Tags |
|
|
Links |
|
|
Casual Articles - Strategic Link Building & Competitive Intelligence
I’m not talking about posting the HBO schedule on your website or sending a Xeroxed copy around to all your customers. When HBO came onto the scene they were innovative, fresh, and willing to do things other people were not.Before HBO (“Home Box Office”) came out in 1985, about the only to way to see a movie was to go to the theater, pray that one of the major networks would be showing one you wanted to see, or watch one you already had. With cable television technology blooming, and American access to the cable networks growing, this new, edgy cable movie company became an instant success.What about the HBO schedule made them different? They realized that people were willing to pay for television if it carried what they were interested in, and HBO gave them exactly what they wanted. The fact that no one at that time was offering commercial-free movies on cable did not deter them from doing it and doing it well. Because of their proven track record as successful innovators, we c
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like
When was the last time you came home in your Lamborghini, kicked off your sandals, headed straight for the pool area and checked email on your laptop to see how many thousands of dollars worth of orders were waiting for you? You’ve never done that? The website of the online business system you just joined had a picture of a guy doing just that, and it promised that income like that will come in auto-pilot! I smell something fishy here.In today’s Internet it is very hard to look for an online business opportunity without coming across hundreds of websites hyped up to the extreme with promises of substantial income with “virtually no work”. When it comes to “set it and forget it”, it is only true on grills… and even then if you really forget it you end up having charcoal for dinner.Nowadays it is very hard to distinguish real opportunities from real opportunists. Oftentimes we pass up a real chance to make money because the copy may sound too good to be true. As a matter of fact,
Strategic Link Building
Link building is directly related to search engine optimization. Because of this many webmasters fail to think about link building as a strategy of its own separate from search engine optimization. Strategic link building can bring in a lot of targeted traffic to your website. There are four good methods for obtaining quality links. Each method becomes more powerful.
The first method is simple and easily implemented. You go surfing for sites that you like, and would appeal to your visitors, and you ask for a link. It helps to offer a reciprocal link in exchange but it is not always necessary.
To get results, you’ll need to send your request to about ten sites for every one positive response you get. Once you get some experience, these odds will improve. So, expect to do a little work. The results will be worth it.
Please Note: In approaching the prospective website’s webmaster, make sure you are sending them a relevant link request and make it personal. Let them know you visited their site and why a link would be valuable. There are a few link building software programs that send spam to webmasters. You want to make sure that the email you send is sincere. Link building is a legitimate marketing strategy and approached ethically it can have significant impact on your bottom line. It’s worth taking the time to do it right.
The second link strategy is also very powerful. It is also simple. Submit articles to free content sites to be included in other websites and ezines. The free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. This is a great strategy. The reason it works so well is that each article has a resource box that contains your website name and a link. The article can be reprinted only as long as it also contains the resource box. If you have a popular subject, your article and link can get published on thousands of websites this way.
And talk about targeted traffic. If you’re selling fly fishing rods to an upscale audience you can write an article for that audience and by the very nature of the article it will get picked up by websites that attract your clientele. They will read your article and click over to your site. This is quality targeted traffic.
As you have probably already thought about, the links are also great for your search engine rankings. The link in your article is surrounded by your site keywords. The article itself will populate the search engines and the links to your site will support higher page rank. It’s all good.
The third strategy is very similar and that is to write a press release. If it is newsworthy a good press release can do wonders. It will not only get published on many websites you may get a few interviews and be on TV or in a national magazine.
One relatively sure way to get some publicity is to hand deliver your press release to your local media. They like local stories and if they like you, you are bound to get some good press.
There are two important points on using press releases to promote your business. First, be persistent and keep submitting new press releases. If you are creative there are many newsworthy stories about any business. You just have to find them and promote them. The second point is to be personal. “The Media” sounds big and impersonal. There are thousands of media outlets and getting to all of them is nearly impossible, if not cost prohibitive. Well, that is one of the nice aspects of getting press. The best way to get a national story is to start local and build. The Media prefers to get their news from the news. If you have a story of national interest and it is first published in your local newspaper, you can bet that many astute editors will pick it up and take it national before you know it.
So, get to know your local press. They’re good people.
