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Casual Articles - Get More Customers - With Less Work!
Day Job Killer Method #2 - The Leveller - An Analysis Of The Second Method In Day Job Killer
Chris appropriately subtitles this section "How to Rob a Guru." This is an amazing technique that has a noticeable difference from other so-called power techniques. The Leveller is a great example of doing what the gurus are doing, rather than doing what they tell you to do. There is often a great divide between what a "guru" is doing to make money and what he tells others to do. WIth the Leveller, you will learn how to do what they do, with all the details filled in.This method entails building a list of highly targeted buyers without having to be an expert in the niche we choose.First, a little not about lists...As many people know, building a list can lead to a lot more money than just hop
rocess that involves too many steps, asking for too much information (you really don’t need to know they’re shoe size) and additional fees being added on that weren’t mentioned upfront. On many websites they never even mention the product price or shipping costs until you’re half way through the order process. By that point customers are feeling too frustrated to purchase anything. Be upfront about exactly what customers can expect during the order process and strive to make it as quick and easy as possible.Chris appropriately subtitles this section "How to Rob a Guru." This is an amazing technique that has a noticeable difference from other so-called power techniques. The Leveller is a great example of doing what the gurus are doing, rather than doing what they tell you to do. There is often a great divide between what a "guru" is doing to make money and what he tells others to do. WIth the Leveller, you will learn how to do what they do, with all the details filled in.This method entails building a list of highly targeted buyers without having to be an expert in the niche we choose.First, a little not about lists...As many people know, building a list can lead to a lot more money than just hop
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Hacker Insurance For E-Commerce Business
Computer crimes or computer security breaches cost American companies a whopping $150 millions in lost revenues every year. This includes theft of information, sabotage of data or networks, system penetration by outsiders, abuse of internet access, spoofing, viruses, financial fraud, active wiretapping, unauthorized insider access and theft of laptops, etc. These hackers could be amateurs simply motivated by challenge to crack a system, professional outsiders hacking to gain company information illicitly or an employee hacker. Despite firewalls, computer security is inadequate against hackers.Why Hacking Insurance is Necessary:Due to increased hacking activity and flawed security, companies incur hi
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they’ll get more customers.Computer crimes or computer security breaches cost American companies a whopping $150 millions in lost revenues every year. This includes theft of information, sabotage of data or networks, system penetration by outsiders, abuse of internet access, spoofing, viruses, financial fraud, active wiretapping, unauthorized insider access and theft of laptops, etc. These hackers could be amateurs simply motivated by challenge to crack a system, professional outsiders hacking to gain company information illicitly or an employee hacker. Despite firewalls, computer security is inadequate against hackers.Why Hacking Insurance is Necessary:Due to increased hacking activity and flawed security, companies incur hi
If you’re one of these website owners, there is an easier way to increase your sales!
By improving your conversion rate you’ll be able to make more money from the visitors you’re already getting. What is a conversion rate you ask? Well, quite simply, it’s the percentage of visitors that you’re converting into customers.
Most websites have a conversion rate of 1% - 2% on average. That means that out of 100 visitors only 1 - 2 are turned into customers. You can see the benefit of increasing that number. If you can get a conversion rate of 3% you’re now making more sales without having to do any extra work or spend any more money to get traffic.
So how do you improve your conversion rate?
Here are 11 steps you can take right now…
- Make sure the traffic visiting your site is targeted and looking to buy. The key point here is “looking to buy”. There are a lot of services that offer targeted traffic but the visitors have no intention of buying. If the person isn’t interested in purchasing then you’re wasting time and money showing them your ad.
- Make sure that when people land at your website from an ad there is a correlation. Far too often people click on an ad that is discussing one topic and are taken to the home page of the company. Instead of taking the time to search for the information they read about in the ad, they leave. Avoid this problem by sending people to a specific page within your site that discusses the same products you mentioned in your ad – if such a page doesn’t exist then create a mini-site.
- Have a professionally designed site and copy that is written to sell. A good sales letter includes benefits for the user (not just a features list), testimonials and action statements that encourage the reader to take the next step.
- Offer more value. With each product offer free eBooks, reports, consulting, or whatever else your visitors would find valuable - These items don’t cost you anything and there is a perceived value that can encourage someone who’s on the fence to take the leap and buy.
- Offer a free trial or money back guarantee. People are naturally sceptical, especially on the Internet where they can’t see a live person and decide for themselves whether they’re trustworthy. A great way to encourage them to trust you is by showing them that you believe in your product so much that you’re willing to let them try it free – or that you’ll give them a full refund if they’re not satisfied.
- Do everything possible to get the visitors name and email address so you can follow-up. Do this by offering a great newsletter, a special report, an autoresponder series, a free eBook, a giveaway/contest, a free tool. There are endless ways to get people to give their contact information – play around with different offers on your site to see what works.
- Offer multiple products. Offering products at different price points and to different segments of your target market increases your chances of making a sale. If you only have one product of your own to sell, look into affiliate programs as another income stream.
- Upsell at the time of checkout. Once a customer has made the decision to buy from you, you’ve already done the hardest part. Before they leave you should encourage them to increase the size of their order, this is known as “upselling”. To do this effectively, recommend products that complement what they’ve already decided to purchase.
