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Casual Articles - 7 Steps To A Powerful, Useful Reciprocal Links Directory
There has been talk at the Federal Trade Commission of requiring Franchisor’s to give earnings claims in their disclosure documents. The franchise rights groups want it and the consumers need it to help them make a decision. But unfortunately with all the litigation in our nation it is too risky for franchisors. The Federal Trade Commission put forth a report on franchising last summer and has been reviewing the franchise rule in our country. Chances are and most agree in the franchise industry that earnings claims should not be required but should be considered for those franchisors who wish to sell more franchises as it will improve their sales.On page 26 of the Franchise Report; the Federal Trade Commission made reference to a p
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts.
So often many business owners make the mistake of slashing the price of their goods in order to be competitive in the marketplace today. When asked to submit an RFP (Request for Proposal), the first thing they do is to lower the price, thinking that this gives them an added advantage.However, price is not the main consideration in determining the success of your submission. Value-for-money or ROI (Return on Investment) - “bang for their buck” is perceived to be a greater pulling issue.You would think that this was obvious, and yet you would be surprised how many people still think that lowering their price is the only way.Most proposals do not highlight the value for money of their product. They make a long list of
No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much.
A solid, reciprocal linking strategy, properly executed will deliver both targeted visitors and improve your web site rank for your chosen keywords and all for "no money down."
Step #1 - Specific Keyword Search
It is important that your chosen keyword phrases are as specific as possible.
Scott Buresh of http://www.mediumblue.com/ says this about keywords and using "geographic", "adjective" and "noun" modifiers to make them specific.
"Modifiers are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine key phrases will increase your chances of success."
This step involves effort and a capacity to brainstorm because you need a minimum of 100 keyword phrases for good results. Good search engine optimisers build lists of 300 specific or more keyword phrases.
The following resources will be of use as you build your keyword phrase list
* Overture Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/
* Good Keywords by Softnik Technologies - http://www.goodkeywords.com
* Use a search engine to research "Keyword Phrases" and learn more practical details on this critical task.
Step #2 - Suitable Link Partners
Your ideal link partners are web sites based on
* High quality content - Ideally the material (articles, reviews, reports, e-books etc) should be original, fresh and informative to visitors.
* Tight web site themes - The content addresses a specific business, product or service type.
* Tight directory themes - A link to the link directory should be prominently shown on main pages and the directory must be tightly themed and not just a "link farm" of general, non-related web sites.
* Complimentary themes - While you may not want direct competitors to feature in your directory, complimentary sites that fulfil the above features will provide great value to your visitors.
Step # 3 - Find and Review Link Partners
Now, find web sites who may be "good" link partners.
Using a search engine or directory, go through each keyword phrase in your list and visit as many of the web sites that are returned as you can.
Evaluate each site on the basis of the criteria set in step #2.
Decide on the categories you want in your directory.
For an Internet marketing business these would typically be "Affiliate Programs", "Business Promotion", "Income Opportunities" an so on.
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.
* Web site URL and a short description of the web site and what it offers.
* Make a note of "special" features on the web site which you can usefully put in your e-mail to *prove* you have actually visited the site. This goes a long way to countering SPAM problems.
Step # 4 - Build Your Partner Link Directory.
Build your Partner Link's directory using a separate HTML page for each distinct category.
Add the URL link and comment for each qualified site into the relevant category page(s).
Make your directory pleasurable to visit, where visitors find information quickly and easily.
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts. O
I am in awe of Billionaires.Not the trust fund babies, but the folks that started with nothing and earned huge fortunes through their own hard work and creativity.For the last 10 years, I’ve researched the lives and companies of a group of entrepreneurs that I call the “Billion Dollar Marketing Club”. These entrepreneurs have a combined net worth of $41.6 billion dollars and together they are worth more than the gross domestic product of 151 countries.The companies they have founded titans in the marketplace.You may have heard of them – Google, Nike, eBay, and Harpo Productions (the owner of “Oprah!”). For years, I’ve been obsessed with “cracking the code” to their success. I obsessed over the
This step involves effort and a capacity to brainstorm because you need a minimum of 100 keyword phrases for good results. Good search engine optimisers build lists of 300 specific or more keyword phrases.
The following resources will be of use as you build your keyword phrase list
* Overture Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/
* Good Keywords by Softnik Technologies - http://www.goodkeywords.com
* Use a search engine to research "Keyword Phrases" and learn more practical details on this critical task.
Step #2 - Suitable Link Partners
Your ideal link partners are web sites based on
* High quality content - Ideally the material (articles, reviews, reports, e-books etc) should be original, fresh and informative to visitors.
* Tight web site themes - The content addresses a specific business, product or service type.
* Tight directory themes - A link to the link directory should be prominently shown on main pages and the directory must be tightly themed and not just a "link farm" of general, non-related web sites.
* Complimentary themes - While you may not want direct competitors to feature in your directory, complimentary sites that fulfil the above features will provide great value to your visitors.
Step # 3 - Find and Review Link Partners
Now, find web sites who may be "good" link partners.