The fourth strategy has been around since the internet began. It is to post to forums and news groups. It’s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it’s own.
Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business. Seek out forums you like and get involved. That’s all there is to it.
Competitive Intelligence
Competitive Intelligence will supercharge your link building campaign.
Wouldn’t it be great to know what links are sending traffic to your competitor’s website? Wouldn’t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor’s websites? There are ways to know.
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like
I've been watching my local basketball team, the Dallas Mavericks, struggling in their first round of the playoffs, hoping this is the year they take it all. I still have confidence that they can win, but an interesting thing occurred to me during last night's game. I was talking out loud to the TV as I often do during ball games (I think it is a guy thing) and many times I would shout something like "That looked like goal tending to me!", or "That wasn't Charging!".My wife patiently read her book as all of this was going on but finally she looked up from her book and said "How do you know all these rules?" It made me take a moment and think as to why some people know the rules better than others, not only in basketball, but in all sports. I examined my own knowledge level of sporting rules and quickly determined that even though I may watch all kinds of sports, baseball, football, golf, Hockey, etc., there are some sports in which I understand the rules better than in others.
The second link strategy is also very powerful. It is also simple. Submit articles to free content sites to be included in other websites and ezines. The free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. This is a great strategy. The reason it works so well is that each article has a resource box that contains your website name and a link. The article can be reprinted only as long as it also contains the resource box. If you have a popular subject, your article and link can get published on thousands of websites this way.
And talk about targeted traffic. If you’re selling fly fishing rods to an upscale audience you can write an article for that audience and by the very nature of the article it will get picked up by websites that attract your clientele. They will read your article and click over to your site. This is quality targeted traffic.
As you have probably already thought about, the links are also great for your search engine rankings. The link in your article is surrounded by your site keywords. The article itself will populate the search engines and the links to your site will support higher page rank. It’s all good.
The third strategy is very similar and that is to write a press release. If it is newsworthy a good press release can do wonders. It will not only get published on many websites you may get a few interviews and be on TV or in a national magazine.
One relatively sure way to get some publicity is to hand deliver your press release to your local media. They like local stories and if they like you, you are bound to get some good press.
There are two important points on using press releases to promote your business. First, be persistent and keep submitting new press releases. If you are creative there are many newsworthy stories about any business. You just have to find them and promote them. The second point is to be personal. “The Media” sounds big and impersonal. There are thousands of media outlets and getting to all of them is nearly impossible, if not cost prohibitive. Well, that is one of the nice aspects of getting press. The best way to get a national story is to start local and build. The Media prefers to get their news from the news. If you have a story of national interest and it is first published in your local newspaper, you can bet that many astute editors will pick it up and take it national before you know it.
So, get to know your local press. They’re good people.
The fourth strategy has been around since the internet began. It is to post to forums and news groups. It’s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it’s own.
Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business. Seek out forums you like and get involved. That’s all there is to it.
Competitive Intelligence
Competitive Intelligence will supercharge your link building campaign.
Wouldn’t it be great to know what links are sending traffic to your competitor’s website? Wouldn’t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor’s websites? There are ways to know.
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like
As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints. If these policies are clear and in place, you can have satisfied customers and a good reputation even if you run into snags along the way.Elements of Computer Reseller Business Recourse PoliciesThe most effective recourse policies give the customer a sense of total control. Listen to concerns, apologize for any inconveniences and quickly fix the problem. Taking action in this way will help build a positive relationship in the computer reseller business and give a customer the opportunity to get his needs best met.A Good AdvisorConsulting an advisor can help a computer reseller business build its reputation. Choose someone that has a strong presence in the community and put the advisor's name on all brochures, on the website and on the letterheads. Customers will trust you more as a business connected with a well-respected community
As you have probably already thought about, the links are also great for your search engine rankings. The link in your article is surrounded by your site keywords. The article itself will populate the search engines and the links to your site will support higher page rank. It’s all good.
The third strategy is very similar and that is to write a press release. If it is newsworthy a good press release can do wonders. It will not only get published on many websites you may get a few interviews and be on TV or in a national magazine.
One relatively sure way to get some publicity is to hand deliver your press release to your local media. They like local stories and if they like you, you are bound to get some good press.
