. When looking for a new job you'll often have a number in your head that you want to earn. It doesn't matter if this is an hourly rate or annual salary; it is very important to remain flexible when considering a salary offer for the following reason – you don't know how much this new position is going to cost you.Think about it for just a minute. There is a financial cost associated with any job. Many factors play a role in the out of pocket expenses a job will cost you. Many times a potential employer is not going to disclose to you the costs associated with benefits sooner than the offer phase. For this reason it's critical not to throw out a number too early in the interview process because you just don't know how much you'll need to actually make to bring home your desired salary.So what expenses are associated with a job? Some of them are obvious.
7. Also Consider Pay-Per-Click Search Engines
Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. PPC Search Engines are based on the premise that you, the web site owner or affiliate program promoter, pay a fee to have your site/product listed before others. You can end up paying a considerable amount of money for PPC listings in search engines, but it can provide a valuable source of targeted traffic if you play the game with caution and guile.
Make sure you do your research first to choose the most cost-effective PPC search engines for you. If you do a search at
Webmaster World, for instance, you will discover that many webmasters who paid for listings at Enhance Interactive have considered it a complete waste of money as it partners with poor quality search engines. Other PPC search engines we suggest you avoid are Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control panel) and the European PPC search provider Espotting (very high minimum bid). A couple of PPC search engines we have had a good experience with are this one and this one
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow y
Now is the time of year when organizations express gratitude to their customers and clients by mailing the standard and ubiquitous Christmas-Kwanzaa-Channukah-New-Year-Chinese-New-Year cards. These cards make customers feel appreciated.We're closing in the end of another year. With the approaching holiday parties, fundraisers, and galas, let alone the reality of tight budgets, you are wondering how you are going to get that Christmas-kwanzaa-channukah-new-year-chinese-new-year card designed, printed and mailed before mid-December. By the second week in December, you've already missed the deadline to order cards from one of the many catalogs that can foil stamp the world with Joy in 12 different languages. Good thing — it would be less cheesy to send each of your clients a cheese log. You could always wait and send a New Year's card after January 1, but I should warn you that sending new year's greetings shortly after the new year is the walk-of-shame of company holiday wishes. By then, office windowsills have been cleared and most people are happy to be do
8. Optimising Pay-Per-Click Marketing Campaigns
A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 "good" keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don't forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.
9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic
Banner exchanges will allow you to spread the word about your site on thousands of others at no cost. If haven't got a banner, there are hundreds of excellent free-to-use templates at AAA Banners. We have tried over 100 banner exchanges over the years, but most of them seem to be run by amateur webmasters from their bedrooms and, as time progresses and their interest in the project wanes, the level of service deteriorates. The most professional banner exchange we have ever come across is this one. We receive hundreds of visitors from them every day. If you decide to give them a go, spend time getting to learn how to target your banner(s). That way they will only appear on sites in your category and you receive more traffic back to your site.
10. And Finally, the $$$s...
It's only when you have finished promoting your site that you should consider adding prominent advertising to it. If, say, you have in-your-face affiliate links from the start, directories are more likely to reject your site. Therefore wait until your site has been included in directories, accepted by PPC search engines and banner exchanges, before adding banners and text links to the top of your pages.
When looking for merchants to promote, avoid the ones that merely pay a one-off lead or sales commission. Most of the wealthiest people in society can enjoy a high standard of living because they have residual income streams: they don't work 100 hours a week to pay for their Mercedes cars. Therefore look for stores that pay you commission for each and every purchase a customer you send to them makes - even if it is years down the line. Visit Azam.biz's directory for the best companies to consider partnering with.
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