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Casual Articles - Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
It's been a difficult year for the label manufacturer. Price pressure has increased and margins have been under steady pressure. The consumer wants a bargain and labellers are under pressure to provide budget solutions in an ever more competitive marketplace. Naturally, this worms its way down the chain of sup
How do we know what the 5 Biggest Mistakes are? After over a decade in direct response, we have peered “under the hood” of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a failed attempt with another agency, or simply to ge
Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trai
Every serious computer user has felt it: the fear of losing all of your data. Just what would happen if you were to lose a week’s worth of data due to file corruption? How about a month’s work? What about if you lost the entire contents of your laptop’s hard drive, potentially erasing years of data that you have be
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would
"In business, the competition will bite you if you keep running. If you stand still, they will swallow you." -WILLIAM NUDSEN JRYour online business gives you the opportunity to sell products/services cost effectively anywhere in the world but your competition has the same opportunity. You should be forward th
You’ve invested time and money in your business and want your Yellow Page ad to work. You and your YP rep designed an ad and think it’s pretty good. So you run it and sit by the phone. Before it even hits the streets, I can predict the results. Did you do one of the following things in your ad…Put your
A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.
She reports the Washington Redskins, Manchester United and the Welsh rugby t
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