There are two important points on using press releases to promote your business. First, be persistent and keep submitting new press releases. If you are creative there are many newsworthy stories about any business. You just have to find them and promote them. The second point is to be personal. “The Media” sounds big and impersonal. There are thousands of media outlets and getting to all of them is nearly impossible, if not cost prohibitive. Well, that is one of the nice aspects of getting press. The best way to get a national story is to start local and build. The Media prefers to get their news from the news. If you have a story of national interest and it is first published in your local newspaper, you can bet that many astute editors will pick it up and take it national before you know it.
So, get to know your local press. They’re good people.
The fourth strategy has been around since the internet began. It is to post to forums and news groups. It’s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it’s own.
Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business. Seek out forums you like and get involved. That’s all there is to it.
Competitive Intelligence
Competitive Intelligence will supercharge your link building campaign.
Wouldn’t it be great to know what links are sending traffic to your competitor’s website? Wouldn’t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor’s websites? There are ways to know.
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like
Lots of people come to the internet with big ideas on turning a quick buck, some want to make it big, Really BIG!!. Is this realistic? There are some major differences between the people actually earning money and those losing money on the internet.This series of articles will focus on those differences and what you can do to swing the BIG TIME. First of all, you must realize, as with most competitive ventures you need everything PLUS luck. Dumb luck cannot be excluded from the mix. Luck is the one thing you cannot control but separates the mildly successful from "got it mades".Let's start with vision. Vision is a mix of large amounts of imagination with large amounts of practical reality testing - and a little ability to predict the future.Why? You must be able to anticipate important things that others cannot see or overlook. You need to be able to run these imagined success vehicles, as plans, through a series of realistic tests. These tests may need more than
So, get to know your local press. They’re good people.
The fourth strategy has been around since the internet began. It is to post to forums and news groups. It’s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it’s own.
Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business. Seek out forums you like and get involved. That’s all there is to it.
Competitive Intelligence
Competitive Intelligence will supercharge your link building campaign.
Wouldn’t it be great to know what links are sending traffic to your competitor’s website? Wouldn’t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor’s websites? There are ways to know.
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like
Many new affiliate marketers have a common beginner question: Do I need a website to promote affiliate products or programs? The answer is both yes and no. And therein lies the problem. Because it can work both ways, new affiliates aren't sure which way to do it.Both methods work, they just work differently for different people. Some affiliates find it much easier to have their own website to promote from. Others feel creating a website is too much work, and they find it much easier to simply advertise the affiliate product, and let the merchant's website do the selling.So let's explore a few of the pros and cons of each and look at both methods in more detail.If you promote affiliate products without a website, This can be the fastest way to start making money with affiliate programs, but it requires a bit of skill, persistence, patience, and money.If you promote affiliate products without having your own website you'll have to paying for advertising. Most often a
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the second method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to a website that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the site you’re visiting. Once in a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The second method is to employ some competitive intelligence tools. Would you like to find out which sites are responsible for sending traffic to your competitor’s pages, including search engines and the search keywords that were used? Competitive Intelligence tools provide you with the means to monitor your competitor's web sites and to identify their major traffic sources. By using these tools you maximize the use of your time by targeting quality websites. It is easy to see the value here. Knowing what sites to target is valuable knowledge indeed.
Enough said about competitive intelligence. I’m sure you’re more than just intrigued.
Link building using competitive intelligence should be considered an integral part of your ongoing marketing effort. It should not be a quick test that is shoved aside because it did not have an immediate return on investment. It works and it will grow with time. It is one of the best investments you can make in marketing your website. Done in earnest, you just might consider it more effective and more deserving of your time and attention than search engine optimization or any other online marketing method six months from now.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/83298/casualarticles-Strategic-Link-Building--Competitive-Intelligence.html">Strategic Link Building & Competitive Intelligence</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/83298/casualarticles-Strategic-Link-Building--Competitive-Intelligence.html]Strategic Link Building & Competitive Intelligence[/url]
Related Articles:
How to Become a Professional Career Blogger in your PJs
The Traffic Generation Breakthrough That Will Blow Your Mind
Bookmark it:
|