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Casual Articles - Ethical Link Exchange, You be the Judge
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.For proof of "me too marketing", go to your phone book and look at advertising in almost any category. You can basically exchange the
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor ha
A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility.Step 1: Be a leak-er. The media adores describing events that are "going" to occur. Use it and use it to its longest capacity. Don't jump out too soon.Step 2: The Slow Buildup. Like a rose, slow gets more beautiful to people the more it unfolds. It is the way people expect and are comfortable with, respect it.Step 3: Recruit natural allies to support your launch and buildup. Especially, the enemy of your competi
While working to locate relevant links for our site, we discovered a disturbing practice apparently being used to increase link popularity and search engine ranking. The following are the sorted details of our journey and discovery.
1) Most webmasters understand the hunt for quality relevant sites is, like most things of value in life, a time consuming and difficult task. Being limited on time, we first tried to hire a leading SEO expert to locate relevant links. When the SEO expert did not return emails, we tried a few link exchange sites. While a few good quality links were unearthed, the link exchange sites simply did not offer a large quantity of good relevant sites. After all, our competitors had hundreds of thousands of inbound links and we had less than 900. While tempting, we skipped over the advertisements for traffic as our desire was for prospective customers not traffic.
2) We finally decided on the DIY approach. First step, check current reciprocal links page to insure all was well. A few sites no longer linked to us, so our webmaster links page required a few updates.
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor ha
10. Take notes in finger paint.9. Bring a huge jar of Vaseline to the meeting. Display it prominently and keep muttering the words “I came prepared”8. Laugh uproariously at a quip that was made 2 or 3 minutes ago. Say, "Oh, _now_ I get it!"7. Wear a disposable paper facemask. Tell the group: "Hey, you don't want to catch what I've got!"6. Make a face like somebody beside you farted.5. Stand up and act indignant. Demand that the boss tell you “the real reason” this meeting has been called.4. Have someone deliver a large cardboard box to you in the conference room. Apologize whi
1) Most webmasters understand the hunt for quality relevant sites is, like most things of value in life, a time consuming and difficult task. Being limited on time, we first tried to hire a leading SEO expert to locate relevant links. When the SEO expert did not return emails, we tried a few link exchange sites. While a few good quality links were unearthed, the link exchange sites simply did not offer a large quantity of good relevant sites. After all, our competitors had hundreds of thousands of inbound links and we had less than 900. While tempting, we skipped over the advertisements for traffic as our desire was for prospective customers not traffic.
2) We finally decided on the DIY approach. First step, check current reciprocal links page to insure all was well. A few sites no longer linked to us, so our webmaster links page required a few updates.
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor ha
When negotiating in a crisis situation time is always a major consideration. Time can be your best friend and how you use it will determine your outcome many times. Ask any hostage negotiator about time, it is always the key. The key to Negotiating in a Crisis Situation is time; The Time Factor must be considered.Juries often swing from one side to the other due to time factors, other responsibilities, family issues, it is often as much about time as it is about the actual circumstances. It is amazing how time affects the human brain and those caught up in a larger game.Sometimes time will allow things t
2) We finally decided on the DIY approach. First step, check current reciprocal links page to insure all was well. A few sites no longer linked to us, so our webmaster links page required a few updates.
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor ha
It just is'nt easy to stand out from the crowd these days and when a small business is stuck in the crowd, the revenues of the business can be negatively impacted.Innovation and uniqueness are the true hallmark of a business. While most people will assume that the innovation and uniqueness need to be launched on a grand scale, the fact of the matter is that many time, small scale subtle innovations can go a long way in terms of leaving a positive impression on people who may be potential clients or customers to a business. In fact, subtleties can prove more successful than overblown attention grabbers as people
2) We finally decided on the DIY approach. First step, check current reciprocal links page to insure all was well. A few sites no longer linked to us, so our webmaster links page required a few updates.
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor ha
Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it......they have their own opt-in list...Yes, a Super Affiliate like Allan Gardyne has more than 15,000 people in his opt-in list, subscribing to his newsletter. More than 14,000 people subscribe to Anne Ahira's newsletter. Jim Daniels sends his gazette regularly to approximately 15,000 people.
3) Next we chose to use Link Popularity Check to locate links that our competitors have, that we perhaps missed. The first thing we noticed was hundreds of inbound links a competitor had, all coming from a few specific sites. Upon visiting the sites, we noticed that one was a "directory" and several others were normal sites that contained very little content. In short, the directory and other sites were nothing a competent webmaster could not create in a day or two.
4) We found it odd the inbound sites all have the same visual look, color scheme, and navigation. Our competitor's site was also listed in the "Related Resources" area on each and every page. The light bulb suddenly switched on! The inbound sites appeared to have been created for the sole purpose of increasing link popularity and therefore the competitor's search engine ranking!
5) Ping the four sites to locate the IP addresses. Four different addresses, not in consecutive order. Perhaps we were mistaken.
6) A few mouse clicks to see who owned the domain names of the four sites. All the sites are owned by the same company, are housed at the same ISP, and have the same email address listed for the administrative and technical contact names.
7) A few mouse clicks at Alexa.com to review traffic patterns show the sites have very little traffic, yet all have a PageR
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