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Casual Articles - The Insanity of Page Rank and Linking Schemes
The first place that a potential customer goes to find a product or service on the internet is a search engine. The higher you are listed in a search engine the better the possibility of your site being found. If the potential customers do not find you in their search, chances are that they will not visit your site and as a result you will not have an opportunity at making a sale with that prospect.What has this all got to do with link popularity? Well, link popularity refers to the ranking assigned to your website by the search engines. It determines the ranking or positioning your page gets when keywords are entered into a search engine by a potential customer when looking for a product or service. The higher the posit
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send
I sent my e-zine out last week and I received a copy of it back. It had been forwarded to me by a subscriber. In the subject line was a two word sentence; since most publications and websites frown upon vulgarity, obscenity, and profanity, I have spared you the exact wording. Be assured, however, that Miss Manners would definitely not approve.It is understandable the frustration that people feel when they are inundated with unsolicited commercial e-mail. I myself get more than my fair share.Despite my Internet Service Provider (ISP) enabling a spam filter and in spite of configuring my own e-mail program filters, I still get spam.However, the situation with my subscriber is different. He opt
The Google Page Ranking system does not discriminate between novice and professional level websites. Nor does it award Page Rank where editorial decisions are concerned. Case in point: I've seen well conceived content pages with 10 to 20 out bound links fare no better in Page Rank than a web site with long lists of mismatched links. Both had Page Ranks of 4 even though there was a remarkable disparity in quality and content. Page Rank is a worthless.
True Value of a Web Page
When a large corporation purchases web-based ad space or banner ads, do you think they use the cute little colored Page Rank bar as a measurement? Emphatically no.
Media buyers look at a web site’s log statistics for ‘viewers and unique viewer’s per hour, day, month and year. It’s the same principle when companies do media buys for broadcast, radio and print. It’s all about how many readers or how many viewers are attracted. Advertisers set their rates by the analysis of this web traffic to include stats for gender, demographics, click through rates, pages visited, length of visit and much more.
So how do you get quality visitor traffic and good search engine ranking?
Keeping It Really Simple
Google, Yahoo, MSN and Ask.com like black text on a white background. So what are you going to do with all your Java Script effects, Flash, fancy graphics and great photography?
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send o
Ohio has the word entrepreneur written all over the state. Great historical figures are gone now, but their legacy lives on. In Dayton, the Patterson’s and the Wrights left a legacy, which might be a tough one to live up to for these early pioneers shaped aviation history.In Akron, the Rubber Barons made their d?but. Entrepreneurs who assisted us in every aspect of modern life with innovations and trial and errors, which helped us get to the moon, space, win WWII, race cars, play sports, protect us in hospitals and of course mobility of the modern automobile. If they were today to drive around and see it all much would impress them, but much would certainly upset them and they would go out and fix it.Maybe OH and some
True Value of a Web Page
When a large corporation purchases web-based ad space or banner ads, do you think they use the cute little colored Page Rank bar as a measurement? Emphatically no.
Media buyers look at a web site’s log statistics for ‘viewers and unique viewer’s per hour, day, month and year. It’s the same principle when companies do media buys for broadcast, radio and print. It’s all about how many readers or how many viewers are attracted. Advertisers set their rates by the analysis of this web traffic to include stats for gender, demographics, click through rates, pages visited, length of visit and much more.
So how do you get quality visitor traffic and good search engine ranking?
Keeping It Really Simple
Google, Yahoo, MSN and Ask.com like black text on a white background. So what are you going to do with all your Java Script effects, Flash, fancy graphics and great photography?
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send
As any successful entrepreneur knows, there’s more to generating on-line sales than owning a web site. To produce sales, your web presence must be effective, easy to navigate, and properly marketed – all of which require a well-rounded understanding of your target client.But how do we get inside the collective mind of our market? The key is psychology – in this case, e-psychology – or the science of understanding how consumers shop on-line. Understanding how consumers make the purchase decisions on-line will allow you to develop web site content that appeals to the maximum number of prospective clients.World Wide PsychoanalysisInternet advertising isn’t the same as print advertising. Web surfers tend
So how do you get quality visitor traffic and good search engine ranking?
Keeping It Really Simple
Google, Yahoo, MSN and Ask.com like black text on a white background. So what are you going to do with all your Java Script effects, Flash, fancy graphics and great photography?
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.It’s tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.If that were the case, you would be able to buy DM copywriting software.You would just enter a few lines of information about your product - price, offer and audience - and the software would draw on a database of thousands of previous, proven DM letters and ads. Press Enter and you would have near-perfect copy delivered to your screen in the blink of an eye.Sounds cool, eh?The trouble is, the ‘metrics’ approach to direct response writing – whether wri
So how do you get quality visitor traffic and good search engine ranking?
Keeping It Really Simple
Google, Yahoo, MSN and Ask.com like black text on a white background. So what are you going to do with all your Java Script effects, Flash, fancy graphics and great photography?
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send
These are few important things as a counselor you should know before you start counseling. Especially the new counselors. Use every one of them, don’t do the mistake of just stop with the Syllabus and brochure to counsel.1. Course Syllabus: “Know Your Product”You should Know your complete course offerings by your Training Institute. You should have a Good brochure of all courses. And you should be prepared with proper presentations for all of them. Which course to offer to what kind of candidates, what are the minimum criteria of educational qualification? Knowing this equips you to present your course in a targeted manner.2. Course fee details:Keep a proper chart of fee details with you so that you don
Balance your creativity and technology. Use CSS and good design while weaving in a fair share of text content into your pages.
Attracting Visitor Traffic
Many marketing websites promise they can get you tons of traffic or business inquiries by submitting your site to thousands of search engines. Other companies send out an email blast campaign to over a million plus emails. The problem with this method is that a surge in traffic to your website will be little more than a blip on Google’s radar. Google, Yahoo, MSN and Ask.com awards higher page position to a website with consistent visitor traffic.
If you are a mega-site like hotels.com with a gargantuan television advertising budget then you have the advantage of pummeling TV viewers with your web site name and commercials.
But what about the rest of us?
Doing Battle with Goliath
Whether you are a corner neighborhood ice cream shop or an online gourmet ice cream vendor, both have the same challenge of getting and keeping traffic. Plain and simple, you have to give people a reason to visit and to keep coming back. A website can accomplish this by using some of the following techniques:
* Offer something for free, maybe a download of some sort. If you are an online store, considering offering a free/discount coupon. If you are a logo design site you could give away a Photo Shop template or clip-art. A surf shop could offer cool screen savers and so on. If you are a loan company or realtor, perhaps you could offer a free document about, ‘how to increase your credit score’.
* Visit Blogs and Forums related to your business. Share your ideas and talk up your website. Develop a reputation for being knowledgeable and helpful, and you will be r
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