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Casual Articles - Travel Websites - How to Increase Your Traffic & Sales Guaranteed
First, congratulations if you have an online business at all! Getting that far means that you’ve successfully found ways to bring traffic to your site and you’ve succeeded in finding services or products that interest visitors to your site. But if you’re like many businesses, getting into business isn’t the same as growing your business. Sometimes, it’s difficult to take your business to the next level.There are only three basic scenarios for growth. Sell new things to the same visitors, sell the same things to new visitors, or do both. In the long run, the most important strategy is to sell new things to the same people. This is because most of your marketing costs are sunk into finding and securing a new buyer. If your strategy for growth is focused on finding new visitors – it will be comparatively expensive and over time, will become moreso. On the other hand, keeping and cultivating your existing visitors and buyers will always be less expensive and will become the most important part of growing your online business.The key to customer cultivation is data. First you have to capture and maintain a “house list” of existing visitors and buyers. Based on that list, you have to know everything about them – how many times they’ve purchased, what
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.Adventu
Online Marketing is pretty much DOOMED without using effective, compelling copywriting.It's funny, looking in on the online marketing world.I see all this beautiful technology designed to effortlessly take a prospect to the ultimate sale. However, what good is technology, what good is all the software investment... if a business cannot seem to draw enough qualified clients and prospects?And... the problem looms even larger when there ARE qualified prospects knocking on the door! You see, what does one DO with them once they have raised their hands, have shown some form of interest?Quite simply --- weak, uncaring, sloppy email and electronic web writing, is at the heart of where most businesses, falter.And it is not as if there isn't the money to make this part of their business power along. There is plenty of money. However, it is mostly directed in the wrong place.Of course, research and development needed in ALL businesses in order to bring newness to the market. Though, what use is it if no-one gets to hear about it?And that is where the problem also exists.There are plenty business owners who feel the marketing, and especially the copywriting, is the black sheep of the family; something that should to be ten
Big Fat Warning
If your travel web site does not have these four primary elements clearly and quickly represented, you are missing opportunities, losing sales and may not survive in the tourism indsutry.
1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option
2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, activities 3. Answer questions and concerns a typical visitor may have
4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and address concerns
If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to giving you a booking or visiting your country.
What percentage of your total website visitors are converting into solid prospects and sale?
Probably not as much as you would like.
This article is not about web design and layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales from your travel website.
Create a desire to Visit your destination or travel with your company
Prospective travelers may or may not choose to visit your destination based on what they read on your web site – usually just your home page.
Read the article Tourist Safety and Security on Adventure Business Consultants, then you’ll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don’t grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.
If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.Adventur
It’s sometimes bewildering to discover that some people bid higher that what a product would be sold out of eBay. This is an opportunity which every seller on eBay might not want to miss. And this account for the reason, among others, why you should be considering selling your stuff on eBay now! This may not apply to all products and merchants, but it does happen many a time.Well there are many reasons which may account for this. But the most prominent one should be ignorance on the part of the bidder/buyer. Some have opined that this ignorance results from the fact that some bidder believes that they could not see such items elsewhere else.Another reason why this happens sometimes is the enthusiasm and thrill of bidding. Some bidders are so carried away with the bidding gusto to realise that what they are bidding for could be bought cheaper else where.In addition, failure to make necessary plan and budget. Before bidding, some don’t care to know the retail price of the item and then place a limit on their bidding. Such people would always bid above the retail price to the advantage of the seller.We can not rule out the fact that some items being sold on eBay are uncommon. You may not find elsewhere. Thus, if you have an article which is n
Read the article Tourist Safety and Security on Adventure Business Consultants, then you’ll know how crucial it is to first communicate to prospective travelers that your destination and/or tour is a safe, secure and fun place to visit. With so many global destination choices online and so much international turmoil, you MUST communicate clearly it is a safe and fun destination quickly.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site. When someone first comes to your web site, you literally have five to twenty seconds to grab their interest and compel them to want to know more about your destination, tours, etc. If you don’t grab them on your home page, they are gone. Those prospective tourists are back to surfing the web, seeking out a more interesting, compelling tourism web site and vacation destination.