- Follow up on every inquiry you get. Excellent customer service is something that is unfortunately lacking on the Internet. Do yourself a favor and make it a priority to respond to all inquiries by the end of the day. If you’re getting too many to make this possible consider ways you can take off some of the strain. Are there questions that alot of customers have? If so, include them on your FAQ page. Are there processes you can automate so you don't have to be contacted such as unsubscribing from your newsletter? If all else fails consider hiring someone to help you answer your inquiries.
- Make the order process as easy as possible. Abandoned shopping carts is a problem that continues to plague online businesses. The reasons for this include: a cumbersome order process that involves too many steps, asking for too much information (you really don’t need to know they’re shoe size) and additional fees being added on that weren’t mentioned upfront. On many websites they never even mention the product price or shipping costs until you’re half way through the order process. By that point customers are feeling too frustrated to purchase anything. Be upfront about exactly what customers can expect during the order process and strive to make it as quick and easy as possible.
- Test, test, test! Finding the right mix of product, price and sales tactic is very difficult – if it was easy the average conversion rate would be a lot higher than 2%! Your best chance for getting a mix that works is testing different scenarios. If you don’t already know what split run testing is you need to learn about it. In a nutshell it allows you to show different pages to different visitors for the purposes of determining which one performs best. Using split run testing you can try different site layouts, sales letters, prices, special offers, and many more scenarios to find what gets the most sales.
Professional Business Plan Writer Should You Hire One
That is why you may want to think about seeking assistance. One of the many ways that you can seek assistance, when developing a business plan, is by hiring the assistance of a professional. In this case, that professional is often referred to as a professional business plan writer.Before examining whether or not you should hire the services of a professional business plan writer, you may want to know exactly what one is. A professional business plan writer is an individual who writes business plans for their clients. In most cases, you will find these individuals to be experienced, professional writers. In all honestly, when writing anything, even a business plan, it is the wording that makes all the diff
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The After Holiday Blues!
The Christmas holidays are over. The New Year is beginning. We are starting to get the bills for our purchases. For some this is not a problem, but if you are one of millions of people who over spent this holiday season, the stress of how to pay these extra bills can be overwhelming.We look for ways to earn extra cash to pay these extra bills. Some get a second job; most work as many hours overtime as they can manage. Others still look for get rich quick schemes on the Internet. We have all fallen prey to the ads that say they can make you a millionaire within a month. Or the ones that promise $1000 a day. Who is to say these don’t work? I certainly won’t. If you want to try, go right ahead; no o
ere is a perceived value that can encourage someone who’s on the fence to take the leap and buy.The Christmas holidays are over. The New Year is beginning. We are starting to get the bills for our purchases. For some this is not a problem, but if you are one of millions of people who over spent this holiday season, the stress of how to pay these extra bills can be overwhelming.We look for ways to earn extra cash to pay these extra bills. Some get a second job; most work as many hours overtime as they can manage. Others still look for get rich quick schemes on the Internet. We have all fallen prey to the ads that say they can make you a millionaire within a month. Or the ones that promise $1000 a day. Who is to say these don’t work? I certainly won’t. If you want to try, go right ahead; no o
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Rely on Internet Local Search to Bolster Your Yellow Page Directory Category
The Internet can promote your services in unlimited relevant areas that buyers are looking forEven when they both have a website, a service business (like window blinds) has to use the Internet differently than an online business does. For example, a chiropractor needs to provide different information a trucking firm, to supply what customers search for. While they both can benefit from Local Search exposure, what information they need to provide about themselves varies greatly.Break down the limitations imposed by category thinkingWe've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they wan
tream.The Internet can promote your services in unlimited relevant areas that buyers are looking forEven when they both have a website, a service business (like window blinds) has to use the Internet differently than an online business does. For example, a chiropractor needs to provide different information a trucking firm, to supply what customers search for. While they both can benefit from Local Search exposure, what information they need to provide about themselves varies greatly.Break down the limitations imposed by category thinkingWe've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they wan
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How to Be an Accountant
If you like a fast paced environment couched in one of the world's oldest and most stable professions, you may want to become an accountant. Accountants have a set foundation of rules and guidelines, balanced by enough leeway to add creativity to the job. There are a million ways to present financial data for an organization, and accountants have plenty of legroom to be creative - while keeping sound legal practices in this respect.Unfortunately for the anti-school crowd, becoming an accountant requires some form of higher education either technical school or a full blown 4-year course of study at a university. While a four year degree provides more depth in accounting, those with a two-year technical
rocess that involves too many steps, asking for too much information (you really don’t need to know they’re shoe size) and additional fees being added on that weren’t mentioned upfront. On many websites they never even mention the product price or shipping costs until you’re half way through the order process. By that point customers are feeling too frustrated to purchase anything. Be upfront about exactly what customers can expect during the order process and strive to make it as quick and easy as possible.If you like a fast paced environment couched in one of the world's oldest and most stable professions, you may want to become an accountant. Accountants have a set foundation of rules and guidelines, balanced by enough leeway to add creativity to the job. There are a million ways to present financial data for an organization, and accountants have plenty of legroom to be creative - while keeping sound legal practices in this respect.Unfortunately for the anti-school crowd, becoming an accountant requires some form of higher education either technical school or a full blown 4-year course of study at a university. While a four year degree provides more depth in accounting, those with a two-year technical
Now get out there and make some money!
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