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Casual Articles - Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
Supercharge Your Business With the RIGHT Kind of Marketing!
There are 2 main categories in advertising that you can choose from:Image or Brand Advertising, or Direct Response Advertising.And these 2 types of marketing classification are polar opposites of one another.Let's discuss each one in detail.Image (Brand) MarketingFor example, suppose you walk into a sporting goods store and there on the wall you see a closeup picture of Tiger Woods holding his hand by his baseball cap, and on
to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior expeThere are 2 main categories in advertising that you can choose from:Image or Brand Advertising, or Direct Response Advertising.And these 2 types of marketing classification are polar opposites of one another.Let's discuss each one in detail.Image (Brand) MarketingFor example, suppose you walk into a sporting goods store and there on the wall you see a closeup picture of Tiger Woods holding his hand by his baseball cap, and on
Logo Upgrades and Simplicity
A logo should be thought of as a living design. As times and styles change, the logo design should keep up. Otherwise, a logo starts to look old and tired - not things you want to portray to your customers. Mild changes can make a big improvement while still helping retain the image your customers have come to recognize and trust. The changes can be simple - think of it as a graphical facelift. Lightening or darkening of colors, slight changes in font type or size, and
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior experA logo should be thought of as a living design. As times and styles change, the logo design should keep up. Otherwise, a logo starts to look old and tired - not things you want to portray to your customers. Mild changes can make a big improvement while still helping retain the image your customers have come to recognize and trust. The changes can be simple - think of it as a graphical facelift. Lightening or darkening of colors, slight changes in font type or size, and
Common Problems Encountered In Offset Printing
Here is a list of problems that need to be paid attention to during the process of offset printing Uneven colour: Always make sure that the colour is the same on both sides of the sheet by rolling the sheet up so that you can look at opposite edges of the sheet side by side. Ghosts: These are either images formed in areas where they should not appear, orformation of lighter areas where there should be even inking. y adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior expe
Here is a list of problems that need to be paid attention to during the process of offset printing Uneven colour: Always make sure that the colour is the same on both sides of the sheet by rolling the sheet up so that you can look at opposite edges of the sheet side by side. Ghosts: These are either images formed in areas where they should not appear, orformation of lighter areas where there should be even inking. y adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior expe
Business Essentials
There are six facets of business that affect a company’s growth potential and life cycle: accounting, economics, finance, information systems, marketing, and management. Classified by academia and employed primarily by corporate America, each facet of business is essential for success. Consider the following example: For every organization, there is a product or service that portrays an image or defines a brand. Marketing plans are implemented to both
s such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior expeThere are six facets of business that affect a company’s growth potential and life cycle: accounting, economics, finance, information systems, marketing, and management. Classified by academia and employed primarily by corporate America, each facet of business is essential for success. Consider the following example: For every organization, there is a product or service that portrays an image or defines a brand. Marketing plans are implemented to both
Touring for Dollars
What impression do you give you want your visitors to get when they tour your facilities? Are all visitors treated the same? Is a funder treated the same as a potential client? Does any thought what-so-ever go into planning the outcome of a tour? What do you want your visitor to do when they leave your agency? My husband often recounts the story of the young man who gave the tour of Earlham College. He clearly knew who the decision maker was, Frank’s parents. Everythin
prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior expeWhat impression do you give you want your visitors to get when they tour your facilities? Are all visitors treated the same? Is a funder treated the same as a potential client? Does any thought what-so-ever go into planning the outcome of a tour? What do you want your visitor to do when they leave your agency? My husband often recounts the story of the young man who gave the tour of Earlham College. He clearly knew who the decision maker was, Frank’s parents. Everythin
Event & Meeting Planners: Did You Know? Collaboration Is No Longer A Luxury, It Is A Necessity
There is one powerful strategy all event and meeting planners use to reach the level of success they really dream about. It has nothing to do with event themes or locations, or your budget. It has nothing to do with your training in the industry. What I am talking about is much more powerful, and has the potential of positioning you as #1 in your industry and to generate business you never thought possible.Let me explain.When I first started my business,
to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior experience has a leg up on the world and would have a better chance of instant success in our business models.There is one powerful strategy all event and meeting planners use to reach the level of success they really dream about. It has nothing to do with event themes or locations, or your budget. It has nothing to do with your training in the industry. What I am talking about is much more powerful, and has the potential of positioning you as #1 in your industry and to generate business you never thought possible.Let me explain.When I first started my business,
Generally it is like Ray Kroc found, I would rather take someone with no experience than one with experience. What he was saying in "Grinding It Out," his autobiography, which I recommend was someone with restaurant experience comes with preconceived notions, and since he was re-inventing the restaurant business, that would only hinder his progress. I agree. So I do not want people in my i
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