If you look at your log report, (the statistical report that your internet service provider should make accessible to you) that monitors your web visitors activity, i.e. pages visited, length of time on your site, key words used to find your site, etc., you may notice that the majority of visitors may stay less then a minute. On a poorly written and designed web site, maybe less then fifteen seconds. So grabbing their attention and motivating them to want to know more is the first obstacle and opportunity. Testimonials and photos of happy tourist are perfect for communicating safety and experience quickly. Use them liberally.
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.Adventu
Are you a seo company and want to hire some new seo experts? Or, do you have some money and want to promote your company's profile? Or simply, do you want to test search engine spiders and algorithms? A good way to achieve all these is organizing a SEO contest. Here are a few tips which can help you set a successful SEO contest.Setting the prize valueFirst of all chose the search engine which will be used in order to select the contest winner. As Google is the main search engine used by everyone, most of the SEO contests are organized for optimizing a keyword/phrase for Google. If you could afford to spend more money, you can organize a more complex contest for all top 3 search engines: Google, Yahoo and MSN. After you chose the search engine you'll have to set the prizes values. It's recommended to award a prize to at least all top 10 pages from the SERPS. When you try to figure out what value to chose you have to take in consideration that a SEO campaign for one website during a month values somewhere between 200 and 300 US dollars. The higher you pay, the more competitors you'll have.Choosing the duration of the contestDepending on the amount of money you have, you can decide duration between 4 and 10-12 months. I say 4 mo
Tourism Web Site Must Clearly inform
One of the prime reasons people travel is to experience “something different” from their ordinary life and location. Active and ecotourists want to learn about new cultures, see different houses, hear and speak a different language, reflect on ancient religions and buildings, marvel at unbroken vistas, or try a new activity. This is exactly what most ecotourism operator and destinations are selling and what you must communicate to your web visitors.
Too many web sites that give web visitors unknown destinations instead of activities or types of regions. Most people surfing your web site are not going to know, for example, what they’ll find in Hosgol, Khenti, or the Gobi – which are major regions of Mongolia I discovered during two consulting projects I did there for their tourism Association and ministry. You be better off to define what type of regions they are and what they have to offer. Use descriptive words that everyone will understand. For example:
Hosgol –Mountains • Lakes • Fishing • Horseback Riding • Hiking
Khenti – Steppes • Rivers • Fishing • Horseback & Mt. Biking • Religious Sites
Gobi – Desert • Camel Riding • Trekking • Archeology
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub- headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.Adventu
Many businesses have trouble promoting them selves and increasing their community goodwill. Let us take a case study of a gas station; you can see how difficult it is to do good public relations in the local community if you own a gas station. People do not think of gas stations as a business but rather a place to quickly get the fuel they need and run on.Nevertheless there are many things a gas station can do to promote them selves. For instance a gas station can work very hard on their landscaping and submit pictures to City Hall for the city's local beautification business project, if they win best gas station of the city award this will provide them with good public relations and perhaps a picture in the newspaper.It is little things like this that help consumers forget that we are paying too much money for the gasoline that we put into our cars and SUVs. We often forget it is not the gas station's fault that the gasoline cost more, as it cost them more too.Indeed, the high prices for gasoline can hurt the image of the local gasoline station owner who most likely is an independent distributor or even a franchisee of a much larger company. It makes sense to do something to promote community goodwill and public relations for local gas stat
Effective Tourism Marketing Web Sites -Answer Questions and Concerns
When a prospective tourist is considering a destination, in addition to types of regions and activities, they have additional questions and concerns that must be addressed to earn their visit or booking. The same holds true with Out Bound Booking Agents, but even more so.
Some of these travelers questions and concerns include:
Safety precautions and procedures • How you are going to protect their safety? • Length of vacation • Costs • Difficulty of trip • Travel options to Ulaan Bataar • Lodging – hotel, camping or Ger • Food– vegetarian or special restrictions • Water – Is it safe? • Medical emergency/1st aide resources • Qualifications of staff • Experience level of company • Exchange rates & procedures • Times of year to visit • Group discounts • Children – minimum age/experience • Insurance needs/options • Cancellation policy/minimums for departure • In-country transportation & equipment • Visa requirements • Inoculations/disease precautions • language
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s. You should also create a pre-written response E-mail that responds to these questions and more. Testimonials and pictures that address these questions are great too.
