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Casual Articles - Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!You only have a few seconds to get their attenti
I gave a quick consultation with one of my subscribers, and he wanted to become the next internet millionaire in two years time. This guy was extremely excited and I can tell by the way he typed to me on the instant messenger that he really wanted to make big money as soon as possibleThere was just one MAJOR problem. He wanted to realize his
Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove invaluable for ensuring a consistent look and feel across all of your marketing communications.
At a minimum, make sure that you have information on:
• The Pantone Matching System (PMS) colors used in the designs. These will come in the form of a number. For example, PMS #280 is a deep blue color.
• Fonts. Ask your designer what font is used in your logo, and what secondary and tertiary fonts are used in your stationery and other marketing materials. Having this information will save a future designer many font matching headaches.
• The type of paper on which your materials are printed. In order to duplicate and keep consistent with the look and feel of your materials in future print runs, you’ll always want to have your items printed on the same type of paper.
• The printer who printed your materials. Knowing whether your materials were printed by a digital printer or a press printer can help to ensure that they are reproduced at the same quality in the future. In the case of press printing, this can save you money on additional films as well.
To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:
• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File For
The art of Networking is a key ability for any type of entrepreneur. Networking can bring you important information as well as give others important information about you. As an aspiring or current business owner, networking should be an area of interest of prime importance to you and the future of you business. For those of us working via the in
At a minimum, make sure that you have information on:
• The Pantone Matching System (PMS) colors used in the designs. These will come in the form of a number. For example, PMS #280 is a deep blue color.
• Fonts. Ask your designer what font is used in your logo, and what secondary and tertiary fonts are used in your stationery and other marketing materials. Having this information will save a future designer many font matching headaches.
• The type of paper on which your materials are printed. In order to duplicate and keep consistent with the look and feel of your materials in future print runs, you’ll always want to have your items printed on the same type of paper.
• The printer who printed your materials. Knowing whether your materials were printed by a digital printer or a press printer can help to ensure that they are reproduced at the same quality in the future. In the case of press printing, this can save you money on additional films as well.
To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:
• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Fo
It’s kind of funny how the sales and marketing/advertising folks of the power tool companies have “drilled” into our heads the brand logos and the coordinating colors that accompany them. Do you think this was done completely by accident, or were there secret tests going on behind the scenes in your local hardware store’s backroom? Whatever the cas
• The type of paper on which your materials are printed. In order to duplicate and keep consistent with the look and feel of your materials in future print runs, you’ll always want to have your items printed on the same type of paper.
• The printer who printed your materials. Knowing whether your materials were printed by a digital printer or a press printer can help to ensure that they are reproduced at the same quality in the future. In the case of press printing, this can save you money on additional films as well.
To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:
• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Fo
Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.The business card design is so important in this field because you
To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:
• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Fo
Most of us know effective marketing is the result of consistent marketing efforts to target audiences, but it’s easy to forget about incorporating your logos (or branding) effectively. A few questions you want to ask before you start a massive marketing effort are: 1. Does my logo represent the services or products I’m trying to sell? 2.
• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing special headers, backgrounds, illustrations, etc., so they are available for any future projects. Loss or lack of these elements keeps a new designer from knowing what original effects were used to create the design.
This information will ensure that your materials have graphics that are consistent across the board, and will save time on future projects.
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