Using a search engine or directory, go through each keyword phrase in your list and visit as many of the web sites that are returned as you can.
Evaluate each site on the basis of the criteria set in step #2.
Decide on the categories you want in your directory.
For an Internet marketing business these would typically be "Affiliate Programs", "Business Promotion", "Income Opportunities" an so on.
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.
* Web site URL and a short description of the web site and what it offers.
* Make a note of "special" features on the web site which you can usefully put in your e-mail to *prove* you have actually visited the site. This goes a long way to countering SPAM problems.
Step # 4 - Build Your Partner Link Directory.
Build your Partner Link's directory using a separate HTML page for each distinct category.
Add the URL link and comment for each qualified site into the relevant category page(s).
Make your directory pleasurable to visit, where visitors find information quickly and easily.
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts.
If you are one of the 98.6% of affiliate members that never make one cent from affiliate sales or make small $5.00, $10.00 commissions, then this article is for you. Even if you are making nice checks, this will interest you.You really can start to make affiliate sales in 15 minutes with Google Adwords.Your ads will start appearing with 15 minutes for the keywords you have selected. If this has you scratching your head :o) I don't blame you. I was totally new to Adwords until I read about Chris Carpenter's experience in making $3,405 with just one ad in his very good ebookYou know those ads on the right side of the page of Google's search page? Well those are Adwords. You pay per click with the
* Tight web site themes - The content addresses a specific business, product or service type.
* Tight directory themes - A link to the link directory should be prominently shown on main pages and the directory must be tightly themed and not just a "link farm" of general, non-related web sites.
* Complimentary themes - While you may not want direct competitors to feature in your directory, complimentary sites that fulfil the above features will provide great value to your visitors.
Step # 3 - Find and Review Link Partners
Now, find web sites who may be "good" link partners.
Using a search engine or directory, go through each keyword phrase in your list and visit as many of the web sites that are returned as you can.
Evaluate each site on the basis of the criteria set in step #2.
Decide on the categories you want in your directory.
For an Internet marketing business these would typically be "Affiliate Programs", "Business Promotion", "Income Opportunities" an so on.
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.
* Web site URL and a short description of the web site and what it offers.
* Make a note of "special" features on the web site which you can usefully put in your e-mail to *prove* you have actually visited the site. This goes a long way to countering SPAM problems.
Step # 4 - Build Your Partner Link Directory.
Build your Partner Link's directory using a separate HTML page for each distinct category.
Add the URL link and comment for each qualified site into the relevant category page(s).
Make your directory pleasurable to visit, where visitors find information quickly and easily.
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts.
Some may want to interpret “independent” to mean WITHOUT others. None of us are truly independent or able to make it in life alone. All of us depend on family. Friends. Our church family. Schoolmates. Business associates. And others.You may hear someone say, “she is a self-made millionaire” or “he did it all by himself” and believe it. NOT SO by a mile. There is NO ONE who can make a million dollars without others being involved in making it possible.Seldom, if ever, is it possible for any of us to “do it all alone”. I’ve racked my brain and every time it takes two to tango. Two to get married. Three to make a crowd. Four to make a quartet. Five makes a quintet and so on to infinity and beyond.“Independe
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.
* Web site URL and a short description of the web site and what it offers.
* Make a note of "special" features on the web site which you can usefully put in your e-mail to *prove* you have actually visited the site. This goes a long way to countering SPAM problems.
Step # 4 - Build Your Partner Link Directory.
Build your Partner Link's directory using a separate HTML page for each distinct category.
Add the URL link and comment for each qualified site into the relevant category page(s).
Make your directory pleasurable to visit, where visitors find information quickly and easily.
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts.
Internet marketing is easy. Actually that's a fallacy, using the internet as a medium for marketing is just as worthy of strategic planning as any other medium, however many big businesses are only recently waking up to this fact. And that is a fact. During 2005/2006 there has been an unprecedented swing in the balance of marketing budgets, with more and more cash being invested in internet marketing. I need to stress the word invested here, because previous "investments" in the internet in the late 90's were later found out - quite rightly so - as being utterly useless. I'm thinking of boo.com etc. However, many of the ideas of the late 90's were extremely good, but the contemporary software of the time was not up to task
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts. Offer prizes to visitors who find and inform you of links that are no longer useful.
Maintenance also means giving added prominence to entries for other webmasters who respond to your mail and tell you that they have added your link and web site information to their own directories.
You can add a small graphic next to each Partner link making it stand out from the other web sites that have not provided a reciprocal links.
Remember your directory exists to provide useful content to your visitors. Do not immediately remove a non reciprocating web site, if it adds value to your visitors.
Step #7 - Repeat
Go through the six steps above regularly and over a period of 3 to 6 months you should notice a significant and sustained rise in targeted traffic from complimentary sites as well as a rise in search engine rankings for your specific keyword phrases.
Conclusion
Building a useful, tightly themed, Partner Link directory is a "No cost" traffic and ranking builder.
Will you devote 15 minutes to this today, and into the future ?
(c) 2004 Charles Kangethe
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