Successful Tourism Marketing - Motivates prospects to Buy
Remember that: Marketing is the actions and steps to getting prospective and qualified visitors/clients to call or e-mail you.
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.Adventu
The average employer spends approximately 30 seconds reviewing each resume. Therefore, it is critical for a resume to present its information in a clear, concise, and easy-to-read format.Job seekers need all the tools they can use in today’s competitive job market and free resume templates are one of those tools. Templates are pre-existing forms or formats that often include preset margins, graphics, fonts, and other information pertaining to the layout of a page. They are a valuable resource to use when creating a resume. Many of them are simple to use, just fill-in-the-blanks and your resume is ready to print.Free resume templates have received their fair share of negative press with many critics stating they are too common and present a cookie cutter appearance. These critics are in the minority with the bulk of employers stating they are more concerned about content than they are about style and flare.A person can have the best looking resume and still not be qualified. Content matters!The use of a template helps to minimize some of the extraneous tasks associated with creating a resume and allows the writer to focus on the content.A resume template is a valuable resource because: it can save a person time
Selling is the transference of enthusiasm from you to the prospect.
Sales is getting those prospective visitors/clients to feel comfortable and excited enough about your destination/or trip, to give your money and book a trip.
Your tourism web site quickly communicates that region and your tours:
Are fun, safe and secure on the home and subsequent pages
Effectively answer questions and concerns
Uses a blend of testimonials and images of happy visitors (especially celebrities and/or recognized media)
When prospects call or e-mail, they will far more motivated and excited. If you are excited in your spoken and written words too, then making a sale is ten times easier. If you or a staff member can effectively speak the foreign language of your prospect, can be excited about what you are selling and can ask for the booking, it would be better to schedule a phone call with serious prospects at your expense whenever possible. This will radically increase your odds of converting that web site visitor into a paying client.
Travel Web site Samples and Resources
See the following web sites for good use of testimonials, compelling headlines, layout, photos and descriptive text that clearly informs prospects of travel options, sites, nature, activities, etc. How a site looks is important, but it is the words and how they are expressed, that is most important.
www.BajaTravelVacations.com
www.AdventureBizSuccess.com
www.Alaskadogsledding.com
www.Anotherland.com
www.california-river-rafting.com
www.tightlinesfishing.com
How-to Create Tourism Web Sites that Sell – Guaranteed
Here is one of the best resources to help you define and communicate your most important information to prospective visitors and guests. This will motivate them to call, e-mail and give you a booking: Tourism Marketing Success
This special print or E-book will take you step by step through the process and helps you create effective and profitable Tourism marketing communications for brochures web sites, tradeshow booths, advertising, videos and more.
Tourism Web Site Check List for Success
Web sites are a major part of the marketing success strategy used by international tourism promoters.
Prospective travelers may or may not choose to visit your region or use your tour, based on what they read on your web site – usually just your home page.
Your web site quickly communicates that your destinations and tours are fun, safe and secure.
Your web site effectively answers questions and concerns.
The best place to first communicate safety, security and fun is on your home page, not buried deep in your site.
You must use descriptive text and compelling words that paint a desirable mental picture.
Summarize your trips in bullets and short headlines and sub-headlines
Use descriptive verbs and compelling words in the body of the text to give substance and details to the headlines and sub-heads.
One of the best ways to deal with all the typical questions you’ll get from prospective clients is a Frequently Asked Questions and Answers page – FAQ’s.
Don’t forget that your web site must show up in the top 1 –20 positions of directories and search engines from a relevant key word search. Without this, no matter how well written and laid out your web site is, you will loose out on the majority of prospective clients. See www.AdventureBizSuccess.com for articles on search engine success and more E-marketing strategies for tourism professionals.
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